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Don't Make Me Think, Revisited: A Common Sense Approach to Web Us...
by Steve Krug

Language

English

Pages

210

Publication Date

December 23, 2013

Product Description
Customer Reviews
Since<i> Don’t Make Me Think </i>was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.<br /> <br />Now Steve returns with fresh perspective to reexamine the principles that made<i> Don’t Make Me Think</i> a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.<br /> <br />If you’ve read it before, you’ll rediscover what made <i>Don’t Make Me Think</i> so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.<br /> <br /> <br />“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”<br />–Jeffrey Zeldman, author of Designing with Web Standards <p style="margin: 0px;"> </p>
The Design of Everyday Things: Revised and Expanded Edition
by Donald A. Norman

Language

English

Pages

370

Publication Date

November 05, 2013

Product Description
Customer Reviews
<div><b>The ultimate guide to human-centered design </b></div><div><br /></div><div>Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.</div><div><i><br /></i></div><div><i>The Design of Everyday Things</i> shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.<br /><br /><i>The Design of Everyday Things</i> is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.<br /></div>
Escaping the Build Trap: How Effective Product Management Creates...
by Melissa Perri

Language

English

Pages

200

Publication Date

November 01, 2018

Product Description
Customer Reviews
<div><p>To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.</p><p>In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.</p><p>In five parts, this book explores:</p><ul><li>Why organizations ship features rather than cultivate the value those features represent</li><li>How to set up a product organization that scales</li><li>How product strategy connects a company’s vision and economic outcomes back to the product activities</li><li>How to identify and pursue the right opportunities for producing value through an iterative product framework</li><li>How to build a culture focused on successful outcomes over outputs</li></ul></div>
Product Roadmaps Relaunched: How to Set Direction while Embracing...
by , Michael Connors

Language

English

Pages

267

Publication Date

October 25, 2017

Product Description
Customer Reviews
<div><p>A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.</p><p>This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.</p><p>Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:</p><ul><li>Articulate an inspiring vision and goals for your product</li><li>Prioritize ruthlessly and scientifically</li><li>Protect against pursuing seemingly good ideas without evaluation and prioritization</li><li>Ensure alignment with stakeholders</li><li>Inspire loyalty and over­-delivery from your team</li><li>Get your sales team working <i>with</i> you instead of against you</li><li>Bring a user­ and buyer-­centric approach to planning and decision-making</li><li>Anticipate opportunities and stay ahead of the game</li><li>Publish a comprehensive roadmap without over­committing</li></ul></div>
Mapping Experiences: A Complete Guide to Creating Value through J...
by James Kalbach

Language

English

Pages

384

Publication Date

April 25, 2016

Product Description
Customer Reviews
<div><p>Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.</p><p>Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.</p><p><i>Mapping Experiences</i> is divided into three parts:</p><ul><li>Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy</li><li>Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments</li><li>See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models</li></ul></div>
Head First Design Patterns: A Brain-Friendly Guide
by , Kathy Sierra

Language

English

Pages

694

Publication Date

October 25, 2004

Product Description
Customer Reviews
<div><p><b>What’s so special about design patterns?</b></p><p>At any given moment, someone struggles with the same software design problems you have. And, chances are, someone else has already solved your problem. This edition of Head First Design Patterns—now updated for Java 8—shows you the tried-and-true, road-tested patterns used by developers to create functional, elegant, reusable, and flexible software. By the time you finish this book, you’ll be able to take advantage of the best design practices and experiences of those who have fought the beast of software design and triumphed.</p><p><b>What’s so special about this book?</b></p><p>We think your time is too valuable to spend struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Design Patterns uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.</p></div>
Lean UX: Designing Great Products with Agile Teams
by , Josh Seiden

