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The Paradox of Choice: Why More Is Less, Revised Edition
by Barry Schwartz

Price : $5 or less

Language

English

Pages

300

Publication Date

October 13, 2009

Product Description
Customer Reviews
<p>Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.</p><p>As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.</p><p>In <em>The Paradox of Choice</em>, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.</p><p>By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.</p>
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Price : $5 or less

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.
BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's ...
by David Gaughran

Price : $5 or less

Language

English

Pages

238

Publication Date

February 24, 2019

Product Description
Customer Reviews
From the author of <i>Let's Get Digital</i> and <i>Strangers to Superfans </i>comes a guide to advertising on the world's hottest book marketing platform: <b>BookBub Ads</b>.<br /><br />*Create attractive ad images to turn browsers into buyers.<br />*Optimize your targeting to attracting the right readers.<br />*Manage your bids effectively to drive more sales for less money.<br />*Learn when to run your BookBub campaigns for maximum impact.<br />*Boost discovery of your books and improve visibility.<br />*Train the retailers to recommend your books to the right customers.<br />*Turbocharge series sales to dominate the charts with multiple books simultaneously.<br /><br /><i><b>BookBub Ads Expert </b></i>will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.<br /><br />Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.<br /><br /><b>EXTRA RESOURCES INCLUDED:</b> All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!<br /><br />Praise for <b><i>BookBub Ads Expert</i></b>:<br /><br />"David Gaughran <b>knows more about book marketing than anyone on the planet</b>. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--<i>USA Today</i> bestselling author Ernest Dempsey<br /><br />"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us <b>tasty morsels of marketing brilliance</b> like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--<i>USA Today</i> bestselling author Nick Thacker<br /><br />"<b>I'm so happy with what I learned</b> in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--<i>USA Today</i> bestselling author AL Knorr<br /><br />"Another winner - <b>everything you need to set up successful ads</b>."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast<br /><br /><i>Table of Contents</i><br /><br /><b>PART I--BOOKBUB BASICS</b><br />1. How BookBub Ads Work<br />2. General Strategy<br />3. Two (or Three) Ingredients For Success<br /><br /><b>PART II--ANATOMY OF A KILLER AD</b><br />4. Attractive Images<br />5. Discriminate Targeting<br />6. CPM Bidding<br /><br /><b>PART III--TEST PREP</b><br />7. Creating Clickworthy Images<br />8. Generating Author Targets<br />9. Bidding To Be The Boss<br /><br /><b>PART IV--OPTIMIZING FOR VICTORY!</b><br />10. Building A Test Campaign<br />11. Evaluating Results<br />12. Tweakers Of The World Unite<br /><br /><b>PART V--DEPLOYING THE TROPES</b><br />13. When To Use BookBub Ads<br />14. Running A Promo<br />15. Tackling Problems<br /><br /><b>PART VI--NINJA TRICKS...</b><br />16. Also Bought Insurance<br />17. Get Out Of Jail Free<br />18. Filling The Funnel<br /><br /><b>PART VII--...AND KILLER MOVES</b><br />19. Turbocharge Series Sales<br />20. Riding The Launch Slipstream<br />21. Do It Again (And Again)
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Price : $5 or less

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn<br /><br />• The seven essential ingredients for a profitable channel<br />• New strategies for getting views and subscribers<br />• Ten ways to make money on YouTube<br />• And much more<br /><br />Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Just Listen: Discover the Secret to Getting Through to Absolutely...
by Mark Goulston

Price : $5 or less

Language

English

Pages

272

Publication Date

March 04, 2015

Product Description
Customer Reviews
Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston shares simple but powerful techniques readers can use to break through the stubborn and hardened outer layers of coworkers, friends, strangers, or even enemies. Just Listen reveals how to:• Make a powerful and positive first impression• Listen effectively• Talk an angry or aggressive person away from an unproductive reaction and toward a more rational mindset• Achieve buy-in--the linchpin of all persuasion, negotiation, and sales• And moreWhether you’re dealing with an angry client, a potential customer, or even a friend or family member who isn’t seeing eye to eye with you, your goal is most likely persuasion. And the first make-or-break step to getting there is having them hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.
Strangers To Superfans: A Marketing Guide to the Reader Journey (...
by David Gaughran

