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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Language

English

Pages

318

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><b><i>NEW YORK TIMES </i>BESTSELLER<i><br /> USA TODAY </i>BESTSELLER</b><br /><br />Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br /></b><br />For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br /><br /> Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? <br /><br /> In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br /><br /> Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
The Radium Girls: The Dark Story of America's Shining Women
by Kate Moore

Language

English

Pages

399

Publication Date

April 18, 2017

Product Description
Customer Reviews
<p><strong>A<em> New York Times</em>, <em>USA Today, </em>and<em> Wall Street Journal</em> Bestseller!</strong></p><p>"<strong>the glowing ghosts of the radium girls haunt us still</strong>."—NPR Books </p><p><em>The incredible true story of the women who fought America's Undark danger</em></p><p>The Curies' newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. From body lotion to tonic water, the popular new element shines bright in the otherwise dark years of the First World War.</p><p>Meanwhile, hundreds of girls toil amidst the glowing dust of the radium-dial factories. The glittering chemical covers their bodies from head to toe; they light up the night like industrious fireflies. With such a coveted job, these "shining girls" are the luckiest alive — until they begin to fall mysteriously ill.</p><p>But the factories that once offered golden opportunities are now ignoring all claims of the gruesome side effects, and the women's cries of corruption. And as the fatal poison of the radium takes hold, the brave shining girls find themselves embroiled in one of the biggest scandals of America's early 20th century, and in a groundbreaking battle for workers' rights that will echo for centuries to come. </p><p>Written with a sparkling voice and breakneck pace, <em>The Radium Girls</em> fully illuminates the inspiring young women exposed to the "wonder" substance of radium, and their awe-inspiring strength in the face of almost impossible circumstances. Their courage and tenacity led to life-changing regulations, research into nuclear bombing, and ultimately saved hundreds of thousands of lives...</p>
Hidden Figures: The American Dream and the Untold Story of the Bl...
by Margot Lee Shetterly

Language

English

Pages

373

Publication Date

September 06, 2016

Product Description
Customer Reviews
<p><strong><em>The #1 New York Times bestseller</em></strong></p><p><em>The phenomenal true story of the black female mathematicians at NASA whose calculations helped fuel some of America’s greatest achievements in space. Soon to be a major motion picture starring </em><em>Taraji P. Henson, Octavia Spencer, Janelle Monae, Kirsten Dunst, and Kevin Costner. </em></p><p>Before John Glenn orbited the earth, or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as “human computers” used pencils, slide rules and adding machines to calculate the numbers that would launch rockets, and astronauts, into space. </p><p>Among these problem-solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation. Originally relegated to teaching math in the South’s segregated public schools, they were called into service during the labor shortages of World War II, when America’s aeronautics industry was in dire need of anyone who had the right stuff. Suddenly, these overlooked math whizzes had a shot at jobs worthy of their skills, and they answered Uncle Sam’s call, moving to Hampton, Virginia and the fascinating, high-energy world of the Langley Memorial Aeronautical Laboratory. </p><p>Even as Virginia’s Jim Crow laws required them to be segregated from their white counterparts, the women of Langley’s all-black “West Computing” group helped America achieve one of the things it desired most: a decisive victory over the Soviet Union in the Cold War, and complete domination of the heavens. </p><p>Starting in World War II and moving through to the Cold War, the Civil Rights Movement and the Space Race, <em>Hidden Figures</em> follows the interwoven accounts of Dorothy Vaughan, Mary Jackson, Katherine Johnson and Christine Darden, four African American women who participated in some of NASA’s greatest successes. It chronicles their careers over nearly three decades they faced challenges, forged alliances and used their intellect to change their own lives, and their country’s future.</p><p> </p>
Shaping the Fourth Industrial Revolution
by , Nicholas Davis

Language

English

Pages

287

Publication Date

January 15, 2018

Product Description
Customer Reviews
The Fourth Industrial Revolution is changing everything – from the way we relate to each other, to the way our economies work, to what it means to be human. We cannot let the brave new world that technology is creating simply emerge. We must shape the future we want to live in. <br /><br />World Economic Forum Founder and Executive Chairman Klaus Schwab's best-selling 2016 book, The Fourth Industrial Revolution, revealed the extent of change tearing through our world. We live at a momentous time in history, and we have to bear the responsibility to make sure our technologically-enriched future is one that is also safe, ethical, inclusive and sustainable. <br /><br />We can't just wait to find out what happens. Emerging technologies such as artificial intelligence, distributed ledger systems and cryptocurrencies, advanced materials and biotechnologies are permeating and starting to transform society. The actions we take today – and those we don't – will quickly become embedded in powerful technologies that surround us and will, very soon, become an integral part of us. How do we get ahead of this curve?<br /><br />Shaping the Fourth Industrial Revolution draws on contributions by more than 200 of the world's leading technological, economic and sociological experts to present a practical guide for citizens, business leaders, social influencers and policy-makers. It outlines the most important dynamics of today's technological revolution, highlights important stakeholders that are often overlooked in our discussion of the latest scientific breakthroughs, and explores 12 different technology areas key to the future of humanity. <br /><br />By connecting the dots across the most important technologies changing the world today, and exploring the practical steps that individuals, businesses and governments can take, this book aim to help everyone interested in technology to actively shape an inclusive and sustainable future.<br />
iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebell...
by Jean M. Twenge

