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The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand

Price : $20 or less

Language

English

Pages

413

Publication Date

October 18, 2016

Product Description
Customer Reviews
<b>“My favorite book of the year.”<b>—Doug McMillon, CEO, Wal-Mart Stores</b></b><br /><br /> <b>Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.</b><br /><br /><b>NAMED ONE OF THE BEST BOOKS OF THE YEAR BY <i>BLOOMBERG</i></b><br /><br /> Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from <i>The</i> <i>New York Times</i> to <i>The Economist,</i> from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.<br /><br /> Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.<br /><br /> Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand<i> </i>teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, <i>The Content Trap</i> is an essential new playbook for navigating the turbulent waters in which we find ourselves.<br /><b><br />Praise for <i>The Content Trap<br /><br /></i></b>“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”<b>—Ariel Emanuel, co-CEO, WME | IMG</b><br /><b><i><br /></i></b>“<i>The Content Trap </i>is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”<b>—<i>The Wall Street Journal</i></b>
The Diversity Delusion: How Race and Gender Pandering Corrupt the...
by Heather Mac Donald

Price : $20 or less

Language

English

Pages

268

Publication Date

September 04, 2018

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Customer Reviews
<p><b>By the <i>New York Times </i>bestselling author: a provocative account of the attack on the humanities, the rise of intolerance, and the erosion of serious learning</b><br /><b></b><br />America is in crisis, from the university to the workplace. Toxic ideas first spread by higher education have undermined humanistic values, fueled intolerance, and widened divisions in our larger culture. Chaucer, Shakespeare and Milton? Oppressive. American history? Tyranny. Professors correcting grammar and spelling, or employers hiring by merit? Racist and sexist. Students emerge into the working world believing that human beings are defined by their skin color, gender, and sexual preference, and that oppression based on these characteristics is the American experience. Speech that challenges these campus orthodoxies is silenced with brute force.</p><p><i>The Diversity Delusion</i> argues that the root of this problem is the belief in America’s endemic racism and sexism, a belief that has engendered a metastasizing diversity bureaucracy in society and academia. Diversity commissars denounce meritocratic standards as discriminatory, enforce hiring quotas, and teach students and adults alike to think of themselves as perpetual victims. From #MeToo mania that blurs flirtations with criminal acts, to implicit bias and diversity compliance training that sees racism in every interaction, Heather Mac Donald argues that we are creating a nation of narrowed minds, primed for grievance, and that we are putting our competitive edge at risk. </p><p>But there is hope in the works of authors, composers, and artists who have long inspired the best in us. Compiling the author’s decades of research and writing on the subject, <i>The Diversity Delusion</i> calls for a return to the classical liberal pursuits of open-minded inquiry and expression, by which everyone can discover a common humanity.</p>
The Professor Is In: The Essential Guide To Turning Your Ph.D. In...
by Karen Kelsky

Price : $20 or less

Language

English

Pages

450

Publication Date

August 04, 2015

Product Description
Customer Reviews
<b>The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D.  into their ideal job</b><br />  <br /> Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration.<br />  <br /> Those who <i>do</i> make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success.  They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options.<br />  <br /> Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers.<br />  <br /> Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including:<br />  <br /> -When, where, and what to publish<br /> -Writing a foolproof grant application<br /> -Cultivating references and crafting the perfect CV<br /> -Acing the job talk and campus interview<br /> -Avoiding the adjunct trap<br /> -Making the leap to nonacademic work, when the time is right<br />  <br /> <i>The Professor Is In</i> addresses all of these issues, and many more.
The Years That Matter Most: How College Makes or Breaks Us
by Paul Tough

