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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

288

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
The Complete Guide to Facebook Advertising
by Brian Meert

Language

English

Pages

371

Publication Date

October 01, 2017

Product Description
Customer Reviews
ACCESS MORE THAN 2 BILLION CUSTOMERS. <br />LEARN HOW WITH FACEBOOK ADS<br /><br />Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. <br /><br />In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners with learn how to run successful Facebook ad campaigns. <br /><br />With this book you will:<br /><br />Reach two billion potential customers instantly on Facebook and Instagram<br />Follow easy step-by-step instructions for creating Facebook ads. <br />Discover insider tips and tricks to improve your ROI.<br /><br />“Brian is an excellent Facebook ad expert. Really fast-paced and informative. Brian gets right to the point and has very relevant advice.”<br />—Mehrab Reza & Abdullah Jangda, Bayyinah Institute<br /><br />“Brian was excellent in quickly drilling into the challenges I’m facing and offering detailed and example-filled advice on Facebook advertising.”<br />—Jott Ilves, Piperdrive<br /><br />“Amazing instructor! He is well versed in his industry, and he provides easy-to-learn materials.”<br />—Lauren Carothers, Refinery 29<br /><br />Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in entertainment, fashion, finance and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing and advertising.<br /><br />Brian built and sold Gofobo.com, an online ticketing system that revolutionized the entertainment industry and is now utilized by Warner Bros. and Disney. Four years ago, Brian founded AdvertiseMint after seeing the Facebook ad platform for the first time and realizing it was a game changer for the advertising industry. AdvertiseMint is now the highest ranked Facebook Advertising Agency according to Google search results.<br /><br />Brian is the author of, The Complete Guide to Facebook Advertising, which is available exclusively on Amazon. Brian gives monthly tech talks to small business owners in the Los Angeles area and also teaches a one-day Facebook ad bootcamp with General Assembly. Brian is passionate about entrepreneurship and loves sharing his knowledge with others. When he’s not in the office, you can find him doing CrossFit, mud runs and traveling. He has lived in Australia, Greece and Fiji and currently resides in Los Angeles.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Vall...
by Antonio Garcia Martinez

Language

English

Pages

533

Publication Date

June 28, 2016

Product Description
Customer Reviews
<p><strong>INSTANT <em>NEW YORK TIMES</em> BESTSELLER</strong><strong> </strong></p><p><strong>An NPR Best Book of the Year</strong></p><p><strong>“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”<br />— Andrew Ross Sorkin,</strong><strong> <em>New York Times</em><br /><br /></strong><strong>“Eye-popping.”<br />— <em>Vanity Fair</em></strong></p><p><em>Liar’s Poker</em> meets <em>The Social Network</em> in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.</p><p><em>The reality is, Silicon Valley capitalism is very simple:</em></p><p><em>Investors are people with more money than time.</em></p><p><em>Employees are people with more time than money.</em></p><p><em>Entrepreneurs are the seductive go-between.</em></p><p><em>Marketing is like sex: only losers pay for it. </em></p><p>Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.</p><p>After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.</p><p>Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. <em>Chaos Monkeys</em> lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?</p>
Silent Sales Machine 10.0
by Jim Cockrum

Language

English

Pages

206

Publication Date

September 24, 2015

Product Description
Customer Reviews
This all-time top seller is now in its 10th major update (October 2017).<br /><br />As one of the most-read Internet business success authors of all time, Jim is committed to keeping 'Silent Sales Machine' up to date and always full of the most cutting edge ideas. Multiple online business strategies are documented as the author advises everyone from "newbies" to seasoned professionals on what <i>does</i> and <i>doesn't</i> work in the world on online business and Internet marketing. <br /><br />You, the reader, will learn to establish multiple automated income streams using proven, creative concepts with numerous examples given and success stories illustrating each model.<br /><br />Topics covered include: <br />• Selling on Amazon.com & creative uses of eBay<br />• Finding and growing a loyal audience online<br />• The latest simple social media marketing strategies<br />• Automating your online efforts & building systems<br />• Effective email marketing<br />• Multiple real life success stories from the ever growing audience of creative and successful online entrepreneurs who have read this book<br />• And so much more!<br /><br /><b>BONUS:</b> Buyers get full free access to Jim's $97 email marketing course (see Section 3's Action Steps for the link!)<br /><br /><b>BONUS 2:</b> Full audio of the book as read by the author!<br /><br /><b>BONUS 3:</b> Free, instant access to all future updates, just as the author has done for over a decade!
The Seven Minute Sales Minute Podcast Book Two: Your 15 Minute Po...
by , Jon Dwoskin