Language

English

Pages

208

Publication Date

September 12, 2016

Product Description
Customer Reviews
<div><p>Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.</p><p>Inspired by Lean and Agile development theories, <i>Lean UX</i> lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. <em>Lean UX</em> shows you how to make this change—for the better.</p><ul><li>Frame a vision of the problem you’re solving and focus your team on the right outcomes</li><li>Bring the designers’ toolkit to the rest of your product team</li><li>Share your insights with your team much earlier in the process</li><li>Create Minimum Viable Products to determine which ideas are valid</li><li>Incorporate the voice of the customer throughout the project cycle</li><li>Make your team more productive: combine Lean UX with Agile’s Scrum framework</li><li>Understand the organizational shifts necessary to integrate Lean UX</li></ul></div>
WordPress for Beginners 2019: A Visual Step-by-Step Guide to Mast...
by Dr. Andy Williams

Language

English

Pages

229

Publication Date

October 15, 2018

Product Description
Customer Reviews
Master WordPress using our step-by-step visual approach (<b>over 330 screenshots</b>). This book is a major new release for 2019, covering the latest version of WordPress.<br /><br />Building a beautiful, professional looking WordPress website (or a blog), is no longer the domain of computer geeks. WordPress makes it possible for anyone to create and run a website that looks great on any device - PC, Mac, tablet and phone. Whether you want to build a business site, an affiliate site, a hobby site or a blog, WordPress is a great choice.<br /><br />The primary goal of this book is to take anyone, <b>even an absolute beginner</b>, from zero to WordPress "guru" in a few short hours. <br /><br />Inside this book, veteran WordPress expert Andy Williams will start at the very beginning. You'll learn important topics like:<br /><br /> • The two different versions of WordPress.<br /> • Website hosting and domain registrars. How to set this up with separate registrar and host, for more security.<br /> • How to install WordPress.<br /> • An overview of the Dashboard including how to find hidden items.<br /> • Cleaning out the stuff that is installed by default.<br /> • Finding and installing WordPress themes to instantly change the look and feel of your website.<br /> • Plugins. What they are and how you can use them to create magnificent websites.<br /> • How to update WordPress, themes and plugins.<br /> • Every single Dashboard setting, what they do, and what you should use in the settings of your website.<br /> • How to find and use the RSS feeds on your site to help search engines find your content.<br /> • The importance of user profiles, and how to assign a "Gravatar" image to your email address.<br /> • How to create great navigation systems on your site, with custom menus, internal linking and related post sections.<br /> • Enabling and dealing with visitor comments.<br /> • Using the media library for images, video and more.<br /> • The difference between pages and posts, and a simple way to know which one you should be using for each bit of content you publish on your website.<br /> • Effective use of categories and tags. Using these incorrectly can get your site penalised or even banned from search engines.<br /> • How to create content using both the Classic editor and the new Gutenberg editor.<br /> • How to publish posts, and even schedule them so they will be published at some future date.<br /> • Using post revisions.<br /> • Two different types of homepage. A blog style page v a more traditional "static" homepage. <br /> • Using widgets on your site to add neat features.<br /><br />We'll also cover those vital plugins every site need, including:<br /><br /> • Automatically take backups and get them sent to the cloud.<br /> • Automatically create important legal pages on your site, like terms and privacy policy.<br /> • Creating a contact page so visitors can contact you.<br /> • Add a related posts section to the end of every post to keep visitors on site longer.<br /> • Setup good SEO practices.<br /> • Setup social sharing buttons on your site, so visitors can easily tell their friends about your great web pages. <br /><br />Most people learn better when they can actually see what they are reading about, so one thing this book isn't, is shy about screenshots. There are over 330 of them, showing you exactly what you will see on your screen, and prompting you to take specific actions as you learn and master WordPress. You may have heard that WordPress has a steep learning curve. With this book, you won't even notice it. Each chapter ends with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient with WordPress, you'll become confident at using WordPress. By the end of the book, you'll be building great looking, professional WordPress websites that look fantastic on any device... And you'll enjoy doing it!
Product Leadership: How Top Product Managers Launch Awesome Produ...
by , Nate Walkingshaw

Language

English

Pages

250

Publication Date

May 12, 2017

Product Description
Customer Reviews
<div><p>In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?</p><p>This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.</p><p>In three parts, <i>Product Leadership</i> helps you explore:</p><ul><li><b>Themes and patterns</b> of successful teams and their leaders, and ways to attain those characteristics</li><li><b>Best approaches</b> for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution</li><li><b>Strategies and tactics</b> for working with customers, agencies, partners, and external stakeholders</li></ul></div>
[BLOG] Starting a Successful Blog when you have NO CLUE! (2019): ...
by Gundi Gabrielle

