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Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight

Language

English

Pages

401

Publication Date

April 26, 2016

Product Description
Customer Reviews
<b><i>NEW YORK TIMES</i> BESTSELLER</b><BR> <BR>In this instant<i> </i>and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (<i>Booklist</i>, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.<BR><BR>Bill Gates named <i>Shoe Dog</i> one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”<BR> <BR>Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.<BR> <BR>But Knight, the man behind the swoosh, has always been a mystery. In <i>Shoe Dog</i>, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.<BR> <BR>Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Endure: Mind, Body, and the Curiously Elastic Limits of Human Per...
by Alex Hutchinson

Language

English

Pages

321

Publication Date

February 06, 2018

Product Description
Customer Reviews
<p></p><p><strong>THE <em>NEW YORK TIMES</em> BESTSELLER • </strong><strong>Foreword by Malcolm Gladwell</strong></p><p><strong>"Reveals how we can all surpass our perceived physical limits." — Adam Grant</strong></p><p><em>Limits are an illusion: a revolutionary account of the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all. </em></p><p>The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think we’re capable of?</p><p>Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell—who contributes the book’s foreword—award-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter as set as much by your brain as by your body. This means the mind is the new frontier of endurance—and that the horizons of performance are much more elastic than we once thought.</p><p>But, of course, it’s not “all in your head.” For each of the physical limits that Hutchinson explores—pain, muscle, oxygen, heat, thirst, fuel—he carefully disentangles the delicate interplay of mind and body by telling the riveting stories of men and women who’ve pushed their own limits in extraordinary ways.</p><p>The longtime “Sweat Science” columnist for <em>Outside</em> and <em>Runner’s World</em>, Hutchinson, a former national-team long-distance runner and Cambridge-trained physicist, was one of only two reporters granted access to Nike’s top-secret training project to break the two-hour marathon barrier, an extreme quest he traces throughout the book. But the lessons he draws from shadowing elite athletes and from traveling to high-tech labs around the world are surprisingly universal. Endurance, Hutchinson writes, is “the struggle to continue against a mounting desire to stop”—and we’re always capable of pushing a little farther.</p>
Women's Self-Defense in a Changing World
by , Clifford Crandall

Language

English

Pages

Publication Date

February 14, 2019

Product Description
Customer Reviews
This book can make a difference in how you feel about yourself and how you live your life. Who were we thinking about when we wrote this Women’s Self-Defense Book? We were thinking of educated, active women who realize their importance. Whether you have taken your focus and strengths into the competitive career world or committed your unique abilities to the complexity of guiding a family through the maze of changing life experiences, this book will change your perceptions of how to respond to encroaching outsiders and ultimately how to respond to that once in a lifetime assault situation.This book has the key, and the key is knowledge. Based on over 50 years of seminars held in high schools, colleges, YWCAs, rape crises centers, community centers and educational TV presentations, this book approaches the topic and skills of Women’s Self-Defense from a fresh new perspective. Clifford Crandall Jr., a New York State educator known worldwide for his videos, books and seminars, is joined with Lynn Jessee and her medical background and personal passion to help people live safer, more productive lives. YOU CAN DO SOMETHING. The Key is Knowledge and the key is within this BOOK.100's of step-by-step photographs and descriptionsChapter 1 - IntroductionChapter 2 - Prevention and AvoidanceChapter 3 - Before a Physical ResponseChapter 4 - Being Prepared Mentally and EmotionallyChapter 5 - Preparing Yourself PhysicallyChapter 6 - Self-Defense Anatomy: Understanding the Tools and TargetsChapter 7 - Individual Technique SkillsChapter 8 - Practical ApplicationsChapter 9 - Legal and Ethical Considerations after an Assault
Mini Habits: Smaller Habits, Bigger Results
by Stephen Guise

