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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Under the Influence - How to Fake Your Way into Getting Rich on I...
by Trey Ratcliff

Language

English

Pages

566

Publication Date

April 15, 2019

Product Description
Customer Reviews
Join photographer Trey Ratcliff, of the #1 travel photography blog StuckinCustoms.com, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake “Influencers” - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. <br /><br />You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. <br /><br />Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it’s possible to stay zen on the Internet - without needing to unplug completely. <br />
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media,...
by Gary Vaynerchuk

Language

English

Pages

384

Publication Date

March 08, 2016

Product Description
Customer Reviews
<p>The <em>New York Times</em> bestselling author draws from his popular show <em>#AskGaryVee</em> to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.</p><p>Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.</p><p><em>#AskGaryVee</em> showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.</p><p>Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, <em>#AskGaryVee</em> is your essential guide to making things happen in a big way.</p>
Overdeliver: Build a Business for a Lifetime Playing the Long Gam...
by Brian Kurtz

Language

English

Pages

298

Publication Date

April 09, 2019

Product Description
Customer Reviews
<b>Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.</b><br /><br />Marketing isn't everything, according to Brian Kurtz.<br />It's the <i>only </i>thing.<br />If you have a vision or a mission in life, why not share it with millions instead of dozens?<br />And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing <i>accountable</i>?<br />That's what this book is all about.<br /><br />In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:<br /><br />  <b>*</b>  The 4 Pillars of Being Extraordinary<br /><br />  <b>*</b>  The 5 Principles of why "Original Source" matters<br /><br />  <b>*</b>  The 7 Characteristics that are present in every world class copywriter<br /><br />  <b>*</b>  Multiple ways to track the metrics that matter in every campaign and every medium, online and offline<br /><br />  <b>*</b>  Why customer service and fulfillment are marketing functions<br /><br />  <b>*</b>  That the most important capital you own has nothing to do with money<br /><br />  <b>*</b>  And much more<br /><br />Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong> </p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms. </p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise? </p><br /><p>Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. </p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. </p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: </p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.</p>
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn<br /><br />• The seven essential ingredients for a profitable channel<br />• New strategies for getting views and subscribers<br />• Ten ways to make money on YouTube<br />• And much more<br /><br />Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

293

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>
Influencer Fast Track: From Zero to Influencer in the next 6 Mont...
by Gundi Gabrielle

Language

English

Pages

235

Publication Date

May 15, 2018

Product Description
Customer Reviews
<p><i>"Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event".</i></strong></p><h2><strong>YOU = INFLUENCER!! - Have a <u>passion project you want to share with world</u>? - Something amazing you always wanted to do, but don't know <u>how to reach an audience</u>? Marketing feels like wondering in a strange, foreign land and you <u>feel totally overwhelmed?</u></strong></h2><h3><br />Then let this little book walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!</h3><p><br /><strong>"Gundi is a phenomenal marketer and writer!" - Dave Chesson of Kindlepreneur</strong></p><p><br /></p><h2><strong>Sound crazy?</strong></h2><p><br /></p><p>Well, it isn't actually <strong>IF</strong> you know how to <u><strong>leverage the many (mostly free) resources</strong></u> available to anyone using the internet today!</p><p>It's not about pumping thousands of dollars into ads or wearing yourself out on social media without getting much traction.</p><p>There are a number of <u><strong>simple strategies</strong></u> that can have a <u><strong>tremendous effect on growing your online presence and visibility</strong></u> that make even a 6-month time frame perfectly doable.</p><p>"Influencer" does not mean becoming world famous and making millions overnight. That would indeed be unlikely and fall under a classic get-rich-quick scheme, which this book is <u>not</u>!</p><p>Quite the opposite! The strategies and hacks described in INFLUENCER FAST TRACK show you - in 7 simple steps - how to <u><strong>leverage the formidable marketing power</strong></u> of the internet, as well as major platforms, institutions, peers and influencers to grow quickly - while <strong>creating win-wins for everyone involved</strong>!</p><p>No longer do you need to fight or worry about "competitors", but rather see others as <u><strong>opportunities to</strong> <strong>collaborate</strong></u>, leveraging each other's audiences and helping everyone grow.</p><p>In the same vein, treat your customers and followers with respect and care. </p><p>"The best Marketing Method ever: CARE!" - Gary Vaynerchuk</p><p><u><strong>Enjoy helping and providing awesome value</strong></u>. Find out how you can really help people, what they actually <u>need</u>. Build relationships and <strong>a brand that people love to identify with</strong>, instead of being salesy, sleazy and annoying.</p><h2><strong>The "Goosebump" Factor!</strong></h2><h3><br /></h3><h3>THAT is what this book will teach you. <strong>Growing a brand and following that makes a difference in the world, helps people - and - makes you good money, too, </strong>while growing your business! - Something you can be proud of and can't wait to get up to in the morning (aka STEP 1 "The Goosebump Factor").</h3><p><br /></p><p>SassyZenGirl herself, aka 10-time #1 Bestselling Author and Entrepreneur Gundi Gabrielle, will show you in <strong>typical SassyFUN fashion</strong> how to get from A to Z:</p><p><br /></p><ul><li>The Goosebump Factor</li><li>The Mucho Bling Asset</li><li>The Chill Factor</li><li>How to (non) pitch your Stuff</li><li>Subscribers on Autopilot</li><li>Passive Income Bonanza</li></ul><p>and finally how to:</p><ul><li>get yourself booked as a <strong>TV Guest Presenter, Keynote </strong>or <strong>TEDx Speaker</strong></li><li>get featured in <strong>major publications </strong>and <strong>podcasts</strong></li><li>attract your absolute<strong>Dream Clients on Autopilot</strong></li></ul><p>if you are ready to share something AWEsome with the world...</p><p><br /></p><h2>SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)</h2>
BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's ...
by David Gaughran

