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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>The definitive story of Jeff Bezos and Amazon.com -- "It's hard to imagine a better retelling of the Amazon origin story" (<i>New Republic</i>). </strong><b><br /></b><b>Named a Best Book of the Year by the <i>Washington Post</i>, <i>Forbes</i>, <i>New Republic</i>, <i>The Economist</i>, Bloomberg, and Gizmodo. </b><br /><br /> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong> </p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms. </p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise? </p><br /><p>Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. </p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. </p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: </p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.</p>
Author Inc: The Entrepreneur's Secret Playbook to Skyrocketing Le...
by , Nathan "Rocky" Anderson

Language

English

Pages

279

Publication Date

December 03, 2019

Product Description
Customer Reviews
<h2>How Successful Entrepreneurs Use A Book To Drive Leads And Sales without wasting time or money!</h2><h3><i>If you are an entrepreneur who wants to use a book as part of your business, and what works for those who have come before you, then this may be the most important book you ever read, here's why....</i></h3><br /><b>But first a warning</b>. Successful use of a book in your business is hard work. As you will see, we interviewed over 30 very successful entrepreneurs and they put effort into the craft. The ideas in this book will work beautifully, but only for those who are willing to actually put in the work. If that is you, then read on!<br /><br />Our main goal with <b>Author Inc</b> was to assemble a unique group of entrepreneurs and pick their brains to see how they did what they did. But then we took it one step further. <br /><br />We asked them to map out what they would do if they had to start all over again over the next 30 days if they had to start from scratch. We asked, "If you lost your list, your fame, your books, your products and all of your clients, and nobody knew who you were, what would you do? How would you use publishing to claw your way back?"<br /><br /> <b>The results were amazing! Author Inc</b> immediately morphed from an “interview anthology” to a world class handbook for entrepreneurs who want to use a book as a primary tool in a business. <br /><br />But <b>Author Inc</b> is not only a must-have handbook, it also teaches:<ul><li>How to build a list and make sales starting now, even if you have no list and no product</li><li>15 counterintuitive habits that entrepreneurs use to rapidly increase the likelihood of success each day (wait until you read the cigar story)</li><li>Where to find the best people for your email and reader lists</li><li>How to eliminate the long slow process of trial and error while building your online empire</li><li>Why you should never go it alone as an author</li><li>Why advertising less may actually make grow your list faster</li><li>Say Goodbye to weeks of trial and error, and start with one of our 30 day plans for your book and business</li><li>The Truth about your relationship with self-publishing platforms and how to maximize your profit from them</li><li>What to do if you have no readers, followers or clients and how to change it quickly</li></ul><br /><h3><b>Order your copy of Author Inc Now!</b></h3> <br />Contributors: Foreword by Jack Canfield, Ray Brehm, from Russell Brunson’s Inner Circle: Steve Larsen, Jeff Brewer (Launch Hackers Lab), Rob Kosberg (Bestseller Publishing), Emily Hirsh (Hirsh Marketing); from Jeff Walker’s Platinum Plus Mastermind: Ricardo Texeira (Karate World Champion), Luis Carlos Flores (Ninos De Ahora TV); from Frank Kern Inc: Nathan “Rocky” Anderson (VP of Marketing); from the self-publishing world: Matt Stone (Buckbooks and 100Covers), Brian Berni (Bookads), Derek Doepker (Bestseller Journey Simplified), Adam Houge (The Fan Base Formula), Qat Wanders (Wandering Words Media), Sonya Wadhera and Priya Wadhera (Book To Boss), Albina Gabellini (Better Coaching), Eevi Jones (Influencer Outreach), Jeff Hilderman (All-Star Academy), Vera Mirna (Easy Button Healing), Elizabeth Hebert (Your Dream Esteem), Anita Plak Semprimožnik (Online Business Marketing), Laura van den Berg - Sekac (Bestselling Author: Get Unstuck Now), Lori Saitz (Building Business Relationships), James Archer (The Sharelingo Project), Ashley Emma (Fearless Publishing), Richard McCartney (Kindle Book Promotions), Agustin Rubini (Promote Your Book and FsPal), Jerónimo Cabrera Rocha (NLP Training - Conexo-), Connor Boyack (Author: Tuttle Twins Series), Sean Sumner (Self-Publishing School), Scott Anthony (No Excuse Life), Marc Reklau (30 Days - Change your habits, change your life), Alinka Rutkowska (CEO of Leaders Press), Kenny Yap, Paul Brodie (Brodie Consulting) and Eric Van Der Hope (Book Publishing and Launch Strategist).<br /><br /><h3><b>Order your copy Author Inc Now!</b></h3>
SEO 2020: Learn search engine optimization with smart internet ma...
by Adam Clarke

