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Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight

Language

English

Pages

401

Publication Date

April 26, 2016

Product Description
Customer Reviews
<b><i>NEW YORK TIMES</i> BESTSELLER</b><BR> <BR>In this instant<i> </i>and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (<i>Booklist</i>, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.<BR><BR>Bill Gates named <i>Shoe Dog</i> one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”<BR> <BR>Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.<BR> <BR>But Knight, the man behind the swoosh, has always been a mystery. In <i>Shoe Dog</i>, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.<BR> <BR>Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Good to Go: What the Athlete in All of Us Can Learn from the Stra...
by Christie Aschwanden

Language

English

Pages

305

Publication Date

February 05, 2019

Product Description
Customer Reviews
<p><strong>An eye-opening exploration of how the human body can best recover and adapt to sports and fitness training.</strong></p><br /><p>In recent years <em>recovery</em> has become a sports and fitness buzzword. Anyone who works out or competes at any level is bombarded with the latest recovery products and services: from drinks and shakes to compression sleeves, foam rollers, electrical muscle stimulators, and sleep trackers.</p><br /><p>In <em>Good to Go</em>, acclaimed <em>FiveThirtyEight</em> science writer Christie Aschwanden takes readers on an entertaining and enlightening tour through this strange world. She investigates whether drinking Gatorade or beer after training helps or hinders performance; she examines the latest trends among athletes, from NFL star Tom Brady’s infrared pajamas to gymnast Simone Biles’ pneumatic compression boots to swimmer Michael Phelps’s “cupping” ritual; and she tests some of the most controversial methods herself, including cryochambers, float tanks, and infrared saunas.</p><br /><p>At a time when the latest recovery products and services promise so much, <em>Good to Go</em> seeks answers to the fundamental question: Do any of them actually help the body recover and achieve peak performance?</p>
Bigger Leaner Stronger: The Simple Science of Building the Ultima...
by Michael Matthews

Language

English

Pages

362

Publication Date

January 05, 2014

Product Description
Customer Reviews
<h2><b>MICHAEL MATTHEWS' <u>#1 BESTSELLING</u> NATURAL BODYBUILDING BOOK WITH OVER <u>400,000</u> COPIES SOLD.</b></h2><br /><b>If you want to build muscle, lose fat, and look great as quickly as possible <u>without</u> steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements ... <u>regardless of your age</u> ... then you want to read this book.</b><br /><br /><h2><b>Building muscle and burning fat isn't as complicated as the fitness industry wants you to believe. This book is <u>the shortcut.</u></b></h2><br /><li><b>You don't need to:</b> spend hundreds of dollars per month on the <u>worthless supplements</u> that steroid-fueled bodybuilders “swear by.”</li><br /><li><b>You don't need to:</b> constantly change up your weightlifting exercises to build muscle mass. Muscle building is <u>much simpler</u> than that.</li><br /><li><b>You don't need to:</b> spend a couple of hours every day doing tons of weight training sets, supersets, drop sets, etc. In fact, this is a great way to get <u>nowhere.</u></li><br /><li><b>You don't need to:</b> grind out hours of boring cardio to shed <u>ugly belly fat</u> and get a six-pack. You don’t HAVE to do any cardio, actually.</li><br /><li><b>You don't need to:</b> obsess over "clean eating" and avoid "unhealthy" foods to get ripped. <u>Flexible dieting</u> is the real “secret” of effective bodybuilding nutrition.</li><br />Those are just a few of the <u>harmful lies and myths</u> that keep guys from ever achieving the lean, muscular, strong, and healthy bodies they <u>truly desire.</u><br /><br />And in this book you re going to learn something most guys will <u>never know</u> ...<br /><br /><h2><b>The exact methods of diet and training that make putting on <u>10 to 15 pounds</u> of quality lean mass a breeze...and it only takes a <u>few months.</u></b></h2><br />Here are just a few of the things you're going to discover in this book:<br />​<br /><li>The <u>7 biggest</u> muscle building myths and mistakes that keep guys small, weak, and frustrated.</li><br /><li>How to build muscle, lose fat, and get healthy <u>eating foods you love</u> and never feeling starved, deprived, or like you're "on a diet."</li><br /><li>An all-in-one training system that delivers <u>MAXIMUM results for your efforts</u>, helping you build a big, full chest, a wide, tapered back, thick, powerful legs, and bulging arms...spending no more than <u>3 to 6 hours</u> in the gym every week...doing workouts that <u>energize you, not wipe you out.</u></li><br /><li>A no-BS guide to supplements that will teach you what works and what doesn't, and save you <u>hundreds if not THOUSANDS</u> of dollars each year.</li><br /><li>How to master the "inner game of fitness" and develop the <u>self-discipline and willpower</u> it takes to build the body of your dreams (and actually enjoy the process!).</li><br /><li>The 3 simple laws of muscle growth that, when applied, literally <u>force your body</u> to grow bigger and stronger.</li><br /><li>How to get shredded while still indulging in the "cheat foods" that you love every week like <u>pasta, pizza, and ice cream.</u></li><br /><li>And a whole lot more!</li><br /><h2><b>Imagine...just 12 weeks from now...being <u>constantly complimented</u> on how great you look and asked how the heck you’re doing it...</b></h2><br />Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day...<br /><br /><b>The bottom line is you <u>CAN</u> achieve that "Hollywood hunk" body <u>without</u> having your life revolve around it.</b><br /><br /><h2><b>SPECIAL BONUS FOR READERS!</b></h2><br />With this fitness book you'll also get a <u>FREE 98-page bonus report</u> with a year of Bigger Leaner Stronger bodybuilding workouts as well as the author's personal product and supplement recommendations and more!<br /><br /><h2>Scroll up, click the "Buy" button now, and begin your journey to a bigger, leaner, and stronger you!</h2>
Endure: Mind, Body, and the Curiously Elastic Limits of Human Per...
by Alex Hutchinson

