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On Writing Well, 30th Anniversary Edition: An Informal Guide to W...
by William Zinsser

Language

English

Pages

334

Publication Date

September 11, 2012

Product Description
Customer Reviews
<p><em>On Writing Well</em> has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, <em>On Writing Well</em> offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.</p>
Made to Stick: Why Some Ideas Survive and Others Die
by , Dan Heath

Language

English

Pages

306

Publication Date

January 02, 2007

Product Description
Customer Reviews
<b><i>NEW YORK TIMES </i>BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.<br /></b><br /><br /> Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” <br /><br /> In <i>Made to Stick</i>, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.<br /><br /> <i>Made to Stick</i> will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.<br />  <br /> Provocative, eye-opening, and often surprisingly funny, <i>Made to Stick</i> shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.<br /><br /> <br /> BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's <i>Switch</i>.
Instant Business Letters: 201 Letters for Every Occasion (Thorson...
by Iain Maitland

Language

English

Pages

272

Publication Date

May 31, 2012

Product Description
Customer Reviews
<p>Everything you need to know to become a first-class letter writer. Includes over 200 examples of business letters that can be used immediately or amended to suit your own purposes.</p><p>Writing a business letter is something that many people find difficult, but this invaluable ebook contains everything you need to know to become a first-class letter writer.</p><p>In his clear, straightforward style, Iain Maitland shows you how to plan a letter and choose the correct approach, layout and style to suit every occasion.</p><p>Instant Business Letters also contains over 200 examples of letters - such as ‘acceptances’, ‘complaints’, ‘enquiries’ and ‘warnings’ - that you can use immediately or amend for your own purposes.</p>
Leadership: Theory and Practice
by Peter G. Northouse

Language

English

Pages

528

Publication Date

February 09, 2018

Product Description
Customer Reviews
<p>In this fully updated <strong>Eight Edition of Leadership: Theory and Practice</strong>, a new chapter on Followership examines the central role followers play in the leadership process and unpacks the characteristics of both effective and ineffective followers. The new edition also includes a new Ethical Leadership Style Questionnaire and new coverage on the dark side of leadership and destructive leadership. <br /><br /><br /><br />Adopted at more than 1600 institutions in 89 countries and translated into 13 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and special emphasis on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent structure for each chapter, allowing students to easily compare and contrast the various theories. Case studies and questionnaires provide students with practical examples and opportunities to deepen their personal understanding of their own leadership. <br /><br /><div> </div><br /></p>
Guadalcanal Diary
by Richard Tregaskis

Language

English

Pages

272

Publication Date

November 15, 2016

Product Description
Customer Reviews
<DIV><B>#1<I> New York Times </I>Bestseller: A “superb” eyewitness account of one of the bloodiest and most pivotal battles of World War II (Mark Bowden, author of <I>Black Hawk Down</I>).</B><BR /><BR /> On August 7, 1942, eleven thousand US Marines landed on Tulagi and Guadalcanal Islands in the South Pacific. It was the first major Allied offensive against Japanese forces; the first time in history that a combined air, land, and sea assault had ever been attempted; and, after six months of vicious fighting, a crushing defeat for the Empire of Japan and a major turning point in the Pacific War.<BR />  <BR /> Volunteer combat correspondent Richard Tregaskis was one of only two journalists on hand to witness the invasion of Guadalcanal. He risked life and limb to give American readers a soldier’s experience of the war in the Pacific, from the suffocating heat and humidity to the unique terror of fighting in tall, razor-sharp grass and in crocodile-infested jungle streams against a concealed enemy. In understated yet graceful prose, Tregaskis details the first two months of the campaign and describes the courage and camaraderie of young marines who prepared for battle knowing that one in four of them wouldn’t make it home.<BR />  <BR /> An instant bestseller when it was first published in 1943 and the basis for a popular film of the same name, <I>Guadalcanal Diary </I>set the standard for World War II reportage. Hailed by the <I>New York Times </I>as “one of the literary events of its time,” it is a masterpiece of war journalism whose influence can be found in classic works such as John Hersey’s <I>Hiroshima</I>, Michael Herr’s <I>Dispatches</I>, and Dexter Filkins’s <I>The Forever War</I>.<BR />  <BR /><I>This ebook features an illustrated biography of Richard Tregaskis including rare images from the American Heritage Center at the University of Wyoming.</I></DIV>
On Writing: A Memoir Of The Craft
by Stephen King