Price : $20 or less

Language

English

Pages

404

Publication Date

September 10, 2019

Product Description
Customer Reviews
<b>“Indelible and extraordinary.”—Tara Westover, author of <i>Educated: A Memoir</i>, <i>New York Times Book Review</i><br /> A <i>New York Times Book Review</i> Editors' Choice<br /><br /> The best-selling author of <i>How Children Succeed</i> returns with a powerful, mind-changing inquiry into higher education in the United States</b><br /><br /> Does college still work? Is the system designed just to protect the privileged and leave everyone else behind? Or can a college education today provide real opportunity to young Americans seeking to improve their station in life?<br /><br /><i>The Years That Matter Most</i> tells the stories of students trying to find their way, with hope, joy, and frustration, through the application process and into college. Drawing on new research, the book reveals how the landscape of higher education has shifted in recent decades and exposes the hidden truths of how the system works and whom it works for. And it introduces us to the people who really make higher education go: admissions directors trying to balance the class and balance the budget, College Board officials scrambling to defend the SAT in the face of mounting evidence that it favors the wealthy, researchers working to unlock the mysteries of the college-student brain, and educators trying to transform potential dropouts into successful graduates.<br /><br /> With insight, humor, and passion, Paul Tough takes readers on a journey from Ivy League seminar rooms to community college welding shops, from giant public flagship universities to tiny experimental storefront colleges. Whether you are facing your own decision about college or simply care about the American promise of social mobility, <i>The Years That Matter Most</i> will change the way you think—not just about higher education, but about the nation itself. <p><br />  </p>
Decolonizing Methodologies: Research and Indigenous Peoples
by Linda Tuhiwai Smith

Price : $20 or less

Language

English

Pages

242

Publication Date

October 10, 2013

Product Description
Customer Reviews
<p>'A landmark in the process of decolonizing imperial Western knowledge.' <br />Walter Mignolo, Duke University<br /></p><p>To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. </p><p>This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being.</p> <p>Now in its eagerly awaited second edition, this bestselling book has been substantially revised, with new case-studies and examples and important additions on new indigenous literature, the role of research in indigenous struggles for social justice, which brings this essential volume urgently up-to-date.</p>
Missoula: Rape and the Justice System in a College Town
by Jon Krakauer

Price : $20 or less

Language

English

Pages

376

Publication Date

April 21, 2015

Product Description
Customer Reviews
<p><b>From bestselling author Jon Krakauer, a stark, powerful, meticulously reported narrative about a series of sexual assaults at the University of Montana ­— stories that illuminate the human drama behind the national plague of campus rape</b><br /> <br />Missoula, Montana, is a typical college town, with a highly regarded state university, bucolic surroundings, a lively social scene, and an excellent football team <b>—</b> the Grizzlies <b>—</b> with a rabid fan base. <br /> <br />The Department of Justice investigated 350 sexual assaults reported to the Missoula police between January 2008 and May 2012. Few of these assaults were properly handled by either the university or local authorities. In this, Missoula is also typical. <br /> <br />A DOJ report released in December of 2014 estimates 110,000 women between the ages of eighteen and twenty-four are raped each year. Krakauer’s devastating narrative of what happened in Missoula makes clear why rape is so prevalent on American campuses, and why rape victims are so reluctant to report assault. <br /> <br />Acquaintance rape is a crime like no other. Unlike burglary or embezzlement or any other felony, the victim often comes under more suspicion than the alleged perpetrator. This is especially true if the victim is sexually active; if she had been drinking prior to the assault — and if the man she accuses plays on a popular sports team. The vanishingly small but highly publicized incidents of false accusations are often used to dismiss her claims in the press. If the case goes to trial, the woman’s entire personal life becomes fair game for defense attorneys. <br /> <br />This brutal reality goes a long way towards explaining why acquaintance rape is the most underreported crime in America. In addition to physical trauma, its victims often suffer devastating psychological damage that leads to feelings of shame, emotional paralysis and stigmatization. PTSD rates for rape victims are estimated to be 50%, higher than soldiers returning from war.<br /> <br />In <i>Missoula</i>, Krakauer chronicles the searing experiences of several women in Missoula — the nights when they were raped; their fear and self-doubt in the aftermath; the way they were treated by the police, prosecutors, defense attorneys; the public vilification and private anguish; their bravery in pushing forward and what it cost them.<br /> <br />Some of them went to the police. Some declined to go to the police, or to press charges, but sought redress from the university, which has its own, non-criminal judicial process when a student is accused of rape. In two cases the police agreed to press charges and the district attorney agreed to prosecute. One case led to a conviction; one to an acquittal. Those women courageous enough to press charges or to speak publicly about their experiences were attacked in the media, on Grizzly football fan sites, and/or to their faces. The university expelled three of the accused rapists, but one was reinstated by state officials in a secret proceeding. One district attorney testified for an alleged rapist at his university hearing. She later left the prosecutor’s office and successfully defended the Grizzlies’ star quarterback in his rape trial. The horror of being raped, in each woman’s case, was magnified by the mechanics of the justice system and the reaction of the community.<br /> <br />Krakauer’s dispassionate, carefully documented account of what these women endured cuts through the abstract ideological debate about campus rape. College-age women are not raped because they are promiscuous, or drunk, or send mixed signals, or feel guilty about casual sex, or seek attention. They are the victims of a terrible crime and deserving of compassion from society and fairness from a justice system that is clearly broken. </p>
Small Teaching: Everyday Lessons from the Science of Learning
by James M. Lang

