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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn<br /><br />• The seven essential ingredients for a profitable channel<br />• New strategies for getting views and subscribers<br />• Ten ways to make money on YouTube<br />• And much more<br /><br />Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong> </p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms. </p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise? </p><br /><p>Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. </p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. </p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: </p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.</p>
Influencer Fast Track: From Zero to Influencer in the next 6 Mont...
by Gundi Gabrielle

Language

English

Pages

235

Publication Date

May 15, 2018

Product Description
Customer Reviews
<p><i>"Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event".</i></strong></p><h2><strong>YOU = INFLUENCER!! - Have a <u>passion project you want to share with world</u>? - Something amazing you always wanted to do, but don't know <u>how to reach an audience</u>? Marketing feels like wondering in a strange, foreign land and you <u>feel totally overwhelmed?</u></strong></h2><h3><br />Then let this little book walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!</h3><p><br /><strong>"Gundi is a phenomenal marketer and writer!" - Dave Chesson of Kindlepreneur</strong></p><p><br /></p><h2><strong>Sound crazy?</strong></h2><p><br /></p><p>Well, it isn't actually <strong>IF</strong> you know how to <u><strong>leverage the many (mostly free) resources</strong></u> available to anyone using the internet today!</p><p>It's not about pumping thousands of dollars into ads or wearing yourself out on social media without getting much traction.</p><p>There are a number of <u><strong>simple strategies</strong></u> that can have a <u><strong>tremendous effect on growing your online presence and visibility</strong></u> that make even a 6-month time frame perfectly doable.</p><p>"Influencer" does not mean becoming world famous and making millions overnight. That would indeed be unlikely and fall under a classic get-rich-quick scheme, which this book is <u>not</u>!</p><p>Quite the opposite! The strategies and hacks described in INFLUENCER FAST TRACK show you - in 7 simple steps - how to <u><strong>leverage the formidable marketing power</strong></u> of the internet, as well as major platforms, institutions, peers and influencers to grow quickly - while <strong>creating win-wins for everyone involved</strong>!</p><p>No longer do you need to fight or worry about "competitors", but rather see others as <u><strong>opportunities to</strong> <strong>collaborate</strong></u>, leveraging each other's audiences and helping everyone grow.</p><p>In the same vein, treat your customers and followers with respect and care. </p><p>"The best Marketing Method ever: CARE!" - Gary Vaynerchuk</p><p><u><strong>Enjoy helping and providing awesome value</strong></u>. Find out how you can really help people, what they actually <u>need</u>. Build relationships and <strong>a brand that people love to identify with</strong>, instead of being salesy, sleazy and annoying.</p><h2><strong>The "Goosebump" Factor!</strong></h2><h3><br /></h3><h3>THAT is what this book will teach you. <strong>Growing a brand and following that makes a difference in the world, helps people - and - makes you good money, too, </strong>while growing your business! - Something you can be proud of and can't wait to get up to in the morning (aka STEP 1 "The Goosebump Factor").</h3><p><br /></p><p>SassyZenGirl herself, aka 10-time #1 Bestselling Author and Entrepreneur Gundi Gabrielle, will show you in <strong>typical SassyFUN fashion</strong> how to get from A to Z:</p><p><br /></p><ul><li>The Goosebump Factor</li><li>The Mucho Bling Asset</li><li>The Chill Factor</li><li>How to (non) pitch your Stuff</li><li>Subscribers on Autopilot</li><li>Passive Income Bonanza</li></ul><p>and finally how to:</p><ul><li>get yourself booked as a <strong>TV Guest Presenter, Keynote </strong>or <strong>TEDx Speaker</strong></li><li>get featured in <strong>major publications </strong>and <strong>podcasts</strong></li><li>attract your absolute<strong>Dream Clients on Autopilot</strong></li></ul><p>if you are ready to share something AWEsome with the world...</p><p><br /></p><h2>SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)</h2>
Overdeliver: Build a Business for a Lifetime Playing the Long Gam...
by Brian Kurtz

Language

English

Pages

298

Publication Date

April 09, 2019

Product Description
Customer Reviews
<b>Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.</b><br /><br />Marketing isn't everything, according to Brian Kurtz.<br />It's the <i>only </i>thing.<br />If you have a vision or a mission in life, why not share it with millions instead of dozens?<br />And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing <i>accountable</i>?<br />That's what this book is all about.<br /><br />In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:<br /><br />  <b>*</b>  The 4 Pillars of Being Extraordinary<br /><br />  <b>*</b>  The 5 Principles of why "Original Source" matters<br /><br />  <b>*</b>  The 7 Characteristics that are present in every world class copywriter<br /><br />  <b>*</b>  Multiple ways to track the metrics that matter in every campaign and every medium, online and offline<br /><br />  <b>*</b>  Why customer service and fulfillment are marketing functions<br /><br />  <b>*</b>  That the most important capital you own has nothing to do with money<br /><br />  <b>*</b>  And much more<br /><br />Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
LinkedIn Sales Machine: The Secret Strategy to Generate Leads and...
by Raza Imam

