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Non Obvious Megatrends: How to See What Others Miss and Predict t...
by Rohit Bhargava

Language

English

Pages

237

Publication Date

January 12, 2020

Product Description
Customer Reviews
<p><strong>ALL NEW 10th EDITION OF THE WSJ BESTSELLER!</strong> <br /><strong>FEATURING 10 BOLD NEW TREND PREDICTIONS</strong> <br /><strong>WINNER OF 9 INTERNATIONAL BOOK AWARDS</strong> <br /> <br /><strong>Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.</strong></p> <p><em>What if you could predict the trends that will change your business?</em><br /> <br /> For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.<br /> <br /> Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.<br /> <br /> <em>— How might the evolution of gender fluid toys change our culture?<br /> — What can the popularity of handmade umbrellas and board games teach us about the future of business?<br /> — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?</em><br /> <br /> The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.<br /> <br /> You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.</p> <p><strong>Winner: Eric Hoffer Business Book of the Year<br /> Winner: Axiom Award Silver Medal (Business Theory)<br /> Winner: INDIE Gold Medal (Business Business Book)<br /> Finalist: Leonard L. Berry Marketing Book Award<br /> Winner: IPPY Silver Medal (Best Business Book)<br /> Finalist: International Book Award (Best Business Book)<br /> Official Selection: Gary’s Book Club at CES<br /> Winner: Non-Fiction Book Award (Gold Medal)<br /> Winner: Pinnacle Best Business Book Award</strong></p>
One Hour Marketing: The Entrepreneur's Guide to Simple, Effective...
by Herman Pool

Language

English

Pages

147

Publication Date

October 25, 2016

Product Description
Customer Reviews
<b>“Communicates very complicated ideas in a very simple manner” (Jay Conrad Levinson, author of <i>Guerrilla Marketing</i>).</b><br />  <br /> Who says marketing has to takes weeks or months—or even hours—to plan and execute? All you need is sixty minutes, an open mind, and <i>One Hour Marketing</i>.<br />  <br /> If you’ve been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. <i>One Hour Marketing</i> tells you what you need to know to make your marketing work—fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments. Read this book and you will:<br />  <br /> * learn what steps to take to make your marketing work<br /> * discover how to identify your ideal target market to make sales easier<br /> * build an actionable marketing plan quickly<br /> * understand the essential methods and tools you need to succeed<br />  <br /> You’ll even learn the secrets to getting the work done—without having to do the work yourself.
The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.<br />Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."<br />The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.<br />With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.
Inspired: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Contagious: Why Things Catch On
by Jonah Berger

Language

English

Pages

257

Publication Date

March 05, 2013

Product Description
Customer Reviews
<b>The <i>New York Times</i> bestseller that explains why certain products and ideas become popular. </b><br /> <br /><b>“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller <i>Stumbling on Happiness</i></b><br /><br />What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?<br /> <br />Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why <i>New York Times</i> articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.<br /> <br />In <i>Contagious</i>, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.<br /> <br /><i>Contagious</i> provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, <i>Contagious</i> will show you how to make your product or idea catch on.
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you’re tired of struggling to make online marketing work…<br /><br />Sick of throwing money down the drain with PPC advertising…<br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business…<br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice…<br /><br />Untested theories which sound good but don’t work in the real world…<br /><br />Or a book full of ‘warm and fuzzy’ stories which make you feel good…<br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what’s working online…<br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…<br /><br />And elevate your business above the competition and CRUSH them into a fine powder…<br /><br />Then ‘Sell Like Crazy’ will change your business-life forever.<br /><br />Here’s just a taste of what Sabri reveals in this revolutionary book... <br /><br />• How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />• Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />• The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer )<br /><br />• How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />• The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />• A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />• The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />• How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
Stories That Stick: How Storytelling Can Captivate Customers, Inf...
by Kindra Hall

Language

English

Pages

240

Publication Date

September 24, 2019

Product Description
Customer Reviews
<p><strong><em>Wall Street Journal</em> & <em>USA Today</em> Bestseller</strong></p><p><strong>The moment you take control of your stories, you take control of your business and your life.</strong></p><p>You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.</p><p>But what stories do you need to tell? And how do you tell them?</p><p>In <em>Stories That Stick</em>, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:</p><ul><li>the Value Story, to convince customers they need what you provide;</li><li>the Founder Story, to persuade investors and customers your organization is worth the investment;</li><li>the Purpose Story, to align and inspire your employees and internal customers; and</li><li>the Customer Story, to allow those who use your product or service to share their authentic experiences with others.</li></ul><p>Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.</p><p>Every person, every organization has at least four stories at their disposal. Will you tell yours?</p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><strong>The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!</strong></p><p>In this highly acclaimed <em>New York Times</em> bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.</p><p>You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:</p><ol><li><strong>Reciprocation</strong>: The internal pull to repay what another person has provided us.</li><li><strong>Commitment</strong> <strong>and Consistency</strong>: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li><li><strong>Social Proof</strong>: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li><li><strong>Liking</strong>: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li><li><strong>Authority</strong>: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.</li><li><strong>Scarcity</strong>: We want more of what is less available or dwindling in availability.</li></ol><p>Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—<em>Influence</em> is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.</p>
The Millionaire Next Door (Millionaire Set Book 2)
by , William D. Danko

Language

English

Pages

275

Publication Date

November 30, 2010

Product Description
Customer Reviews
<b>How do the rich get rich? An updated edition of the “remarkable” <i>New York Times</i> bestseller, based on two decades of research (<i>The Washington Post</i>).</b><br />  <br /> Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.<br />  <br /> America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority.<br />  <br /> At the time of its first publication, <i>The Millionaire Next Door</i> was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century.<br />  <br /> “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —<i>Library Journal</i><br />  

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