Language

English

Pages

34

Publication Date

January 21, 2018

Product Description
Customer Reviews
Isn't time you chose success? Get Volume Two of this runaway hit series now and step your game up!<br /><br />The Seven Minute Sales Minute Podcast's community has put this info to good use, and now you can too.<br /><br />Read on as Jon Dwoskin and Scott Fishman share their wisdom with you episode by episode. As The 30 Minute Sales Coach (www.30MinuteSalesCoach.com), Scott has helped countless people jumpstart their career. Through his Think Big Transformation System (www.JonDwoskin.com), Jon is changing lives and injecting new life into businesses every day.<br /><br />They are here to help you achieve your goals, follow your dreams and build a life you never thought possible.<br /><br />At the end of the day, we are ALL salespeople. The Seven Minute Sales Minute Podcast is your bite-sized and easy to digest guide to jumpstarting your sales career and putting you on the road to gaining more prospects, more clients, more business and ultimately more income. Use the Seven Minute Sales Minute Podcast immediately to increase your sales, increase your bottom line, and realize your financial dreams.
Expert Secrets: The Underground Playbook for Finding Your Message...
by Russell Brunson

Language

English

Pages

302

Publication Date

June 02, 2017

Product Description
Customer Reviews
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…<br /><br />But only if you know how to get it into the hands of the people whose lives you have been called to change. <i>Expert Secrets</i> will put your message into the hands of people who need it.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Soci...
by Gary Vaynerchuk

Language

English

Pages

229

Publication Date

November 26, 2013

Product Description
Customer Reviews
<p><em>New York Times </em>bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of <em>Crush It!</em> and <em>The Thank You Economy </em>with a fresh spin, <em>Jab, Jab, Jab, Right Hook</em> is a blueprint to social media marketing strategies that really works. </p><p>When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.</p><p>Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.</p>
SEO 2018: Learn search engine optimization with smart internet ma...
by Adam Clarke

Language

English

Pages

206

Publication Date

September 09, 2014

Product Description
Customer Reviews
<h2><strong>Learn SEO strategies to rank at the top of Google with SEO 2018, from beginner to advanced!</strong></h2><br /><b>EXPANDED & UPDATED - NOVEMBER, 2017 | Free Kindle updates for life</b><br /><br />No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...<br /><br /><h3><strong>Most of the search engine optimization advice on the Internet is wrong!</strong></h3><br />If you've browsed through search engine optimization advice online, you may have noticed two things:<br /><br />- Most SEO advice is outdated or just dead-wrong.<br />- Google's constant updates have made many popular SEO optimization strategies useless.<br /><br />Why is this so? Google are constantly evolving. Some recent changes:<br /><br />1. September, 2017 - Google becomes Apple's default search provider for Siri, iOS search, and Spotlight search on Mac OS, providing a wave of new opportunities for businesses.<br />2. August, 2017 - Google quietly releases a local SEO update dubbed the "Hawk" update, providing new challenges for local businesses.<br />3. June, 2017 - Google announces their game changing Mobile First Index coming up in 2018, that will completely shake up the mobile search results.<br /><br />SEO 2018 covers the latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2018. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.<br /><br /><h3><strong>Discover powerful link building techniques experts use to get top rankings</strong></h3><br />Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.<br /><br /><h3><strong>You will also discover:</strong></h3><br /><br />1. Important SEO concepts, from beginner to advanced.<br />2. Sneaky tricks to get local businesses ranking high with local SEO.<br />3. The inner workings of Google’s algorithm and how it calculates the search results.<br />4. How to find “money” keywords that will send customers to your site.<br />5. Basic and advanced link building strategies for pushing your rankings up higher.<br />6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.<br />7. How to use social media and web analytics to multiply your results.<br /><br /><h3><strong>Sidestep Google search engine updates in 2018</strong></h3><br />Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:<br /><br />- The inner mechanics of Google's algorithm, and how to rank your site at the top.<br />- Recent Google updates—Google's Mobile First Index, Google Hawk update, Google FRED update, Accelerated Mobile Pages, and more...<br />- Potential changes coming up in 2018.<br />- How to safe-guard against penalties in 2018 and beyond.<br />- How to recover from Google penalties.<br /><br /><h3><strong>And read the special bonus chapter on pay-per-click advertising</strong></h3><br />In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.<br /><br /><b>One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!</b>

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Enter the Kind Reader Monthly Drawing

Kind Reader Monthly Drawing (March 2017)

Congratulations to February 2017's winner Henry H. of New York, USA.

There's a daily limit of 3 free e-books that can be downloaded at KindReader.com