Price : $20 or less

Language

English

Pages

249

Publication Date

February 16, 2016

Product Description
Customer Reviews
<b>Employ cognitive theory in the classroom every day</b> <p>Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In <i>Small Teaching,</i> James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference—many of which can be put into practice in a single class period. These strategies are designed to bridge the chasm between primary research and the classroom environment in a way that can be implemented by any faculty in any discipline, and even integrated into pre-existing teaching techniques. Learn, for example: </p><ul> <li>How does one become good at retrieving knowledge from memory?</li> <li>How does making predictions now help us learn in the future?</li> <li>How do instructors instill fixed or growth mindsets in their students?</li> </ul> <p>Each chapter introduces a basic concept in cognitive theory, explains when and how it should be employed, and provides firm examples of how the intervention has been or could be used in a variety of disciplines. Small teaching techniques include brief classroom or online learning activities, one-time interventions, and small modifications in course design or communication with students.</p>
The Ultimate Scholarship Book 2020: Billions of Dollars in Schola...
by , Kelly Tanabe

Price : $20 or less

Language

English

Pages

2840

Publication Date

September 17, 2019

Product Description
Customer Reviews
Information on 1.5 million scholarships, grants, and prizes is easily accessible in this revised directory with more than 300 new listings that feature awards indexed by career goal, major, academics, public service, talent, athletics, religion, ethnicity, and more. Each entry contains all the necessary information for students and parents to complete the application process, including eligibility requirements, how to obtain an application, how to get more information about each award, sponsor website listings, award amounts, and key deadlines. With scholarships for high school, college, graduate, and adult students, this guide also includes tips on how to conduct the most effective search, how to write a winning application, and how to avoid scams.<br />
Teach Yourself How to Learn: Strategies You Can Use to Ace Any Co...
by Saundra Yancy McGuire

Price : $20 or less

Language

English

Pages

179

Publication Date

January 31, 2018

Product Description
Customer Reviews
Following up on her acclaimed <i>Teach Students How to Learn</i>, that describes teaching strategies to facilitate dramatic improvements in student learning and success, Saundra McGuire here presents these “secrets” direct to students. <br /><br />Her message is that “Any student can use simple, straightforward strategies to start making A’s in their courses and enjoy a lifetime of deep, effective learning.”<br /><br />Beginning with explaining how expectations about learning, and the study efforts required, differ between college and secondary school, the author introduces her readers, through the concept of metacognition, to the importance and powerful consequences of understanding themselves as learners. This framework and the recommended strategies that support it are useful for anyone moving on to a more advanced stage of education, so this book also has an intended audience of students preparing to go to high school, graduate school, or professional school.<br /><br />In a conversational tone, and liberally illustrated by anecdotes of past students, the author combines introducing readers to concepts like Bloom’s Taxonomy (to illuminate the difference between studying and learning), fixed and growth mindsets, as well as to what brain science has to tell us about rest, nutrition and exercise, together with such highly specific learning strategies as how to read a textbook, manage their time and take tests.<br /><br />With engaging exercises and thought-provoking reflections, this book is an ideal motivational and practical text for study skills and first year experience courses.
The 2-Hour Job Search: Using Technology to Get the Right Job Fast...
by Steve Dalton

Price : $20 or less

Language

English

Pages

242

Publication Date

March 06, 2012

Product Description
Customer Reviews
<b>A job-search manual that gives career seekers a systematic, <b>tech-savvy formula to efficiently and effectively target potential <b>employers and secure the essential first interview.</b></b></b><br /><br /><i>The 2-Hour Job Search</i> shows job-seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Dalton explains how to wade through the Internet’s sea of information and create a job-search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview—with only two hours of effort. Avoiding vague tips like “leverage your contacts,” Dalton tells job-hunters exactly what to do and how to do it. This empowering book focuses on the critical middle phase of the job search and helps readers bring organization to what is all too often an ineffectual and frustrating process.

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