Price : $5 or less

Language

English

Pages

176

Publication Date

April 25, 2018

Product Description
Customer Reviews
From the author of <i>Let's Get Digital</i> and <i>Let's Get Visible</i>, this book will change how you think about marketing. <b><i>Strangers to Superfans</i></b> puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.<br /><br />*Learn the five stages in The Reader Journey.<br />*Identify where your blockages are and how to fix them.<br />*Optimize each stage to increase conversion.<br />*Boost sales by making the process more frictionless.<br />*Build an army of passionate readers who do the selling for you.<br /><br />It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.<br /><br />The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.<br /><br /><b><i>Praise for STRANGERS TO SUPERFANS:</i></b><br /><br />"Incredible! A must-read for serious indie authors." -- Sarra Cannon, bestselling author of The Shadow Demons Saga.<br /><br />"David Gaughran is an idiot. People are charging thousands for courses that don't come close to the value the savvy author will get from this book. I can't explain how a man with his incredible level of business acumen isn't charging more, I can only assume he did something terrible in a past life and he's now trying to atone for it." -- Caimh McDonnell, bestselling author of A Man With One of Those Faces.<br /><br /><i>TABLE OF CONTENTS</i><br /><br /><b>PART I: A NEW PARADIGM--THE READER JOURNEY</b><br /><br />1: The New Marketing<br />2: Defining Your Ideal Reader<br />3: The Importance of Granular Targeting<br />4: Buyer Personas & The Stages of Selling<br /><br /><b>PART II: READER ROADBLOCKS</b><br /><br />5: The Discoverability Myth<br />6: Visibility Chokepoints<br />7: Consideration Distraction<br />8: Purchase Pains<br />9: Advocacy Issues<br /><br /><b>PART III: OPTIMIZING THE READER JOURNEY</b><br /><br />10: The Escalating Challenge of Conversion<br />11: Getting Discovered<br />12: Increasing Visibility<br />13: Browsers to Buyers: How To Make A Product Page Convert<br />14: DNF to OMG<br />15: Handing Out Megaphones<br /><br /><b>PART IV: THE FAILURE MATRIX</b><br /><br />16: Locating Failure Points<br />17: Discovery Fail<br />18: Visibility Fail<br />19: Consideration Fail<br />20: Purchase Fail<br />21: Advocacy Fail<br /><br /><b>PART V: SOLVE IN REVERSE</b><br /><br />22: Why We Work Backwards<br />23: The Product<br />24: The Presentation<br />25: The Promotion<br />26: The Superfan Factory
Six Figure Blogging Blueprint: How to Start an Amazingly Profitab...
by Raza Imam

Price : $5 or less

Language

English

Pages

146

Publication Date

April 30, 2019

Product Description
Customer Reviews
<p><strong>Discover how to start an AMAZINGLY profitable blog in the next 60 days (even if you have no experience)</strong></p><p>Are you looking for a <strong>proven</strong>, <em>step-by-step</em> system that allows you to create a profit pulling blog on autopilot - with very little experience?</p><p>Are you ready to start making income<strong> blogging</strong>, but don't know where to begin?</p><p>Well, just imagine what it would be like if you <em>easily</em> saw money rolling into your bank account.</p><p>Because once you master this process, you'll be able to work from anywhere in the world.</p><p>You'll be able to <strong>quit</strong> your job for good.</p><p>And you'll be able to build passive income business profits over the long-term.</p><p>In this short but <em><strong>powerful</strong></em> book, I reveal my story of building a passive income blogging business.</p><p>You'll discover how to do it, step-by-step.</p><p>I'll show you how to get the same results as other ultra-successful bloggers.</p><p>Even if you have a full-time job.</p><p><strong>In this book, you'll discover:</strong></p><ul><li>The <strong>BEST</strong> Topics to Write About (<em>the SECRET to a wildly successful blog</em>)</li><li>Getting Setup the <strong>Easy Way</strong> (<em>step-by-step</em>) - Hosting, Domain Names, and Content Management System</li><li>The Secrets of Designing a <em><strong>Beautiful</strong></em>, <em><strong>Responsive</strong></em> Blog (<em>quickly and easily</em>)</li><li>The <strong>#1 Secret</strong> to Instantly Building Rapport w/ Your Audience</li><li>The <strong>MIND-BLOWING</strong> Content Strategy to Attract Hordes of Eager Readers</li><li>How to Create <strong>FACE-MELTINGLY</strong> Good Blog Posts (they’ll go viral and generate massive traffic)</li><li>The <em>Step-by-Step</em> to Get Featured on the Biggest Blogs, Podcasts, and Websites in Your Industry (<em>and send a stampede of visitors to your blog</em>)</li><li><strong>Email Marketing Magic</strong></li><li>And much, much more</li></ul><p>It's time to stop gambling with your hard-earned money.</p><p>Join the thousands of smart professionals that are leveraging their expertise to make consistent passive income and make money from home from their blog.  </p><p>I'm an Amazon best-selling author will show you <strong><u>exactly</u></strong> how I broke through fear, frustration, and self-doubt to make a consistent, passive income over the past 2 years (over $25,000)</p><p>I reveal the <strong>secrets</strong> I used to profitably grow my income and watch the money and sales roll into my bank account - like clockwork. </p><p>This strategy is powerful, and yet so simple to use.</p><p><u>Even if you are a complete beginner</u>, this strategy will have you earning income streams from your blog in no time.</p><p>And if you ever get stuck, you can always reach out to me. </p><p>So get started today.</p><p><strong>Scroll to the top of this page and click BUY NOW."</strong></p><br /><p>This is book 3 in the "Digital Marketing Mastery" series.</p>
Presenting: The Professor's Guide to Powerful Communication
by Norman Eng

