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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong> </p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms. </p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise? </p><br /><p>Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. </p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. </p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: </p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.</p>
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn<br /><br />• The seven essential ingredients for a profitable channel<br />• New strategies for getting views and subscribers<br />• Ten ways to make money on YouTube<br />• And much more<br /><br />Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>The definitive story of Jeff Bezos and Amazon.com -- "It's hard to imagine a better retelling of the Amazon origin story" (<i>New Republic</i>). </strong><b><br /></b><b>Named a Best Book of the Year by the <i>Washington Post</i>, <i>Forbes</i>, <i>New Republic</i>, <i>The Economist</i>, Bloomberg, and Gizmodo. </b><br /><br /> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Copywriting Secrets: How Everyone Can Use The Power Of Words To G...
by Jim Edwards

Language

English

Pages

330

Publication Date

December 09, 2019

Product Description
Customer Reviews
<h2><b>What if you could sell anything to anyone?</b></h2>Nobody is born knowing how to sell. But the truth is, <b>you can learn how to sell more . . . a LOT more</b> . . . when you discover the right words that make people buy.<br /><br />Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.<br /><br />Whether you're a coach, author, "funnel hacker", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future.<br /><br />In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:<br /><ul><li>Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!</li><li>Fact #2: Poor Copywriting = Struggle forever and die poor!</li></ul><b>Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.</b><br /><br />This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)<br /><br />If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. <br /><br />If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you.<br /><br /><b>Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.</b><br /><br />
Social Media Marketing
by , Michael R. Solomon

Language

English

Pages

446

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p><em>This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.</em><strong><br /><br /><br /><br />**Winner of the TAA 2017 Textbook Excellence Award**<br /><br /><br /><br /></strong>“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”<br /><br /><strong>TAA Judges Panel<br /><br /><br /><br /></strong><strong>S<em>ocial Media Marketing</em></strong> was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: </p><br /><p><strong> </strong></p><br /><p>1.      Community </p><br /><p>2.      Publishing<br /><br />3.      Entertainment<br /><br />4.      Commerce</p><br />The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.<br /><br /><br /><br />The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.<br /><br /><br /><br />Suitable for modules and courses on social media marketing.
SEO 2020: Learn search engine optimization with smart internet ma...
by Adam Clarke

Language

English

Pages

235

Publication Date

September 09, 2014

Product Description
Customer Reviews
<h2><strong>Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!</strong></h2><br /><b>EXPANDED & UPDATED - NOVEMBER, 2019</b><br /><br />No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...<br /><br /><h3><strong>Most of the search engine optimization advice on the Internet is wrong!</strong></h3><br />If you've browsed through search engine optimization advice online, you may have noticed two things:<br /><br />- Most SEO advice is outdated or just dead-wrong.<br />- Google's constant updates have made many popular SEO optimization strategies useless.<br /><br />Why is this so? Google are constantly evolving. Some recent changes:<br /><br />1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.<br />2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.<br />3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".<br />4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.<br /><br />SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.<br /><br /><h3><strong>Discover powerful link building techniques experts use to get top rankings</strong></h3><br />Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.<br /><br /><h3><strong>You will also discover:</strong></h3><br />1. Important SEO concepts, from beginner to advanced.<br />2. Sneaky tricks to get local businesses ranking high with local SEO.<br />3. The inner workings of Google’s algorithm and how it calculates the search results.<br />4. How to find “money” keywords that will send customers to your site.<br />5. Basic and advanced link building strategies for pushing your rankings up higher.<br />6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.<br />7. How to use social media and web analytics to multiply your results.<br /><br /><h3><strong>Sidestep Google search engine updates in 2020</strong></h3><br />Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:<br /><br />- The inner mechanics of Google's algorithm, and how to rank your site at the top.<br />- Recent Google updates—Google's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...<br />- Potential changes coming up in 2020.<br />- How to safe-guard against penalties in 2020 and beyond.<br />- How to recover from Google penalties.<br /><br /><h3><strong>And read the special bonus chapter on pay-per-click advertising</strong></h3><br />In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.<br /><br /><b>One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!</b>
The Golden Toilet: Stop Flushing Your Marketing Budget into Your ...
by Steve Brown

Language

English

Pages

164

Publication Date

January 14, 2020

Product Description
Customer Reviews
<i>The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. </i><BR><BR>If you’re not convinced, at least be honest: how much have you spent on your website, thinking that this time you’ll get the right design that will send the value of your business skyrocketing? It didn’t move the needle, did it? That’s because your website is <i>The Golden Toilet</i>, and you’ve flushed far too much money into it without a clear plan for growth. <BR><BR>Let’s get real: in the same way that every house needs a toilet, we only need a website so that we have a place to do our business. But a website alone isn't enough. It takes other complementary systems to create the holistic experience that customers expect (and reward). <BR><BR>In this no-nonsense growth primer, <B>Steve Brown</B> delivers the inspiration and clarity you need to build the proper pipelines that will actually grow your business while your competitors continue to gild and rebuild their most utilitarian asset. <br />
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

293

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Soci...
by Gary Vaynerchuk

Language

English

Pages

224

Publication Date

November 26, 2013

Product Description
Customer Reviews
<p><em>New York Times </em>bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of <em>Crush It!</em> and <em>The Thank You Economy </em>with a fresh spin, <em>Jab, Jab, Jab, Right Hook</em> is a blueprint to social media marketing strategies that really works. </p><p>When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.</p><p>Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.</p>

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