Language

English

Pages

111

Publication Date

February 25, 2019

Product Description
Customer Reviews
<p>*<strong>How to Double Your Results on LinkedIn in 30 Minutes a Day</strong>*<br /></p><p>I used to think LinkedIn was a <em>colossal</em> waste of time - until I discovered the simple secrets to success on LinkedIn.<br /></p><p>If you want to know how to <strong>double</strong> your leads and sales using LinkedIn beyond what you thought possible…<em>without</em> spending hundreds of dollars on ads…or trying to become a "viral" hit…<br /></p><p><strong>Then this will be the most important message you ever read.</strong><br /></p><p>Here’s why.<br /></p><p><em>If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you…</em><br /></p><p>You’ve found great companies on LinkedIn, that need what you have.<br /></p><p><em><strong>So you take the next step.</strong></em> <br /></p><p>You invite them to connect with you. <br /></p><p>After sending a bunch of connection requests, you try to sell them on your product or service. <br /></p><p>You're excited to see how many people are responding…<br /></p><p>And…<em><strong>nothing</strong></em>.<br /></p><p>You even refresh the page, hoping that you'll see something different. <br /></p><p>Still <em><strong>nothing</strong></em>. <br /></p><p>This continues for a few days, and after a month <em><u>you realize you won’t ever find clients on LinkedIn</u></em>. <br /></p><p>And a <strong>sinking</strong> feeling of failure washes over you - your LinkedIn strategy bombed, even though you technically did everything the "<em>right way</em>”<br /></p><p>Which leads us to the million dollar question…<br /></p><p><strong>Why aren't people responding to you?</strong><br /></p><p>Well, the answer to this is <em><strong>surprisingly simple</strong></em>…<br /></p><p>Prospects on LinkedIn either don't respond to you, or they click on your profile, spend about 5 seconds reading your profile and summary description - then click away.<br /></p><p>Which leads us to the core problem… you have no idea how to get prospects to contact you on LinkedIn.<br /></p><p>And that's where I come in.</p><p>I wrote this book after studying what works in LinkedIn marketing and have distilled it to a short book that covers the basics of LinkedIn sales.</p><p><strong>Here's What You'll Discover</strong>:</p><ul><li>Some <strong>straight-talk</strong> on LinkedIn (<em>that most people never tell you</em>)</li><li>The 6 <strong>BIGGEST</strong> mistakes keeping you from generating business on LinkedIn</li><li>The #1 <strong>SECRET</strong> to success on LinkedIn</li><li>The "<em>niche down, scale UP</em>" strategy you need to use (<em>the secret to attracting your perfect customer</em>)</li><li>How to attract your prospects <strong><em>like a magnet</em></strong></li><li>How to <strong>instantly</strong> find your ideal clients on LinkedIn</li><li>The<strong> mind-blowing</strong> LinkedIn networking strategy to <em>skyrocket</em> your engagement</li><li>Case studies of <strong><em>successful</em></strong> LinkedIn marketing campaigns</li></ul><p>So if you want to get more results from your LinkedIn sales campaigns, <em><strong>scroll up and buy this book now</strong></em>. </p><br /><p>This is book 2 in the "Digital Marketing Mastery" series.</p>
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

293

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>
Storytelling: Manipulation of the Audience - How to Learn to Skyr...
by Daniel Anderson

Language

English

Pages

126

Publication Date

June 05, 2019

Product Description
Customer Reviews
<h1><strong>Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...</strong></h1><br /><p>Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?</p><br /><p>Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.</p><br /><p>Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.</p><br /><p>If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.</p><br /><p>If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.</p><br /><p>In <em>Storytelling</em>, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.</p><br /><p><strong>Here's what you're going to discover in <em>Storytelling</em>:</strong></p><br /><ul><br /><li>3 "nuke-level" powerful tips to help you craft a compelling business story</li><br /><li>The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience</li><br /><li>How to create the best brand image for your business and leave your competitors in the dust</li><br /><li>How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business</li><br /><li>How to master the art of using storytelling for effective presentations</li><br /><li>Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut</li><br /><li>The eight building blocks to help you make your brand's story highly relatable and induce trust</li><br /><li>...and tons more!</li><br /></ul><br /><p>Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.</p><br /><p><strong>Ready to learn more? Scroll up and click the "add to cart" button to buy now!</strong></p>
Digital Marketing in an AI World: Futureproofing Your PPC Agency
by Frederick Vallaeys

Language

English

Pages

155

Publication Date

May 28, 2019

Product Description
Customer Reviews
Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist <b>Frederick Vallaeys</b> understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.<br /><br />In this invaluable volume, you'll learn:<br /><br />· What AI and other digital marketing technology can and cannot do<br />· How agency owners can reposition their business in the current environment<br />· New skillsets to develop or look for in potential new hires<br />· Four essential roles digital marketing professionals will continue to play in the future<br />· And more<br /><br />Data isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read <i>Digital Marketing in an Artificial Intelligence World</i>, and in no time at all you'll be leveraging AI, not competing with it.

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