Language

English

Pages

352

Publication Date

August 22, 2017

Product Description
Customer Reviews
A highly readable and entertaining first look at how today’s members of iGen—the children, teens, and young adults born in the mid-1990s and later—are vastly different from their Millennial predecessors, and from any other generation, from the renowned psychologist and author of <i>Generation Me</i>.<BR><BR>With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.<BR> <BR> But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to.<BR> <BR> As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Vall...
by Antonio Garcia Martinez

Language

English

Pages

533

Publication Date

June 28, 2016

Product Description
Customer Reviews
<p><strong>INSTANT <em>NEW YORK TIMES</em> BESTSELLER</strong><strong> </strong></p><p><strong>An NPR Best Book of the Year</strong></p><p><strong>“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”<br />— Andrew Ross Sorkin,</strong><strong> <em>New York Times</em><br /><br /></strong><strong>“Eye-popping.”<br />— <em>Vanity Fair</em></strong></p><p><em>Liar’s Poker</em> meets <em>The Social Network</em> in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.</p><p><em>The reality is, Silicon Valley capitalism is very simple:</em></p><p><em>Investors are people with more money than time.</em></p><p><em>Employees are people with more time than money.</em></p><p><em>Entrepreneurs are the seductive go-between.</em></p><p><em>Marketing is like sex: only losers pay for it. </em></p><p>Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.</p><p>After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.</p><p>Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. <em>Chaos Monkeys</em> lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?</p>
Apollo 8: The Thrilling Story of the First Mission to the Moon
by Jeffrey Kluger

Language

English

Pages

320

Publication Date

May 16, 2017

Product Description
Customer Reviews
<p><b>The untold story of the historic voyage to the moon that closed out one of our darkest years with a nearly unimaginable triumph</b></p><p>In August 1968, NASA made a bold decision: in just sixteen weeks, the United States would launch humankind’s first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy’s promise to put a man on the moon by the end of the decade seemed sure to be broken. But when Frank Borman, Jim Lovell and Bill Anders were summoned to a secret meeting and told of the dangerous mission, they instantly signed on.</p><p>Written with all the color and verve of the best narrative non-fiction, <i>Apollo 8 </i>takes us from Mission Control to the astronaut’s homes, from the test labs to the launch pad. The race to prepare an untested rocket for an unprecedented journey paves the way for the hair-raising trip to the moon. Then, on Christmas Eve, a nation that has suffered a horrendous year of assassinations and war is heartened by an inspiring message from the trio of astronauts in lunar orbit. And when the mission is over—after the first view of the far side of the moon, the first earth-rise, and the first re-entry through the earth’s atmosphere following a flight to deep space—the impossible dream of walking on the moon suddenly seems within reach. </p><p>The full story of Apollo 8 has never been told, and only Jeffrey Kluger—Jim Lovell’s co-author on their bestselling book about Apollo 13—can do it justice. Here is the tale of a mission that was both a calculated risk and a wild crapshoot, a stirring account of how three American heroes forever changed our view of the home planet.</p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick S...
by , Jamie Wheal

Language

English

Pages

309

Publication Date

February 21, 2017

Product Description
Customer Reviews
<p><strong>NATIONAL BESTSELLER </strong></p><p><strong>CNBC and Strategy + Business Best Business Book of 2017</strong></p><p><strong>“A mind-blowing tour along the path from sex and drugs to R&D.”</strong> - <strong><em>Financial Times </em></strong></p><p><p>It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. </p><p><em>New York Times</em> bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. </p><p>Today, this revolution is spreading to the mainstream, fueling a <em>trillion</em> dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.</p><p></p>
The Wright Brothers
by David McCullough

Language

English

Pages

337

Publication Date

May 05, 2015

Product Description
Customer Reviews
The #1 <i>New York Times</i> bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright.<BR><BR>On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But it would take the world some time to believe that the age of flight had begun, with the first powered machine carrying a pilot.<BR> <BR>Orville and Wilbur Wright were men of exceptional courage and determination, and of far-ranging intellectual interests and ceaseless curiosity. When they worked together, no problem seemed to be insurmountable. Wilbur was unquestionably a genius. Orville had such mechanical ingenuity as few had ever seen. That they had no more than a public high school education and little money never stopped them in their mission to take to the air. Nothing did, not even the self-evident reality that every time they took off, they risked being killed.<BR> <BR>In this “enjoyable, fast-paced tale” (<i>The Economist</i>), master historian David McCullough “shows as never before how two Ohio boys from a remarkable family taught the world to fly” (<i>The Washington Post) </i>and “captures the marvel of what the Wrights accomplished” (<i>The Wall Street Journal</i>). He draws on the extensive Wright family papers to profile not only the brothers but their sister, Katharine, without whom things might well have gone differently for them. Essential reading, this is “a story of timeless importance, told with uncommon empathy and fluency…about what might be the most astonishing feat mankind has ever accomplished…<i>The Wright Brothers</i> soars” (<i>The New York Times Book Review</i>).

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Kind Reader Monthly Drawing (March 2017)

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