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The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Price : $20 or less

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.<br />Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."<br />The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.<br />With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.
Inspired: How to Create Tech Products Customers Love
by Marty Cagan

Price : $20 or less

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
Stories That Stick: How Storytelling Can Captivate Customers, Inf...
by Kindra Hall

Price : $20 or less

Language

English

Pages

240

Publication Date

September 24, 2019

Product Description
Customer Reviews
<p><strong><em>Wall Street Journal</em> & <em>USA Today</em> Bestseller</strong></p><p><strong>The moment you take control of your stories, you take control of your business and your life.</strong></p><p>You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.</p><p>But what stories do you need to tell? And how do you tell them?</p><p>In <em>Stories That Stick</em>, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:</p><ul><li>the Value Story, to convince customers they need what you provide;</li><li>the Founder Story, to persuade investors and customers your organization is worth the investment;</li><li>the Purpose Story, to align and inspire your employees and internal customers; and</li><li>the Customer Story, to allow those who use your product or service to share their authentic experiences with others.</li></ul><p>Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.</p><p>Every person, every organization has at least four stories at their disposal. Will you tell yours?</p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Price : $20 or less

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><strong>The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!</strong></p><p>In this highly acclaimed <em>New York Times</em> bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.</p><p>You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:</p><ol><li><strong>Reciprocation</strong>: The internal pull to repay what another person has provided us.</li><li><strong>Commitment</strong> <strong>and Consistency</strong>: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li><li><strong>Social Proof</strong>: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li><li><strong>Liking</strong>: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li><li><strong>Authority</strong>: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.</li><li><strong>Scarcity</strong>: We want more of what is less available or dwindling in availability.</li></ol><p>Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—<em>Influence</em> is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.</p>
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Price : $20 or less

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel" <br />30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br /></p>
INKED: The Ultimate Guide to Powerful Closing and Sales Negotiati...
by Jeb Blount

Price : $20 or less

Language

English

Pages

336

Publication Date

January 07, 2020

Product Description
Customer Reviews
<p><b>Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. </b><b> </b></p> <p>Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.</p> <p>Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.</p> <p>In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation.  </p> <p>In his new book <i>INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal</i>, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. </p> <p>In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.</p> <p>You’ll learn:</p> <ul> <li>Seven Immutable Rules of Sales Negotiation</li> <li>Why “Win-Win” Usually Means “You-Lose”</li> <li>The One Rule of Sales Negotiation You Must Never Break</li> <li>How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor</li> <li>The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles</li> <li>Seven Principles of Effective Sales Negotiation Communication</li> <li>How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink</li> <li>How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools</li> <li>Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation</li> <li>How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table </li> <li>How to Protect Yourself from the Psychological Games that Buyers Play</li> </ul> <p>With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.</p> <p><i>INKED</i> is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, <i>INKED</i> is a sales-specific negotiation primer.</p> <p>You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers <i>Fanatical Prospecting</i>, <i>Sales EQ</i>, and <i>Objections</i>, Jeb Blount's <i>INKED</i> puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands.</p>
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Price : $20 or less

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong> </p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms. </p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise? </p><br /><p>Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. </p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. </p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: </p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.</p>
Predictably Irrational, Revised and Expanded Edition: The Hidden ...
by Dan Ariely

Price : $20 or less

Language

English

Pages

371

Publication Date

June 06, 2009

Product Description
Customer Reviews
<p>Behavioral economist and <em>New York Times</em> bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.</p>
Storytelling with Data: A Data Visualization Guide for Business P...
by Cole Nussbaumer Knaflic

Price : $20 or less

Language

English

Pages

252

Publication Date

October 07, 2015

Product Description
Customer Reviews
<b>Don't simply show your data—tell a story with it!</b> <p><i>Storytelling with Data</i> teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.</p> <p>Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:</p> <ul> <li>Understand the importance of context and audience</li> <li>Determine the appropriate type of graph for your situation</li> <li>Recognize and eliminate the clutter clouding your information</li> <li>Direct your audience's attention to the most important parts of your data</li> <li>Think like a designer and utilize concepts of design in data visualization</li> <li>Leverage the power of storytelling to help your message resonate with your audience</li> </ul> <p>Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—<i>Storytelling with Data</i> will give you the skills and power to tell it!</p>
Hooked: How to Build Habit-Forming Products
by Nir Eyal

Price : $20 or less

Language

English

Pages

256

Publication Date

November 04, 2014

Product Description
Customer Reviews
<b><b>Revised and Updated, Featuring a New Case Study</b><br /><br />How do successful companies create products people can’t put down?</b><br /><br /> Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<p>Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p><i>Hooked</i> is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. <i>Hooked</i> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p><p>Eyal provides readers with:</p><p>• Practical insights to create user habits that stick.<br /> • Actionable steps for building products people love.</p><p>• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p>

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