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The Fifth Risk
by Michael Lewis

Language

English

Pages

221

Publication Date

October 02, 2018

Product Description
Customer Reviews
<p><strong><em>New York Times</em> Bestseller<br /><br /><br /><br />What are the consequences if the people given control over our government have no idea how it works?</strong></p><br /><p>"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Energy. "And then there was radio silence." Across all departments, similar stories were playing out: Trump appointees were few and far between; those that did show up were shockingly uninformed about the functions of their new workplace. Some even threw away the briefing books that had been prepared for them.</p><br /><p>Michael Lewis’s brilliant narrative takes us into the engine rooms of a government under attack by its own leaders. In Agriculture the funding of vital programs like food stamps and school lunches is being slashed. The Commerce Department may not have enough staff to conduct the 2020 Census properly. Over at Energy, where international nuclear risk is managed, it’s not clear there will be enough inspectors to track and locate black market uranium before terrorists do.</p><br /><p>Willful ignorance plays a role in these looming disasters. If your ambition is to maximize short-term gains without regard to the long-term cost, you are better off not knowing those costs. If you want to preserve your personal immunity to the hard problems, it’s better never to really understand those problems. There is upside to ignorance, and downside to knowledge. Knowledge makes life messier. It makes it a bit more difficult for a person who wishes to shrink the world to a worldview.</p><br /><p>If there are dangerous fools in this book, there are also heroes, unsung, of course. They are the linchpins of the system—those public servants whose knowledge, dedication, and proactivity keep the machinery running. Michael Lewis finds them, and he asks them what keeps them up at night.</p>
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break ...
by James Clear

Language

English

Pages

319

Publication Date

October 16, 2018

Product Description
Customer Reviews
<b><b>The instant </b><b><i>New York Times</i></b><b> bestseller</b><br /><br /><b><i>Tiny Changes, Remarkable Results</i></b></b><br /><br />No matter your goals, <i>Atomic Habits</i> offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.<br /><br />If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.<br /><br />Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.<br /><br />Learn how to:<br />  <b>*</b>  make time for new habits (even when life gets crazy);<br />  <b>*</b>  overcome a lack of motivation and willpower;<br />  <b>*</b>  design your environment to make success easier;<br />  <b>*</b>  get back on track when you fall off course;<br />...and much more.<br /><br /><i>Atomic Habits</i> will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Bad Blood: Secrets and Lies in a Silicon Valley Startup
by John Carreyrou

Language

English

Pages

320

Publication Date

May 21, 2018

Product Description
Customer Reviews
<b>A National Bestseller<br /><br />"Chilling…Reads like a West Coast version of <i>All the President’s Men.</i>"<i> —The New York Times Book Review</i><br /><br />The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.</b><br /><br />In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.<br /><br />A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.<br /> <i> </i>
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
by Brené Brown

Language

English

Pages

293

Publication Date

October 09, 2018

Product Description
Customer Reviews
<b>#1 <i>NEW YORK TIMES </i>BESTSELLER </b>•<b> Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.</b><br /><br /> Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.<br /><br /> When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.<br /><br /> But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can <i>we</i> do better? Empathy, connection, and courage, to start.<br /><br /> Four-time #1 <i>New York Times</i> bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: <br /><br /> <b>How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? </b><br /><br /> In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS<i> </i>style that millions of readers have come to expect and love.<br /><br /> Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”<br /><br />Whether you’ve read <i>Daring Greatly </i>and<i> Rising Strong</i> or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Buying Customers 2.0: Acquire More Customers With Less Money
by Bradley Sugars

Language

English

Pages

232

Publication Date

October 01, 2018

Product Description
Customer Reviews
<p style="text-decoration-style: initial; text-decoration- "><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it," Sugars said. "They say, 'I'm on the radio, I have an ad in the paper,' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company and their life."</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">From building a target market to incentivizing referrals to profit margins and everything in between, "Buying Customers" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built," </span> </p>
Leadership: In Turbulent Times
by Doris Kearns Goodwin