Price : $5 or less

Language

English

Pages

174

Publication Date

July 25, 2019

Product Description
Customer Reviews
“I want my presentation to blow the audience away.”<br /><br />“I hate when people text-message during my presentations.”<br /><br />“I don’t want to be like all the other presenters.<br /><br />These are the actual words that presenters, particularly college faculty, use when asked about their PowerPoint goals and challenges. They do presentations all the time—in the classrooms, at conferences, and during workshops—yet they rarely learn to communicate effectively.<br /><br />Bottom line: Isn't that what presentations are supposed to do? Create impact through our words and our slides? In a way that get audiences to go: <br /><br />Wow. That was clear and to the point. <br />I want that professor for all my lectures. <br />I never thought about the topic this way. I’m going to Google more about it. <br />I’m going to email this presenter . . . and maybe collaborate!<br /><br />PRESENTING. The Professor’s Guide to Powerful Communication will show you:<br /><br />•One simple test to see if your existing presentation slides are any good <br />•How documentaries (yes—documentaries!) present information more effectively than most of us<br />•A proven format to engage audiences (Hint: don’t introduce technical terms up front) <br />•How to deal with the chronic issue of “I have too much to cover!” <br />•How to create captivating slides—without a degree in design<br /><br />Just like his other widely-read book, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students, Dr. Norman Eng’s PRESENTING. is based on the latest research in media & communication, design, education, and neuroscience. More importantly, it gives college educators—novices and veterans alike—the confidence to move any audience, no matter their topic or venue. <br />
Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-...
by Gundi Gabrielle

Price : $5 or less

Language

English

Pages

317

Publication Date

January 01, 2019

Product Description
Customer Reviews
<h1><strong>Passive Income Freedom!</strong></h1><h2>Is it real + possible? Do you need a lot of money or special skills? Can anyone achieve this? Are there <strong>top home-based business options</strong>?</h2><p><br /></p><p>If you ever asked these questions, this book will give you answers and show you in 23 Step-by-Step Blueprints that - yes - <u><em><strong>Passive Income Freedom is definitely real and achievable for everyone</strong></em></u>:</p><h3><strong>Including YOU!</strong></h3><h3><br /></h3><h3>Even as a total beginner.</h3><p><br /></p><p>What you will <u>not</u> find in this book are get rich quick schemes or inflated promises.</p><p>This book is not for lazy people or tricksters trying to beat the system.</p><p>These are <u><strong>solid, proven passive income blueprints</strong></u> that do take work in the beginning and certainly have a learning curve. </p><p>Like anything worth having.</p><h2>But...</h2><h2><br /></h2><h2>If you every wondered: <u><strong>How do I start a passive income business</strong></u>, <br /></h2><h2><em><strong></strong></em><em><strong>all the <strong><em>steps</em></strong> </strong></em>of <u><strong>how to start a passive income business...</strong><em><strong> </strong></em></u><br /></h2><h2><em><strong></strong></em><br /></h2><p><em>and (very important for many people):</em><em><strong></strong></em><br /></p><h2><u><strong>Can you start a passive income business at home?</strong></u><br /></h2><h2><br /></h2><p>Then this book will be an amazing resource. Taking you by the hand and giving you:</p><h3><br /></h3><h2>A Tour-de-Force Ride through the many - vastly different - realms of<strong> <em>passive income entrepreneurship</em>.</strong></h2><p><br /></p><h2>So you know what's out there. What <u><strong>the best ways to make passive income</strong></u> are, including many <em></em><strong><u>home-based online business ideas</u></strong>, and you can then decide which path to choose - <u>with</u> - a<strong></strong><strong></strong><strong></strong><strong></strong>n action plan in place on how to get there.</h2><p><br /></p><h2><strong>Don't worry, these are fun... :)</strong></h2><h3><br /></h3><h3>As always with <strong><em>SassyZenGirl</em></strong> books - including the <em><strong>Work from Home Series</strong></em> - great business info doesn't have to be dull and boring.</h3><p><br /></p><h3>You will smile, you will be excited - <u>and</u> - you will have a <u><strong>sound passive income strategy in place</strong></u> once you finish this book!</h3><p><br /></p><h3><strong>So...if you are ready for FREEDOM</strong></h3><p><strong></strong><br /></p><ul><li><h3><em>Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs,</em></h3></li><li><h3><em>Ready to get out under that pile of debt and bills to pay,</em></h3></li><li><h3><em>Ready to become the person you were meant to be</em></h3></li><li><h3><em>with the freedom to pursue your passions and</em></h3></li><li><h3><em>share some AWEsome with the world...</em></h3></li></ul><h3><br /></h3><h2>Then...</h2><p><br /></p><strong></strong><h1><strong>Scroll up</strong> to the top and hit that <strong>BUY BUTTON</strong> for your very own <em>Passive Income Freedom</em>...:)</h1>
The Psychology of Selling: Increase Your Sales Faster and Easier ...
by Brian Tracy

Price : $5 or less

Language

English

Pages

240

Publication Date

July 16, 2006

Product Description
Customer Reviews
<p>Double and triple your sales—in any market.</p><p>The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.</p><p> It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.</p>

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