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Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Price : $2 or less

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
<b>HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.</b><br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /><b>Learn how to use the right words with the right people, and get through the “Communication Wall”</b><br /><br />Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.<br /><br /><b>And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall.</b><br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br /><b>Learn the persuasion psychology, spark interest and enthusiasm and get what you want.</b><br /><br />In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br /><b>The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile®<br />2. Conversational Coaching with the LAB Profile®<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile® of Conflict<br />7. LAB Profile® Inventions and Tools, and more.</b><br /><br /><b>Interested? Just scroll up and get your copy today!</b><br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
RUDDER: Strategic Brand Clarity
by David M. Flanagan

Price : $2 or less

Language

English

Pages

227

Publication Date

June 03, 2019

Product Description
Customer Reviews
BRAND MEANS BOTTOM LINE IMPACT. Few business people understand what a real brand is, yet alone the true power behind it. One of the most commonly misunderstood business tools, a brand dramatically affects the bottom line financially, internal and external health of the company, and clear differentiation in a see of hungry competitors. <br /><br />David M. Flanagan breaks it down, providing a very clear and easy-to-understand process of creating (or re-creating) a razor-sharp brand. Serving as a RUDDER on your boat, without this deeper understanding, you float at the mercy of the wind, drifting wherever it may take you. Now, the control is in your hands.<br /><br />Clear and insightful, entertaining and refreshing, the lightbulb will suddenly CLICK ON, illuminating a whole new world of possibilities.
Story Driven: You don't need to compete when you know who you are
by Bernadette Jiwa

Price : $2 or less

Language

English

Pages

196

Publication Date

February 27, 2018

Product Description
Customer Reviews
"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."<br />—SETH GODIN<br /><br />Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us. <br /> <br />How about you? <br /> <br />What do you stand for? <br /> <br />Where are you headed and why? <br /> <br />What’s been the making of you? <br /> <br />What will make your career or company great? <br /> <br />You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.
How To Invest In Real Estate Without Banks: No Tenants, No Rehabs...
by Marko Rubel

Price : $2 or less

Language

English

Pages

354

Publication Date

June 01, 2015

Product Description
Customer Reviews
This book exposes one of the most profitable investing strategies existing today. <br />It shows you how to build PASSIVE INCOME, without using your credit or your savings; AND without fixing houses or dealing with tenants! <br />How would your life be different if you had passive income coming in every month?<br />What would it be like to not have to go to work anymore? <br />If you understand that the PASSIVE income is the key to true financial freedom, then this book is a must read. Not only that it reveals the strategy completely unknown to general investing community, it also provides real examples of average people, their deals and their successes. <br />NOTE: this is not about flipping houses, wholesaling, rehabbing, or tenants & toilets. It is more strategic and more profitable.<br /><br />About the author - Marko Rubel is a seasoned real estate investor with more than 15 years of investing experience. He is a master of creative financing strategies used by professional investors.<br />Marko is a selected expert on subject of “Foreclosure Investing” in front of the National <br />Real Estate Investors Association, which represents over 40,000 investors nationwide. He was also nominated in prestigious “Who’s Who in Executives and Professionals”.<br />Marko was a boxing champion of Croatia, but moved to U.S. looking for a better life. <br />He arrived with less than $3,000 in his pocket, and without even speaking English. <br />When he started investing in Real Estate, he was destined to fail because his credit was non-existent and he had no money. He turned his destiny around by discovering and perfecting the strategies that leverage other people’s credit. After a few hundred successful transactions, he perfected the system of buying without banks.<br />If you want to buy properties without using your credit, talking to lenders or jeopardizing your savings, learn from Marko. His reputation and teachings go beyond the regular “get-rich-quick” hype that is overwhelmingly present in the real estate investing education world.
The Right Story: A brief guide to changing the world
by Bernadette Jiwa

Price : $2 or less

Language

English

Pages

178

Publication Date

January 09, 2019

Product Description
Customer Reviews
"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful."<br />SETH GODIN<br /><br />What makes some bad ideas successful, and why do many good ideas fail? <br /><br />It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.<br /><br />That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.<br />
Making Websites Win: Apply the Customer-Centric Methodology That ...
by , Ben Jesson

Price : $2 or less

Language

English

Pages

354

Publication Date

October 25, 2017

Product Description
Customer Reviews
<h1><strong>Most websites lose.</strong> Almost all of them.</h1><br /><br /><h2>Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.<br /><br /><h2>Others are successful at first, and then get crushed by competitors.<br /><br />This book is about <strong>how to buck the trend</strong>—to make websites that customers love and that are outrageously profitable.</h2><br /><br /><h3>The unique methodology is <strong>based on the authors’ award-winning work growing many of the world’s biggest web companies</strong>—plus hundreds of smaller, market-leading companies <em>in over eighty different industries</em>. In this book, you’ll get<br /><br /><ul><li><strong>What successful web businesses do differently</strong> (and others get wrong)</li><li><strong>How to easily identify your website’s biggest opportunities</strong></li><li><strong>A treasure trove of proven solutions</strong> for growing businesses</li></ul><br /></h3><h2>Discover how to grow your profits—<strong>by making winning websites that people love.</strong></h2>
Marketing: A Love Story: How to Matter to Your Customers
by Bernadette Jiwa

