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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Language

English

Pages

320

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><b><i>NEW YORK TIMES </i>BESTSELLER<i><br /> USA TODAY </i>BESTSELLER</b><br /><br />Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br /></b><br />For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br /><br /> Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? <br /><br /> In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br /><br /> Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Ev...
by , Zach Weinersmith

Language

English

Pages

364

Publication Date

October 17, 2017

Product Description
Customer Reviews
<b><b><b><b><b><b><b>The instant <i>New York Times </i>bestseller!</b></b></b></b></b></b><br /><br />From a top scientist and the creator of the hugely popular web comic <i>Saturday Morning Breakfast Cereal</i>, a hilariously illustrated investigation into future technologies -- from how to fling a ship into deep space on the cheap to 3D organ printing</b><br />  <br /> What will the world of tomorrow be like? How does progress happen? And why do we not have a lunar colony already? What is the hold-up?<br /><br /> In this smart and funny book, celebrated cartoonist Zach Weinersmith and noted researcher Dr. Kelly Weinersmith give us a snapshot of what's coming next -- from robot swarms to nuclear fusion powered-toasters. By weaving their own research, interviews with the scientists who are making these advances happen, and Zach's trademark comics, the Weinersmiths investigate why these technologies are needed, how they would work, and what is standing in their way.<br /><br /> New technologies are almost never the work of isolated geniuses with a neat idea. A given future technology may need any number of intermediate technologies to develop first, and many of these critical advances may appear to be irrelevant when they are first discovered. The journey to progress is full of strange detours and blind alleys that tell us so much about the human mind and the march of civilization. <br /><br /> To this end, <i>Soonish </i>investigates ten different emerging fields, from programmable matter to augmented reality, from space elevators to robotic construction, to show us the amazing world we will have, you know, soonish.
The Radium Girls: The Dark Story of America's Shining Women
by Kate Moore

Language

English

Pages

399

Publication Date

April 18, 2017

Product Description
Customer Reviews
<p><strong>A<em> New York Times</em>, <em>USA Today, </em><em> Wall Street Journal</em>, and Amazon Charts Bestseller!</strong></p><p>"<strong>the glowing ghosts of the radium girls haunt us still</strong>."—NPR Books </p><p><em>The incredible true story of the women who fought America’s Undark danger</em></p><p>The Curies’ newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. From body lotion to tonic water, the popular new element shines bright in the otherwise dark years of the First World War.</p><p>Meanwhile, hundreds of girls toil amidst the glowing dust of the radium-dial factories. The glittering chemical covers their bodies from head to toe; they light up the night like industrious fireflies. With such a coveted job, these “shining girls” are the luckiest alive — until they begin to fall mysteriously ill.</p><p>But the factories that once offered golden opportunities are now ignoring all claims of the gruesome side effects, and the women’s cries of corruption. And as the fatal poison of the radium takes hold, the brave shining girls find themselves embroiled in one of the biggest scandals of America’s early 20th century, and in a groundbreaking battle for workers’ rights that will echo for centuries to come. </p><p>Written with a sparkling voice and breakneck pace, <em>The Radium Girls</em> fully illuminates the inspiring young women exposed to the “wonder” substance of radium, and their awe-inspiring strength in the face of almost impossible circumstances. Their courage and tenacity led to life-changing regulations, research into nuclear bombing, and ultimately saved hundreds of thousands of lives...</p>
WTF?: What's the Future and Why It's Up to Us
by Tim O'Reilly

Language

English

Pages

453

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p>WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. </p><p>What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? </p><p>O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.</p><p>The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? <strong><em>Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!</em></strong></p><p> </p>
iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebell...
by Jean M. Twenge

Language

English

Pages

352

Publication Date

August 22, 2017

Product Description
Customer Reviews
A highly readable and entertaining first look at how today’s members of iGen—the children, teens, and young adults born in the mid-1990s and later—are vastly different from their Millennial predecessors, and from any other generation, from the renowned psychologist and author of <i>Generation Me</i>.<BR><BR>With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.<BR> <BR> But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to.<BR> <BR> As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Hidden Figures: The American Dream and the Untold Story of the Bl...
by Margot Lee Shetterly

