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Don't Make Me Think, Revisited: A Common Sense Approach to Web Us...
by Steve Krug

Language

English

Pages

210

Publication Date

December 23, 2013

Product Description
Customer Reviews
Since<i> Don’t Make Me Think </i>was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.<br /> <br />Now Steve returns with fresh perspective to reexamine the principles that made<i> Don’t Make Me Think</i> a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.<br /> <br />If you’ve read it before, you’ll rediscover what made <i>Don’t Make Me Think</i> so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.<br /> <br /> <br />“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”<br />–Jeffrey Zeldman, author of Designing with Web Standards <p style="margin: 0px;"> </p>
The Design of Everyday Things: Revised and Expanded Edition
by Donald A. Norman

Language

English

Pages

370

Publication Date

November 05, 2013

Product Description
Customer Reviews
<div><b>The ultimate guide to human-centered design </b></div><div><br /></div><div>Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.</div><div><i><br /></i></div><div><i>The Design of Everyday Things</i> shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.<br /><br /><i>The Design of Everyday Things</i> is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.<br /></div>
Escaping the Build Trap: How Effective Product Management Creates...
by Melissa Perri

Language

English

Pages

200

Publication Date

November 01, 2018

Product Description
Customer Reviews
<div><p>To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.</p><p>In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.</p><p>In five parts, this book explores:</p><ul><li>Why organizations ship features rather than cultivate the value those features represent</li><li>How to set up a product organization that scales</li><li>How product strategy connects a company’s vision and economic outcomes back to the product activities</li><li>How to identify and pursue the right opportunities for producing value through an iterative product framework</li><li>How to build a culture focused on successful outcomes over outputs</li></ul></div>
Product Roadmaps Relaunched: How to Set Direction while Embracing...
by , Michael Connors

Language

English

Pages

267

Publication Date

October 25, 2017

Product Description
Customer Reviews
<div><p>A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.</p><p>This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.</p><p>Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:</p><ul><li>Articulate an inspiring vision and goals for your product</li><li>Prioritize ruthlessly and scientifically</li><li>Protect against pursuing seemingly good ideas without evaluation and prioritization</li><li>Ensure alignment with stakeholders</li><li>Inspire loyalty and over­-delivery from your team</li><li>Get your sales team working <i>with</i> you instead of against you</li><li>Bring a user­ and buyer-­centric approach to planning and decision-making</li><li>Anticipate opportunities and stay ahead of the game</li><li>Publish a comprehensive roadmap without over­committing</li></ul></div>
Strategic Writing for UX: Drive Engagement, Conversion, and Reten...
by Torrey Podmajersky

Language

English

Pages

194

Publication Date

June 12, 2019

Product Description
Customer Reviews
<div><p>When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.</p><p>UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.</p><ul><li>Learn how UX content works with the software development lifecycle</li><li>Use a framework to align the UX content with product principles</li><li>Explore content-first design to root UX text in conversation</li><li>Learn how UX text patterns work with different voices</li><li>Produce text that’s purposeful, concise, conversational, and clear</li></ul></div>
Head First Design Patterns: A Brain-Friendly Guide
by , Kathy Sierra

Language

English

Pages

694

Publication Date

October 25, 2004

Product Description
Customer Reviews
<div><p><b>What’s so special about design patterns?</b></p><p>At any given moment, someone struggles with the same software design problems you have. And, chances are, someone else has already solved your problem. This edition of Head First Design Patterns—now updated for Java 8—shows you the tried-and-true, road-tested patterns used by developers to create functional, elegant, reusable, and flexible software. By the time you finish this book, you’ll be able to take advantage of the best design practices and experiences of those who have fought the beast of software design and triumphed.</p><p><b>What’s so special about this book?</b></p><p>We think your time is too valuable to spend struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Design Patterns uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.</p></div>
Product Leadership: How Top Product Managers Launch Awesome Produ...
by , Nate Walkingshaw

Language

English

Pages

250

Publication Date

May 12, 2017

Product Description
Customer Reviews
<div><p>In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?</p><p>This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.</p><p>In three parts, <i>Product Leadership</i> helps you explore:</p><ul><li><b>Themes and patterns</b> of successful teams and their leaders, and ways to attain those characteristics</li><li><b>Best approaches</b> for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution</li><li><b>Strategies and tactics</b> for working with customers, agencies, partners, and external stakeholders</li></ul></div>
Lean UX: Designing Great Products with Agile Teams
by , Josh Seiden

Language

English

Pages

208

Publication Date

September 12, 2016

Product Description
Customer Reviews
<div><p>Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.</p><p>Inspired by Lean and Agile development theories, <i>Lean UX</i> lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. <em>Lean UX</em> shows you how to make this change—for the better.</p><ul><li>Frame a vision of the problem you’re solving and focus your team on the right outcomes</li><li>Bring the designers’ toolkit to the rest of your product team</li><li>Share your insights with your team much earlier in the process</li><li>Create Minimum Viable Products to determine which ideas are valid</li><li>Incorporate the voice of the customer throughout the project cycle</li><li>Make your team more productive: combine Lean UX with Agile’s Scrum framework</li><li>Understand the organizational shifts necessary to integrate Lean UX</li></ul></div>
Mapping Experiences: A Complete Guide to Creating Value through J...
by James Kalbach

Language

English

Pages

384

Publication Date

April 25, 2016

Product Description
Customer Reviews
<div><p>Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.</p><p>Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.</p><p><i>Mapping Experiences</i> is divided into three parts:</p><ul><li>Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy</li><li>Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments</li><li>See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models</li></ul></div>
This Is Service Design Doing: Applying Service Design Thinking in...
by , Jakob Schneider

Language

English

Pages

541

Publication Date

January 02, 2018

Product Description
Customer Reviews
<div><p>How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually <i>do</i> service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.</p><p>Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.</p><p>Move from theory to practice and build sustainable business success.</p></div>

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