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The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Price : $20 or less

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel" <br />30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br /></p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Price : $20 or less

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Price : $20 or less

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
Storytelling with Data: A Data Visualization Guide for Business P...
by Cole Nussbaumer Knaflic

Price : $20 or less

Language

English

Pages

252

Publication Date

October 07, 2015

Product Description
Customer Reviews
<b>Don't simply show your data—tell a story with it!</b> <p><i>Storytelling with Data</i> teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.</p> <p>Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:</p> <ul> <li>Understand the importance of context and audience</li> <li>Determine the appropriate type of graph for your situation</li> <li>Recognize and eliminate the clutter clouding your information</li> <li>Direct your audience's attention to the most important parts of your data</li> <li>Think like a designer and utilize concepts of design in data visualization</li> <li>Leverage the power of storytelling to help your message resonate with your audience</li> </ul> <p>Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—<i>Storytelling with Data</i> will give you the skills and power to tell it!</p>
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell

Price : $20 or less

Language

English

Pages

298

Publication Date

November 01, 2006

Product Description
Customer Reviews
<b>Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.</b><br /> <br />The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Flip the Script: Getting People to Think Your Idea Is Their Idea
by Oren Klaff

Price : $20 or less

Language

English

Pages

252

Publication Date

August 13, 2019

Product Description
Customer Reviews
<b><b>THE BESTSELLING AUTHOR OF </b><b><i>PITCH ANYTHING</i></b><b> IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.</b></b><br /><br />Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?<br /><br />If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.<br /><br />What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.<br /><br />That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.<br /><br />That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.<br /><br />And as you'll see in this book, Oren has been in a <i>lot</i> of different situations.<br /><br />He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. <br /><br />These days, it's not enough to make a great pitch.<br /><br />To get attention, create trust, and close the deal, you need to <b>flip the script</b>.
Alchemy: The Dark Art and Curious Science of Creating Magic in Br...
by Rory Sutherland

Price : $20 or less

Language

English

Pages

384

Publication Date

May 07, 2019

Product Description
Customer Reviews
<p><strong><em>HOW DOES MAGIC HAPPEN?</em></strong><em> </em><strong>The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of </strong><strong>conjuring irresistible products and ideas</strong><strong>.</strong></p><p>"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of <em>The Black Swan</em></p><p>“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.”  —Robert B. Cialdini, author of <em>Influence</em></p><p>Why is Red Bull so popular, though everyone—<em>everyone!</em>—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: <em>alchemy</em>.</p><p>Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—<em>Alchemy,</em> the revolutionary book by<strong> </strong>Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.</p><p>Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by <em>The Times</em>, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:</p><p>What can honey bees teach us about creating a sustainable business?</p><p>How could budget airlines show us how to market a healthcare system?</p><p>Why is it better to be vaguely right than precisely wrong?</p><p>What might soccer penalty kicks teach us about the dangers of risk-aversion?</p><p>Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. </p><p>Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.</p><p> </p>
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink

Price : $20 or less

Language

English

Pages

272

Publication Date

April 05, 2011

Product Description
Customer Reviews
<b>The <i>New York Times</i> bestseller that gives readers a paradigm-shattering new way to think about motivation <b>from the author of <b><b><b><i>When: The Scientific Secrets of Perfect Timing</i></b></b></b></b></b><br /><br /> Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of <i>To Sell Is Human: The Surprising Truth About Motivating Others</i>). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.<br /><br /> Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Predictably Irrational, Revised and Expanded Edition: The Hidden ...
by Dan Ariely

Price : $20 or less

Language

English

Pages

371

Publication Date

June 06, 2009

Product Description
Customer Reviews
<p>Behavioral economist and <em>New York Times</em> bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.</p>
Nudge: Improving Decisions About Health, Wealth, and Happiness
by , Cass R. Sunstein

Price : $20 or less

Language

English

Pages

320

Publication Date

February 24, 2009

Product Description
Customer Reviews
<b><b>From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s <i>Blink </i>and Daniel Kahneman’s <i>Thinking, Fast and Slow</i><br /></b><br /><b>* More than 1.5 million copies sold</b><br /><b>*<i> New York Times </i>bestseller</b><br /> <b><b>* Named a Best Book of the Year by <i>The </i></b><i>Economist </i>and the <i>Financial Times</i></b></b><br /><br />Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. <i>Nudge </i>is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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