Language

English

Pages

321

Publication Date

February 06, 2018

Product Description
Customer Reviews
<p></p><p><strong>THE <em>NEW YORK TIMES</em> BESTSELLER • </strong><strong>Foreword by Malcolm Gladwell</strong></p><p><strong>"Reveals how we can all surpass our perceived physical limits." — Adam Grant</strong></p><p><em>Limits are an illusion: a revolutionary account of the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all. </em></p><p>The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think we’re capable of?</p><p>Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell—who contributes the book’s foreword—award-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter as set as much by your brain as by your body. This means the mind is the new frontier of endurance—and that the horizons of performance are much more elastic than we once thought.</p><p>But, of course, it’s not “all in your head.” For each of the physical limits that Hutchinson explores—pain, muscle, oxygen, heat, thirst, fuel—he carefully disentangles the delicate interplay of mind and body by telling the riveting stories of men and women who’ve pushed their own limits in extraordinary ways.</p><p>The longtime “Sweat Science” columnist for <em>Outside</em> and <em>Runner’s World</em>, Hutchinson, a former national-team long-distance runner and Cambridge-trained physicist, was one of only two reporters granted access to Nike’s top-secret training project to break the two-hour marathon barrier, an extreme quest he traces throughout the book. But the lessons he draws from shadowing elite athletes and from traveling to high-tech labs around the world are surprisingly universal. Endurance, Hutchinson writes, is “the struggle to continue against a mounting desire to stop”—and we’re always capable of pushing a little farther.</p>
The Hundred-Year Marathon: China's Secret Strategy to Replace Ame...
by Michael Pillsbury