Language

English

Pages

235

Publication Date

September 09, 2014

Product Description
Customer Reviews
<h2><strong>Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!</strong></h2><br /><b>EXPANDED & UPDATED - NOVEMBER, 2019</b><br /><br />No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...<br /><br /><h3><strong>Most of the search engine optimization advice on the Internet is wrong!</strong></h3><br />If you've browsed through search engine optimization advice online, you may have noticed two things:<br /><br />- Most SEO advice is outdated or just dead-wrong.<br />- Google's constant updates have made many popular SEO optimization strategies useless.<br /><br />Why is this so? Google are constantly evolving. Some recent changes:<br /><br />1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.<br />2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.<br />3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".<br />4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.<br /><br />SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.<br /><br /><h3><strong>Discover powerful link building techniques experts use to get top rankings</strong></h3><br />Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.<br /><br /><h3><strong>You will also discover:</strong></h3><br />1. Important SEO concepts, from beginner to advanced.<br />2. Sneaky tricks to get local businesses ranking high with local SEO.<br />3. The inner workings of Google’s algorithm and how it calculates the search results.<br />4. How to find “money” keywords that will send customers to your site.<br />5. Basic and advanced link building strategies for pushing your rankings up higher.<br />6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.<br />7. How to use social media and web analytics to multiply your results.<br /><br /><h3><strong>Sidestep Google search engine updates in 2020</strong></h3><br />Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:<br /><br />- The inner mechanics of Google's algorithm, and how to rank your site at the top.<br />- Recent Google updates—Google's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...<br />- Potential changes coming up in 2020.<br />- How to safe-guard against penalties in 2020 and beyond.<br />- How to recover from Google penalties.<br /><br /><h3><strong>And read the special bonus chapter on pay-per-click advertising</strong></h3><br />In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.<br /><br /><b>One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!</b>
AuthorPreneur Elite: The FOOLPROOF System to Turn Your Expertise ...
by Raza Imam