Language

English

Pages

86

Publication Date

October 12, 2018

Product Description
Customer Reviews
<h2>Blogging Success! STEP-BY-STEP: A Proven, Easy-to-Follow System: How to Start a Blog from Scratch (Blogging with Wordpress for Beginners)</h2><br /><br />You have thought about starting a blog, but always put it off, because <b>tech stuff really scares you?</b><br /><br />You often wondered <b>how top bloggers actually make money?</b> - and what training they had to become successful?<br /><br />Or you might be a freelancer / business owner trying to use the internet to spread the word about your products and services?<br /><br />This book will teach you how to start a cool blog the smart way - <b>no prior experience is necessary</b> - and you might even have fun along the way….<br /><br /><br /><h2>Building a Foundation for Blogging Success</h2><br /><br /><br />While some guides promise to get you started with a blog in under an hour - or even 5 minutes - the reality is quite different. Like with anything new there is a small learning curve and the occasional frustration. <br /><br />Sure, you can rush through it and quickly set something up - without any design or features. But that’s probably not a good success strategy. This book is not about starting a “quickie” blog, but about <b>building a solid foundation for long term success.</b> (Wordpress site).<br /><br />This includes advice from some of the most successful bloggers in the world, like the guys behind <i>ProBlogger, CopyBlogger, Moz</i> and <i>BoostBlogTraffic</i> who have generated a combined income of more than 50 Million Dollars through their blogs.<br /><br /><br /><h2>A well-thought-out Strategy will get you there a lot faster</h2><br /><br /><br /><b>Starting a successful blog is <i>not just</i> about learning the technical aspects.</b> That is only the beginning - and even there your choices can make or break you, right from the start. <br /><br />We will cover the different aspects you need to consider for each of the 7 Steps described in this book, including <b>choosing a marketable domain name</b>, a good hosting company, mailing list services - and monetizing strategies.<br /><br />You will find that - with a few pointers - starting a successful blog is <b>- by far - not as complicated</b> as you might think. Though it will take more than just an hour…;-)<br /><br /><br />Thanks to an amazing software called <i>WordPress</i>, it has become very easy to start and manage a blog without paying expensive designers or learning complex “code”.<br /><br /><br /><h2>If you are comfy with MS Word, a Wordpress site will be a breeze…</h2><br /><br /><br />More importantly, it will soon become fun to design your own Wordpress site and update it yourself. <b>You might even help others to start <i>their<i></i> Wordpress blog….</i></b><i><br /><br /><br />This book follows a proven 7-Step formula with numerous screenshots to illustrate each step.<br />It will give you the tools to get started with your new Wordpress blog in <b>easy-to-understand language</b> and provide you with <b>a massive resource chapter for further training.</b><br /><br /><br /><h2>Here is what you will learn:</h2><br /><br /><b>Step #1: What is WordPress.org and why do all successful bloggers use it?</b><br /><i>...and why you should avoid third party platforms like Blogspot/Blogger, Weebly, Wix, etc. at all cost!!</i><br /><br /><b>Step #2: Web Hosting</b> - <i>Finding a good home base for your blog</i><br /><br /><b>Step #3: Creating your Brand</b> - <i>Choosing and registering your domain name</i><br /><br /><b>Step #4: WordPress Set up:</b> - <i>A first look at your site & features</i><br /><br /><b>Step #5: Pick a Theme</b> - <i>Styling your site to awesomeness</i><br /><br /><b>Step #6: Plugins, Mailing Lists & Google Analytics</b> - <i>Turning your blog into a performance ninja</i><br /><br /><b>Step #7: Blogging & Marketing Training</b> - <i>Learning from the MASTERS</i><br /><br /><br /><h2>Would You Like To Know More?</h2><br /><br />Download now and learn how to start your blog today!<br /><br />Scroll to the top of the page and select the <b><font>BUY</font></b> button.</i>

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