Language

English

Pages

336

Publication Date

February 03, 2015

Product Description
Customer Reviews
<p><b>One of the U.S. government's leading China experts reveals the hidden strategy fueling that country's rise – and how Americans have been seduced into helping China overtake us as the world's leading superpower.</b></p><p>For more than forty years, the United States has played an indispensable role helping the Chinese government build a booming economy, develop its scientific and military capabilities, and take its place on the world stage, in the belief that China's rise will bring us cooperation, diplomacy, and free trade. But what if the "China Dream" is to replace us, just as America replaced the British Empire, without firing a shot?</p><p>Based on interviews with Chinese defectors and newly declassified, previously undisclosed national security documents, <i>The Hundred-Year Marathon</i> reveals China's secret strategy to supplant the United States as the world's dominant power, and to do so by 2049, the one-hundredth anniversary of the founding of the People's Republic. Michael Pillsbury, a fluent Mandarin speaker who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on his decades of contact with the "hawks" in China's military and intelligence agencies and translates their documents, speeches, and books to show how the teachings of traditional Chinese statecraft underpin their actions. He offers an inside look at how the Chinese really view America and its leaders – as barbarians who will be the architects of their own demise.<br />Pillsbury also explains how the U.S. government has helped – sometimes unwittingly and sometimes deliberately – to make this "China Dream" come true, and he calls for the United States to implement a new, more competitive strategy toward China as it really is, and not as we might wish it to be. <i>The Hundred-Year Marathon</i> is a wake-up call as we face the greatest national security challenge of the twenty-first century.</p>
Starting Strength
by Mark Rippetoe

Language

English

Pages

347

Publication Date

November 07, 2013

Product Description
Customer Reviews
Starting Strength has been called the best and most useful of fitness books. The second edition, Starting Strength: Basic Barbell Training, has sold over 80,000 copies in a competitive global market for fitness education. Along with Practical Programming for Strength Training 2nd Edition, they form a simple, logical, and practical approach to strength training. Now, after four more years of testing and adjustment with thousands of athletes in seminars all over the country, this third edition expands and improves on the previous teaching methods and biomechanical analysis. No other book on barbell training ever written provides the detailed instruction on every aspect of the basic barbell exercises found in SS:BBT3. And while the methods for implementing barbell training detailed in the book are primarily aimed at young athletes, they have been successfully applied to everyone: young and old, male and female, fit and flabby, sick and healthy, weak and already strong. Many people all over the world have used the simple biological principle of stress/recovery/adaptation on which this method is based to improve their performance, their appearance, and their quality of life. SS:BBT3 is your complete guide to developing strength -- the foundation of athletic performance and the key to long-term health.<br /><br />-- Why barbells are the most effective tools for strength training.<br />-- The mechanical basis of barbell training, concisely and logically explained.<br />-- All new photographs and improved illustrations of all the lifts, and the biomechanics behind them.<br />-- Complete, easy-to-follow instructions for performing the basic barbell exercises: the squat, press, deadlift, bench press, power clean, and the power snatch.<br />-- Revised instruction methods for all six lifts, proven effective in four years of seminar, military, and group instruction.<br />-- How the human body adapts to stress through recovery, and why this is the foundation of the development of strength and lifetime health.<br />-- How to program the basic exercises into the most effective program for long-term progress.<br />-- Completely indexed.<br />-- The most productive method in existence for anyone beginning a strength training program.
Thinner Leaner Stronger: The Simple Science of Building the Ultim...
by Michael Matthews