Language

English

Pages

128

Publication Date

December 22, 2013

Product Description
Customer Reviews
<b>***A Worldwide Bestseller in 17 Languages!***</b><br /> <div>                 <div><b>Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too</b></div><div></div><br /><div>When I decided to start exercising consistently 10 years ago, this is what <i>actually</i> happened:</div><div><ul><li>I tried "getting motivated." It worked sometimes. </li><li>I tried setting audacious big goals. I almost always failed them.</li><li>I tried to make changes last. They didn't.</li></ul></div><div></div><br /><div>Like most people who try to change and fail, I assumed that <i>I</i> was the problem. </div><div></div><br /><div>Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). <i>I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. </i><br /><br />I was right.</div><div></div><br /><div><b>Is There A Scientific Explanation For This? </b></div><div>As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout <i>Mini Habits--</i>we've been doing it all wrong. </div><br /><div></div><div>You <i>can</i> succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. They don't work because they all require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change.</div><br /><b>What's A Mini Habit?</b><br />A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you!<div><br /><b>Aim For The First Step</b><br />They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you'll won't shoot because it's too far away. But when you aim for the step in front of you, you might just keep going and reach the moon.<br /><br /><b>I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words.</b> It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The <i>Mini Habits</i> system works because it's how our brains are designed to change.</div><div></div><br /><div>I relished the opportunity to share this life-changing strategy with the world. I loved writing <i>Mini Habits.</i> You'll see my passion in the content as well as the overall quality and presentation of the book. <br /><br /><b>Note:</b> This book isn't for eliminating bad habits (though some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits. Some categories include: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc.</div></div><div>            </div>
Born to Run
by Christopher McDougall

Language

English

Pages

306

Publication Date

May 04, 2009

Product Description
Customer Reviews
<b>The astonishing national bestseller and hugely entertaining story that completely changed the way we run.</b><br /><br />An epic adventure that began with one simple question: Why does my foot hurt?<br /> <br />Isolated by Mexico's deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets. In the process, he takes his readers from science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit, and, finally, to a climactic race in the Copper Canyons that pits America’s best ultra-runners against the tribe. McDougall’s incredible story will not only engage your mind but inspire your body when you realize that you, indeed all of us, were born to run.
The Book of Five Rings (The Way of the Warrior Series)
by Miyamoto Musashi

Language

English

Pages

86

Publication Date

January 01, 2019

Product Description
Customer Reviews
Along with Sun Tzu's The Art of War, The Book of Five Rings is considered to be one of the most insightful texts on the subtle arts of confrontation and victory to emerge from Asia. Composed in 1643 by the famed duelist and undefeated samurai Miyamoto Musashi, The Book of Five Rings analyzes the process of struggle and mastery over conflict that underlies every level of human interaction. For Musashi, the way of the martial arts was a mastery of the mind rather than simply technical prowess—and it is this path to mastery that is the core teaching in The Book of Five Rings. This brilliant manifesto is written not only for martial artists but for anyone who wants to apply the timeless principles of this text to their life.
The Happy Runner: Love the Process, Get Faster, Run Longer
by , Megan Roche