Language

English

Pages

124

Publication Date

November 04, 2019

Product Description
Customer Reviews
<b>Grow Your Income. Position Yourself as an Expert. Dominate Your Industry. Attract High Value Clients. In 8 Weeks</b> <i>(or Less)</i><br /> <br />What if you could build authority, dominate your industry, and attract high-value clients - <i>on autopilot?</i><br /> <br />What if you could apply a simple, time-tested strategy that's proven to turn your expertise into profitable consulting deals and lucrative speaking gigs - <i>in a matter of weeks?</i> <br /><br />What if you could edge out your competition, attract media attention, and become highly sought after in your market - <i>without being a "celebrity"?</i><br /> <br />For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEO's, and corporate consultants that all had the same problem; they needed to differentiate themselves and position themselves as experts - <b>FAST.</b><br /> <br />They had <b>high-value skills</b> and provided <b>life-changing</b> results, but struggled to get their message out and felt like they weren't living up to their potential. <br /> <br />The solution?<br /> <br />Launch a hard-hitting book that positions them as <i>THE</i> expert in their industry.... and then use that book to open doors for themselves.<br /> <br />In <i>"AuthorPreneur Elite"</i>, I reveal the battle-tested method to grow your business, get recognized in your industry, and position yourself as <i>THE</i> expert, and grow your income - all by launching a well-written book. <br /> <br />Sound too good to be true?<br /><br />It's not.<br /><br />From software CEO's, tech entrepreneurs, to healthcare executives, to sports performance coaches, to executive coaches, to psychologists, these simple principles are responsible for creating and molding <b>highly</b> profitable businesses. <br /> <br />Here's what you'll discover:<br /><br /><b>**My Story</b>: How I used my decades of corporate consulting and marketing experience to show you how to refine your messaging an position yourself as an expert - with a well written book. <br /><br /><b>**The Consultant's "Curse"</b>: The "curse" that most corporate consultants and entrepreneurs face... and how to fix it. <br /><br /><b>**How to Profitably Showcase Your Expertise</b>: A simple way to turn your high-level expertise into books that lead to profitable consulting, lucrative speaking, and industry recognition.<br /><br /><b>**How to Drive Highly-Qualified Leads to Your Business</b>: The simple system to drive highly-qualified leads to your business - even if you have no experience. <br /><br /><b>**The 6-Step Formula to Skyrocket Your Authority</b>: I reveal the simple, six-step formula to rapidly skyrocket your authority, impact, and income - in a matter of weeks.<br /><br /><b>**The Simple Outreach Plan to Dominate Your Industry</b>: I show you how to become a force to be reckoned with in your industry and get featured on relevant blogs, podcasts, conferences, and events.<br /><br /><b>And much more...</b><br /><br />Relying on years of experience and successful customer case studies, you'll not only learn the simple system to position yourself as an expert and attract your ideal clients with your book, you'll learn how to do it - <b>FAST.</b><br /><br /><b>Chock full</b> of <i>examples, case studies, practical insights, and actionable advice</i>, you can read this book in less than an hour and start applying the system <i>immediately</i>.<br /> <br />Scroll up and buy now.
Influencer: Building Your Personal Brand in the Age of Social Med...
by Brittany Hennessy

Language

English

Pages

273

Publication Date

August 01, 2018

Product Description
Customer Reviews
<b>“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”</b><br /><b> –Iskra Lawrence, Aerie Model and Instagram star (@iskra)</b><br /><b> </b><br /><b>If you’ve ever scrolled through your Instagram feed and thought, <i>I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life?</i> this book is for you . . .</b><br /> <br />Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .<br /> <br />As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:<br /> <br /><b>*Build an audience and keep them engaged</b><br /><b>*Package your brand and pitch your favorite companies</b><br /><b>*Monetize your influence and figure out how much to charge</b><br /><b> </b><br /><b>Plus tips on:</b><br /><b> </b><br /><b>*Landing an agent</b><br /><b>*Getting on the radar of your favorite sites</b><br /><b>*Praising a brand without alienating their competitors</b><br /> <br />Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn<br /><br />• The seven essential ingredients for a profitable channel<br />• New strategies for getting views and subscribers<br />• Ten ways to make money on YouTube<br />• And much more<br /><br />Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Help! My Facebook Ads Suck: Second Edition (Help! I'm an Author 2...
by , Jill Cooper

Language

English

Pages

Publication Date

December 05, 2019

Product Description
Customer Reviews
<H3><strong>Learn how to make great ads, and quickly spot the lemons.</strong></em><br /><em>Second Edition updated with new strategies such as audience stacking, personalized audience creation, and more.</em><br /><br />Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?<br /><br />You're not alone. We were there too, but now we've have quit our day jobs and make a living selling fiction. Both our initial successes and the sustainability of our book sales have come from Facebook ads.<br /><br />In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.<br /><br />You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.<br /><br />Stop losing money every time you run an ad and instead turn them into book-selling machines.
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

293

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>

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