Language

English

Pages

497

Publication Date

September 18, 2018

Product Description
Customer Reviews
<b><i>NEW YORK TIMES</i> BESTSELLER</b><BR> <BR><b>“After five decades of magisterial output, Doris Kearns Goodwin leads the league of presidential historians. Insight is her imprint.”—<i>USA TODAY</i></b><BR> <BR><b>“A book like <i>Leadership</i> should help us raise our expectations of our national leaders, our country and ourselves.”—<i>The Washington Post</i></b><BR> <BR><b>“We can only hope that a few of Goodwin’s many readers will find in her subjects’ examples a margin of inspiration and a resolve to steer the country to a better place.”—<i>The New York Times Book Review</i></b><BR> <BR><b>In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration of the early development, growth, and exercise of leadership.</b><BR><BR>Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the leader make the times or do the times make the leader?<BR> <BR> In <i>Leadership</i>, Goodwin draws upon the four presidents she has studied most closely—Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights)—to show how they recognized leadership qualities within themselves and were recognized as leaders by others. By looking back to their first entries into public life, we encounter them at a time when their paths were filled with confusion, fear, and hope.<BR> <BR> <i>Leadership </i>tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times.<BR> <BR> No common pattern describes the trajectory of leadership. Although set apart in background, abilities, and temperament, these men shared a fierce ambition and a deep-seated resilience that enabled them to surmount uncommon hardships. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others.<BR> <BR> This seminal work provides an accessible and essential road map for aspiring and established leaders in every field. In today’s polarized world, these stories of authentic leadership in times of apprehension and fracture take on a singular urgency.
This Is Marketing: You Can't Be Seen Until You Learn to See
by Seth Godin

Language

English

Pages

288

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b><b>A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin</b></b><br /><br />Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from <i>Permission Marketing</i> to <i>Purple Cow</i> to <i>Tribes</i> to <i>The Dip</i>. <br /><br />Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.<br /><br /><i>This is Marketing</i> shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.<br /><br />No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:<br /><br />* How to build trust and permission with your target market.<br />* The art of positioning--deciding not only who it's for, but who it's not for.<br />* Why the best way to achieve your marketing goals is to help others become who they want to be.<br />* Why the old approaches to advertising and branding no longer work.  <br />* The surprising role of tension in any decision to buy (or not).<br />* How marketing is at its core about the stories we tell ourselves about our social status.<br /><br />You can do work that matters for people who care. This book shows you the way.
The Laws of Human Nature
by Robert Greene

Language

English

Pages

624

Publication Date

October 23, 2018

Product Description
Customer Reviews
<b>From the #1 <i>New York Times</i>-bestselling author of <i>The 48 Laws of Power</i> comes the definitive new book on decoding the behavior of the people around you that makes an excellent holiday gift</b><br /><br />Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.<br /><br />We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, <i>The Laws of Human Nature</i> offers brilliant tactics for success, self-improvement, and self-defense.
Extreme Ownership: How U.S. Navy SEALs Lead and Win
by , Leif Babin

Language

English

Pages

317

Publication Date

November 21, 2017

Product Description
Customer Reviews
<p><b>An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.</b></p><p>Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. </p><p>Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.</p><p>Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, <i>Extreme Ownership</i> shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.</p><p>A compelling narrative with powerful instruction and direct application, <i>Extreme Ownership</i> revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.</p>
Principles: Life and Work
by Ray Dalio

Language

English

Pages

593

Publication Date

September 19, 2017

Product Description
Customer Reviews
<b>#1 <i>New York Times </i>Bestseller</b><BR> <BR><b>“Significant...The book is both instructive and surprisingly moving.” —<i>The New York Times</i></b><BR> <BR> <b>Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.</b><BR><BR>In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to <i>Fortune</i> magazine. Dalio himself has been named to <i>Time </i>magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.<BR> <BR> In <i>Principles, </i>Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, <i>Principles</i> also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.<BR> <BR>Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (<i>CIO </i>magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

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