Language

English

Pages

226

Publication Date

September 06, 2018

Product Description
Customer Reviews
<DIV><P> Is your daily run starting to drag you down? Has running become a chore rather than the delight it once was? Then <I>The Happy Runner</I> is the answer for you. </P><P> Authors David and Megan Roche believe that you can’t reach your running potential without consistency and joyful daily adventures that lead to long-term health and happiness. Guided by their personal experiences and coaching expertise, they point out the mental and emotional factors that will help you learn exactly how to become a happy runner and achieve your personal best. </P><P> Following the “some work, all play” approach, <I>The Happy Runner</I> introduces the three commandments of happy running and teaches you how to balance the effort of running with the simple joy of the activity: </P><P> • Learn how to run fast, run long, and stay healthy with proven training methods. </P><P> • Read real stories from professional and recreational athletes who have had personal breakthroughs as they learned to love the process of running. </P><P> • Understand how to adapt your running based on your personal lifestyle and goals as well as avoid setbacks from injury. </P><P> • Develop your self-belief and make positivity your default setting so you can reach your goals. </P><P> Whether you’re battling burnout, are returning after an injury, or are new to running and want to enjoy a 5K or an ultramarathon, the science-based training guidance in <I>The Happy Runner</I> will help you get faster, go longer, and live stronger—all with a smile. </P><P><B>CE exam available!</B> For certified professionals, a companion continuing education exam can be completed after reading this book. <I>The Happy Runner Online CE Exam</I> may be purchased separately or as part of <I>The Happy Runner With CE Exam</I>, a package that includes both the book and the exam. </P></DIV>
Slow Jogging: Lose Weight, Stay Healthy, and Have Fun with Scienc...
by , Magdalena Jackowska

Language

English

Pages

176

Publication Date

May 10, 2016

Product Description
Customer Reviews
Running is America’s most popular participatory sport, yet more than half of those who identify as runners get injured every year. Falling prey to injuries from overtraining, faulty form, poor eating, and improper footwear, many runners eventually, and reluctantly, abandon the sport for a less strenuous pastime. But for the first time in the United States, Hiroaki Tanaka’s <I>Slow Jogging</I> demonstrates that there is an efficient, healthier, and pain-free approach to running for all ages and lifestyles.<BR><BR>Tanaka’s method of easy running, or “slow jogging,” is an injury-free approach to running that helps participants burn calories, lose weight, and even reverse the effects of Type-2 diabetes. With easy-to-follow steps and colorful charts, <I>Slow Jogging</I> teaches runners to enjoy injury-free activity by:<BR>• Maintaining a smiling, or niko niko in Japanese, pace that is both easy and enjoyable<BR>• Landing on mid-foot, instead of on the heel<BR>• Choosing shoes with thin, flexible soles and no oversized heel<BR>• Aiming for a pace of 180 steps per minute<BR>• And trying to find time for activity every day<BR><BR>Accessible to runners of all fitness levels and ages, <I>Slow Jogging</I> will inspire thousands more Americans to take up running and will change the way that avid runners hit the pavement.
Jiu-Jitsu University
by , Kevin Howell

Language

English

Pages

372

Publication Date

November 29, 2015

Product Description
Customer Reviews
Saulo Ribeiro—six-time Brazilian Jiu-Jitsu World Champion—is world-renowned for his functional jiu-jitsu knowledge and flawless technique. In <i>Jiu-Jitsu University</i>, Ribeiro shares with the public for the first time his revolutionary system of grappling, mapping out more than 200 techniques that carry you from white to black belt. Illuminating common jiu-jitsu errors and then illustrating practical remedies, this book is a must for all who train in jiu-jitsu. Not your run-of-the-mill technique book, <i>Jiu-Jitsu University</i> is a detailed training manual that will ultimately change the way jiu-jitsu is taught around the globe.
The Gospel of Fire: Strategies for Facing Your Fears, Confronting...
by Eliot Marshall

Language

English

Pages

93

Publication Date

February 12, 2019

Product Description
Customer Reviews
Eliot Marshall has always been a fighter—from overcoming bullies and bigots who targeted his half-black, half-Jewish heritage to using his martial-arts prowess to become part of the UFC. But beneath his badass exterior, Eliot struggled with severe anxiety, until he learned to live a life of true purpose.<br /><br />In The Gospel of Fire, Eliot shares his incredible story of breaking down and learning to build himself back up by acknowledging his shortcomings, accepting his challenges, freeing himself from fear, and maximizing his opportunities. Sharing the experiences and tools that helped him battle back from the edge of despair, Eliot shows you how to discover your own “why” and refocus your days on “how” to achieve it.<br /><br />You past doesn’t define you, and your present can set you free. With Eliot’s example, you can find your path and the power to remake your life.

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