Language

English

Pages

373

Publication Date

September 06, 2016

Product Description
Customer Reviews
<p><strong><em>The #1 New York Times bestseller</em></strong></p><p><em>The phenomenal true story of the black female mathematicians at NASA whose calculations helped fuel some of America’s greatest achievements in space. Soon to be a major motion picture starring </em><em>Taraji P. Henson, Octavia Spencer, Janelle Monae, Kirsten Dunst, and Kevin Costner. </em></p><p>Before John Glenn orbited the earth, or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as “human computers” used pencils, slide rules and adding machines to calculate the numbers that would launch rockets, and astronauts, into space. </p><p>Among these problem-solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation. Originally relegated to teaching math in the South’s segregated public schools, they were called into service during the labor shortages of World War II, when America’s aeronautics industry was in dire need of anyone who had the right stuff. Suddenly, these overlooked math whizzes had a shot at jobs worthy of their skills, and they answered Uncle Sam’s call, moving to Hampton, Virginia and the fascinating, high-energy world of the Langley Memorial Aeronautical Laboratory. </p><p>Even as Virginia’s Jim Crow laws required them to be segregated from their white counterparts, the women of Langley’s all-black “West Computing” group helped America achieve one of the things it desired most: a decisive victory over the Soviet Union in the Cold War, and complete domination of the heavens. </p><p>Starting in World War II and moving through to the Cold War, the Civil Rights Movement and the Space Race, <em>Hidden Figures</em> follows the interwoven accounts of Dorothy Vaughan, Mary Jackson, Katherine Johnson and Christine Darden, four African American women who participated in some of NASA’s greatest successes. It chronicles their careers over nearly three decades they faced challenges, forged alliances and used their intellect to change their own lives, and their country’s future.</p><p> </p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

361

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Troublemakers: Silicon Valley's Coming of Age
by Leslie Berlin

Language

English

Pages

513

Publication Date

November 07, 2017

Product Description
Customer Reviews
The richly told narrative of the Silicon Valley generation that launched five major high-tech industries in seven years, laying the foundation for today’s technology-driven world.<BR><BR>At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones,<i> Troublemakers </i>reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world. <BR> <BR>In <i>Troublemakers, </i>historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years and thirty-five miles, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.<BR> <BR>During these same years, the first ARPANET transmission came into a Stanford lab, the university began licensing faculty innovations to businesses, and the Silicon Valley tech community began mobilizing to develop the lobbying clout and influence that have become critical components of modern American politics. In other words, these were the years when one of the most powerful pillars of our modern innovation and political systems was first erected.<BR> <BR>Featured among well-known Silicon Valley innovators like Steve Jobs, Regis McKenna, Larry Ellison, and Don Valentine are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who kick-started the Arpanet and masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first wildly successful video game; Fawn Alvarez, who rose from an assembler on a factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.
A Man and His Watch: Iconic Watches and Stories from the Men Who ...
by Matt Hranek

Language

English

Pages

217

Publication Date

October 31, 2017

Product Description
Customer Reviews
<DIV>“I’ve paged through stacks of books on the history of watches. . . . But I hadn’t come across a book that actually moved me until I picked up <I>A Man and His Watch</I>. The volume is filled with heartfelt stories.”<BR /><I><B>—T: The New York Times Style Magazine</B></I><BR /><BR /> Paul Newman wore his Rolex Daytona every single day for 35 years until his death in 2008. The iconic timepiece, probably the single most sought-after watch in the world, is now in the possession of his daughter Clea, who wears it every day in his memory. Franklin Roosevelt wore an elegant gold Tiffany watch, gifted to him by a friend on his birthday, to the famous Yalta Conference where he shook the hands of Joseph Stalin and Winston Churchill. JFK’s Omega worn to his presidential inauguration, Ralph Lauren’s watch purchased from Andy Warhol’s personal collection, Sir Edmund Hillary’s Rolex worn during the first-ever summit of Mt. Everest . . . these and many more compose the stories of the world’s most coveted watches captured in <I>A Man and His Watch</I>. Matthew Hranek, a watch collector and NYC men’s style fixture, has traveled the world conducting firsthand interviews and diving into exclusive collections to gather the never-before-told stories of 76 watches, completed with stunning original photography of every single piece. Through these intimate accounts and Hranek’s storytelling, the watches become more than just timepieces and status symbols; they represent historical moments, pioneering achievements, heirlooms, family mementos, gifts of affection, and lifelong friendships.</DIV>
Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick S...
by , Jamie Wheal

Language

English

Pages

309

Publication Date

February 21, 2017

Product Description
Customer Reviews
<p><strong>NATIONAL BESTSELLER </strong></p><p><strong>CNBC and Strategy + Business Best Business Book of 2017</strong></p><p><strong>“A mind-blowing tour along the path from sex and drugs to R&D.”</strong> - <strong><em>Financial Times </em></strong></p><p><p>It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. </p><p><em>New York Times</em> bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. </p><p>Today, this revolution is spreading to the mainstream, fueling a <em>trillion</em> dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.</p><p></p>

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Kind Reader Monthly Drawing (March 2017)

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