Language

English

Pages

320

Publication Date

October 03, 2000

Product Description
Customer Reviews
Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.<BR><BR>“Long live the King” hailed <i>Entertainment Weekly</i> upon publication of Stephen King’s <i>On Writing</i>. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, <i>On Writing</i> will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.
Say What You Mean: A Mindful Approach to Nonviolent Communication
by Oren Jay Sofer

Language

English

Pages

298

Publication Date

December 11, 2018

Product Description
Customer Reviews
<b>Find your voice, speak your truth, listen deeply—a guide to more meaningful and mindful conversations.</b><br /><br />We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating. <br /><br /> The techniques in <i>Say What You Mean</i> will help you to:<br /> ·      Feel confident during conversation<br /> ·      Stay focused on what really matters in an interaction<br /> ·      Listen for the authentic concerns behind what others say<br /> ·      Reduce anxiety before and during difficult conversations<br /> ·      Find nourishment in day-to-day interactions
The Model Thinker: What You Need to Know to Make Data Work for Yo...
by Scott E. Page

Language

English

Pages

398

Publication Date

November 27, 2018

Product Description
Customer Reviews
<div><b>How anyone can become a data ninja</b><br /><br /> From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In <i>The Model Thinker</i>, social scientist Scott E. Page shows us the mathematical, statistical, and computational models--from linear regression to random walks and far beyond--that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. <i>The Model Thinker </i>provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.<br /><br /></div>
A Manual for Writers of Research Papers, Theses, and Dissertation...
by Kate L. Turabian

Language

English

Pages

464

Publication Date

April 27, 2018

Product Description
Customer Reviews
<div>When Kate L. Turabian first put her famous guidelines to paper, she could hardly have imagined the world in which today’s students would be conducting research. Yet while the ways in which we research and compose papers may have changed, the fundamentals remain the same: writers need to have a strong research question, construct an evidence-based argument, cite their sources, and structure their work in a logical way. <i>A Manual for Writers of Research Papers, Theses, and Dissertations</i>—also known as “Turabian”—remains one of the most popular books for writers because of its timeless focus on achieving these goals.<br /><br /><br /><br />This new edition filters decades of expertise into modern standards. While previous editions incorporated digital forms of research and writing, this edition goes even further to build information literacy, recognizing that most students will be doing their work largely or entirely online and on screens. Chapters include updated advice on finding, evaluating, and citing a wide range of digital sources and also recognize the evolving use of software for citation management, graphics, and paper format and submission. The ninth edition is fully aligned with the recently released <i>Chicago Manual of Style</i>, 17th edition, as well as with the latest edition of <i>The Craft of Research.</i><br /><br /><br /><br />Teachers and users of the previous editions will recognize the familiar three-part structure. Part 1 covers every step of the research and writing process, including drafting and revising. Part 2 offers a comprehensive guide to Chicago’s two methods of source citation: notes-bibliography and author-date. Part 3 gets into matters of editorial style and the correct way to present quotations and visual material. <i> A Manual for Writers</i> also covers an issue familiar to writers of all levels: how to conquer the fear of tackling a major writing project.<br /><br /><br /><br />Through eight decades and millions of copies, <i>A Manual for Writers</i> has helped generations shape their ideas into compelling research papers. This new edition will continue to be the gold standard for college and graduate students in virtually all academic disciplines.<br /><br /> </div>
They Say / I Say: The Moves That Matter in Academic Writing (Four...
by , Gerald Graff

Language

English

Pages

328

Publication Date

June 01, 2018

Product Description
Customer Reviews
<p><strong>The best-selling book that demystifies academic writing<br /></strong></p><br />This book identifies the key rhetorical moves in academic writing. It shows students how to frame their arguments as a response to what others have said and provides templates to help them start making the moves. The fourth edition features many NEW examples from academic writing, a NEW chapter on Entering Online Discussions, and a thoroughly updated chapter on Writing in the Social Sciences. Finally, two NEW readings provide current examples of the rhetorical moves in action.<br />

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