Price : $2 or less

Language

English

Pages

110

Publication Date

September 30, 2014

Product Description
Customer Reviews
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."<br />—SETH GODIN <br /><br />One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.<br /><br />Marketing has become a necessary evil for every business, but what if we adopted a different view of it?<br /> <br />What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? <br /><br />What if marketing was how we found more ways to do better work and to matter to our customers?<br /><br />What if marketing was where we began our journey towards understanding what people need and want?<br /><br />What if it was our vantage point for seeing the world through the eyes of our customers? <br /><br />How different would marketing be then?
Scientific Advertising (1923): 1923 Library of Congress Facsimile...
by Claude Hopkins

Price : $2 or less

Language

English

Pages

68

Publication Date

July 23, 2015

Product Description
Customer Reviews
This is the only version available that contains the complete and unabridged text from the original 1923 Library of Congress edition of Claude Hopkins' classic book Scientific Advertising. The editor has checked each of the 20,420 words of the text against the corresponding word in the Library of Congress Edition. This procedure has produced an exact facsimile of the 1923 edition. <br /><br />This book is recommended by David Ogilvy, who says no one in advertising should attempt to proceed without it. Marketing legend Jay Abraham cites it as the primary text in the field. Many other masters of marketing concur. It can even be said with certainty that this book is the precursor to the modern phenomenon in advertising of Big Data. That is merely the conclusion one reaches after thoroughly understanding this groundbreaking book. It contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.
Difference: The one-page method for reimagining your business and...
by Bernadette Jiwa

Price : $2 or less

Language

English

Pages

110

Publication Date

February 03, 2014

Product Description
Customer Reviews
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."<br />—SETH GODIN<br /><br />MARKETING IS NOT A DEPARTMENT IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.<br /><br />We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.<br />What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? <br />Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.<br /><br />ADVANCE PRAISE FOR 'DIFFERENCE'<br /><br />An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"<br />—JONATHAN RAYMOND<br />EMYTH, CHIEF BRAND OFFICER<br /><br />"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."<br />—MARK SCHAEFER<br />AUTHOR OF RETURN ON INFLUENCE<br /><br />Bernadette Jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business. <br />—MOE ABDOU<br />CEO, 33 VOICES <br /><br />Bernadette is the Banksy of the marketing world.<br />—MERRYN PADGETT<br />FOUNDER, EARTH & SEA CREATIVE<br /><br />
B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals
by Scott Ingram

Price : $2 or less

Language

English

Pages

108

Publication Date

April 02, 2019

Product Description
Customer Reviews
<h2>Are you looking to take your sales results to the next level? Get inspired and learn directly from some of today’s top sales professionals.</h2><p>Worried you’re not on the right path to consistent sales success? Have your commissions plateaued? Do you struggle to influence decision-makers in your field? Twenty-year B2B sales veteran and Sales Success Stories podcast host Scott Ingram is a true self-starter who walks the talk. Now he’s curated these extraordinary lessons to give you the competitive edge you deserve. </p><p><i>B2B Sales Mentors - 20 Stories from 20 Top 1% Sales Professionals</i> is a curated collection of timeless lessons from practicing experts. Shared in an informal style with clear action items at the end of each chapter, these wise words will make a huge difference in your work and industry. Whether you sell to large enterprise accounts or to SMB companies, this book will inspire you to skyrocket your earnings! </p><h3>In <i>B2B Sales Mentors</i>, you’ll discover:</h3><ul><li>Mindset and goal setting techniques of elite performers</li><li>Creative prospecting techniques that consistently open doors at the c-level</li><li>How to land your dream sales job, and other ways to grow your income</li><li>The sales processes used to close mega deals in the real world</li><li>Concise bulleted takeaways from each powerful example to lead you to your next win</li><li>Practical processes to help you improve yours results and much, much more!</li></ul><p><i>B2B Sales Mentors - 20 Stories from 20 Top 1% Sales Professionals</i> is the handpicked resource you need to keep you focused on high-performance results. If you like advice from battle-hardened experts, industry secrets to deliver the dollars, and bite-size steps to develop your own winning strategy, then you’ll love Scott Ingram’s definitive guide. </p><h2><u>Buy <i>B2B Sales Mentors</i> to rise to the next level today! </u></h2>

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