Language

English

Pages

352

Publication Date

January 06, 2014

Product Description
Customer Reviews
<h2><b>MICHAEL MATTHEWS' <u>#1 BESTSELLING</u> WOMEN'S FITNESS BOOK WITH OVER <u>250,000</u> COPIES SOLD.</b></h2><br /><b>If you want to be toned, lean, and strong as quickly as possible <u>without</u> crash dieting, “good genetics,” or wasting ridiculous amounts of time in the gym and money on pills and powders...<u>regardless of your age</u>... then you want to read this book.</b><br /><br /><h2><b>Building lean muscle and burning fat isn't as complicated as the fitness industry wants you to believe. This book is <u>the shortcut.</u></b></h2><br /><li><b>You don't need to:</b> starve yourself with very-low-calorie diets to lose stubborn hip, belly, and thigh fat and <u>keep it off.</u></li><br /><li><b>You don't need to:</b> constantly change up your weightlifting exercises to have muscle definition. Getting toned is <u>much simpler</u> than that.</li><br /><li><b>You don't need to:</b> spend hundreds of dollars per month on <u>worthless</u> workout supplements, "cleanses," or fat loss pills.</li><br /><li><b>You don't need to:</b> grind out hours of boring cardio to shed ugly belly fat and <u>get a lean core.</u> You don’t HAVE to do any cardio, actually.</li><br /><li><b>You don't need to:</b> obsess over "clean eating" and avoid "unhealthy" foods to get fit. <u>Flexible dieting</u> is the real “secret” of effective fitness nutrition.</li><br />Those are just a few of the <u>harmful lies and myths</u> that keep women from ever achieving the lean, toned, strong, and healthy bodies they <u>truly desire.</u><br /><br />And in this book you re going to learn something most women will <u>never know...</u><br /><br /><h2><b>The exact formula of exercise and eating that makes losing 10 to 15 pounds of fat while building lean, sexy muscle a breeze…and it only takes <u>8 – 12 weeks.</u></b></h2><br />Here are just a few of the things you're going to learn in this book:<br /><br /><li>The <u>5 biggest</u> fat loss myths & mistakes that keep women overweight, frustrated, and confused.​</li><br /><li>How to build lean muscle, lose fat, and get healthy <u>without ever</u> feeling starved, deprived, or like you’re “on a diet.”</li><br /><li>An all-in-one training system that delivers <u>MAXIMUM results for your efforts</u>, helping you get those lean, sexy curves in all the right places...spending no more than <u>3 to 6 hours</u> in the gym every week...doing workouts that <u>energize you, not wipe you out.</u></li><br /><li>A no-BS guide to supplements that will teach you what works and what doesn't, and save you <u>hundreds if not THOUSANDS</u> of dollars each year.</li><br /><li>How to master the "inner game of fitness" and develop the <u>self-discipline and willpower</u> it takes to build the body of your dreams (and actually enjoy the process!).</li><br /><li>The 3 simple laws of muscle growth that, when applied, literally <u>force your body</u> to get stronger and more sculpted.</li><br /><li>How to get abs while still indulging in the "cheat foods" that you love every week like <u>pasta, pizza, and ice cream.</u></li><br /><li>And a whole lot more!</li><br /><h2><b>Imagine...just 12 weeks from now...being <u>constantly complimented</u> on how great you look and asked how the heck you’re doing it...</b></h2><br />Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day...<br /><br /><b>The bottom line is you <u>CAN</u> achieve that "Hollywood babe" body <u>without</u> having your life revolve around it.<br /><br /><h2><b>SPECIAL BONUS FOR READERS!</b></h2><br />With this fitness book you'll also get a <u>FREE 98-page bonus report</u> with a year of worth of Thinner Leaner Stronger bodybuilding workouts as well as Mike’s personal product and supplement recommendations and more!<br />​<br /><h2>Scroll up, click the "Buy" button now, and begin your journey to a thinner, leaner, and stronger you!</h2></b>
Chair Yoga: Sit, Stretch, and Strengthen Your Way to a Happier, H...
by Kristin McGee

Language

English

Pages

289

Publication Date

January 17, 2017

Product Description
Customer Reviews
<p>From celebrity yoga instructor Kristin McGee comes this fun, accessible guide to 100 yoga poses and exercises that can be done in your chair and take just minutes a day. </p><p>For the majority of Americans living a sedentary lifestyle (from the card-carrying couch potatoes to the 86% of American workers who sit all day at their job) comes a comprehensive guide to the most accessible form of yoga…<br /><br />Chair yoga! <br /><br />- Desk-bound? <em>You can do chair yoga!</em><br />- Have limited range of motion? <em>You can do chair yoga!</em><br />- Never done yoga before? <em>You can do chair yoga!</em><br />- Don’t own a pair of stretchy pants? <em>You can do chair yoga!</em><br />- Own plenty of athleisure or loungewear, but haven’t moved much in weeks/months/years? <em>You can do chair yoga!</em><br /><br />Chair yoga is exactly what it sounds like: exercises you can do sitting down. In <em>Chair Yoga</em>, celebrity yoga instructor Kristin McGee takes you through 100 yoga poses and exercises that are easy enough for all levels and will help readers stay active, alert, and healthy. Divided into chapters organized by body part (say goodbye to back pain and hello to better posture), each exercise includes step-by-step instructions and easy-to-follow photos. Plus, bonus chapters on 5-, 10-, and 15-minute routines help readers put it all together and find the time to perform these exercises. <br /><br />Now with <em>Chair Yoga</em>, anyone can benefit from just a few moves a day—and garner the remarkable physical and mental health rewards.</p><p><strong>“Kristin’s classes strike a perfect balance of effort and letting go, seriousness and lightheartedness, movement and stillness. She is among the best teachers in the city and I consider myself lucky to be among her students.”—Ellie Krieger</strong><br /><br /><br /></p>
Mini Habits: Smaller Habits, Bigger Results
by Stephen Guise