Language

English

Pages

238

Publication Date

February 24, 2019

Product Description
Customer Reviews
From the author of <i>Let's Get Digital</i> and <i>Strangers to Superfans </i>comes a guide to advertising on the world's hottest book marketing platform: <b>BookBub Ads</b>.<br /><br />*Create attractive ad images to turn browsers into buyers.<br />*Optimize your targeting to attracting the right readers.<br />*Manage your bids effectively to drive more sales for less money.<br />*Learn when to run your BookBub campaigns for maximum impact.<br />*Boost discovery of your books and improve visibility.<br />*Train the retailers to recommend your books to the right customers.<br />*Turbocharge series sales to dominate the charts with multiple books simultaneously.<br /><br /><i><b>BookBub Ads Expert </b></i>will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.<br /><br />Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.<br /><br /><b>EXTRA RESOURCES INCLUDED:</b> All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!<br /><br />Praise for <b><i>BookBub Ads Expert</i></b>:<br /><br />"David Gaughran <b>knows more about book marketing than anyone on the planet</b>. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--<i>USA Today</i> bestselling author Ernest Dempsey<br /><br />"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us <b>tasty morsels of marketing brilliance</b> like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--<i>USA Today</i> bestselling author Nick Thacker<br /><br />"<b>I'm so happy with what I learned</b> in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--<i>USA Today</i> bestselling author AL Knorr<br /><br />"Another winner - <b>everything you need to set up successful ads</b>."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast<br /><br /><i>Table of Contents</i><br /><br /><b>PART I--BOOKBUB BASICS</b><br />1. How BookBub Ads Work<br />2. General Strategy<br />3. Two (or Three) Ingredients For Success<br /><br /><b>PART II--ANATOMY OF A KILLER AD</b><br />4. Attractive Images<br />5. Discriminate Targeting<br />6. CPM Bidding<br /><br /><b>PART III--TEST PREP</b><br />7. Creating Clickworthy Images<br />8. Generating Author Targets<br />9. Bidding To Be The Boss<br /><br /><b>PART IV--OPTIMIZING FOR VICTORY!</b><br />10. Building A Test Campaign<br />11. Evaluating Results<br />12. Tweakers Of The World Unite<br /><br /><b>PART V--DEPLOYING THE TROPES</b><br />13. When To Use BookBub Ads<br />14. Running A Promo<br />15. Tackling Problems<br /><br /><b>PART VI--NINJA TRICKS...</b><br />16. Also Bought Insurance<br />17. Get Out Of Jail Free<br />18. Filling The Funnel<br /><br /><b>PART VII--...AND KILLER MOVES</b><br />19. Turbocharge Series Sales<br />20. Riding The Launch Slipstream<br />21. Do It Again (And Again)

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Ernest Hemingway – The Old Man and the Sea Review
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