Language

English

Pages

128

Publication Date

December 22, 2013

Product Description
Customer Reviews
<b>***A Worldwide Bestseller in 17 Languages!***</b><br /> <div>                 <div><b>Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too</b></div><div></div><br /><div>When I decided to start exercising consistently 10 years ago, this is what <i>actually</i> happened:</div><div><ul><li>I tried "getting motivated." It worked sometimes. </li><li>I tried setting audacious big goals. I almost always failed them.</li><li>I tried to make changes last. They didn't.</li></ul></div><div></div><br /><div>Like most people who try to change and fail, I assumed that <i>I</i> was the problem. </div><div></div><br /><div>Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). <i>I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. </i><br /><br />I was right.</div><div></div><br /><div><b>Is There A Scientific Explanation For This? </b></div><div>As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout <i>Mini Habits--</i>we've been doing it all wrong. </div><br /><div></div><div>You <i>can</i> succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. They don't work because they all require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change.</div><br /><b>What's A Mini Habit?</b><br />A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you!<div><br /><b>Aim For The First Step</b><br />They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you'll won't shoot because it's too far away. But when you aim for the step in front of you, you might just keep going and reach the moon.<br /><br /><b>I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words.</b> It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The <i>Mini Habits</i> system works because it's how our brains are designed to change.</div><div></div><br /><div>I relished the opportunity to share this life-changing strategy with the world. I loved writing <i>Mini Habits.</i> You'll see my passion in the content as well as the overall quality and presentation of the book. <br /><br /><b>Note:</b> This book isn't for eliminating bad habits (though some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits. Some categories include: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc.</div></div><div>            </div>
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible ...
by Timothy Ferriss

Language

English

Pages

593

Publication Date

December 14, 2010

Product Description
Customer Reviews
<b>The <i>New York Times</i> bestselling author of <i>The 4-Hour Workweek</i> teaches you how to reach your peak physical potential with minimum effort. </b><br /><b><br /></b>Is it possible to:<br />• Reach your genetic potential in 6 months?<br />• Sleep 2 hours per day and perform better than on 8 hours?<br />• Lose more fat than a marathoner by bingeing?<br /><b> </b><br /><b>Indeed, and much more.</b> <br /><br /><i>The 4-Hour Body</i> is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to black-market laboratories, from Silicon Valley to South Africa, Tim Ferriss, the #1 <i>New York Times</i> bestselling author of <i>The 4-Hour Workweek,</i> fixated on one life-changing question: <br /><b><br />For all things physical, what are the tiniest changes that produce the biggest results?<br /></b><br />Thousands of tests later, this book contains the answers for both men and women. From the gym to the bedroom, it’s all here, and it all works.<br /><br /><b>You will learn (in less than 30 minutes each):<br /></b><br />• How to lose those last 5-10 pounds (or 100+ pounds) with odd combinations of food and safe chemical cocktails<br />• How to prevent fat gain while bingeing (X-mas, holidays, weekends) <br />• How to increase fat-loss 300% with a few bags of ice <br />• How Tim gained 34 pounds of muscle in 28 days, without steroids, and in four hours of <i>total</i> gym time <br />• How to sleep 2 hours per day and feel fully rested <br />• How to produce 15-minute female orgasms <br />• How to triple testosterone and double sperm count<br />• How to go from running 5 kilometers to 50 kilometers in 12 weeks <br />• How to reverse “permanent” injuries <br />• How to add 150+ pounds to your lifts in 6 months <br />• How to pay for a beach vacation with one hospital visit<br />        <br />And that's just the tip of the iceberg. There are more than 50 topics covered, all with real-world experiments, many including more than 200 test subjects. You don't need better genetics or more discipline. You need immediate results that compel you to continue.<br /><br /><b>That’s exactly what <i>The 4-Hour Body</i> delivers.</b>

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