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Product Roadmaps Relaunched: How to Set Direction while Embracing...
by , Michael Connors

Language

English

Pages

272

Publication Date

October 25, 2017

Product Description
Customer Reviews
<div><p>A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.</p><p>This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.</p><p>Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:</p><ul><li>Articulate an inspiring vision and goals for your product</li><li>Prioritize ruthlessly and scientifically</li><li>Protect against pursuing seemingly good ideas without evaluation and prioritization</li><li>Ensure alignment with stakeholders</li><li>Inspire loyalty and over­-delivery from your team</li><li>Get your sales team working <i>with</i> you instead of against you</li><li>Bring a user­ and buyer-­centric approach to planning and decision-making</li><li>Anticipate opportunities and stay ahead of the game</li><li>Publish a comprehensive roadmap without over­committing</li></ul></div>
Don't Make Me Think, Revisited: A Common Sense Approach to Web Us...
by Steve Krug

Language

English

Pages

210

Publication Date

December 23, 2013

Product Description
Customer Reviews
Since<i> Don’t Make Me Think </i>was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.<br /> <br />Now Steve returns with fresh perspective to reexamine the principles that made<i> Don’t Make Me Think</i> a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.<br /> <br />If you’ve read it before, you’ll rediscover what made <i>Don’t Make Me Think</i> so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.<br /> <br /> <br />“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”<br />–Jeffrey Zeldman, author of Designing with Web Standards <p style="margin: 0px;"> </p>
The Adobe Photoshop Lightroom Classic CC Book for Digital Photogr...
by Scott Kelby

Language

English

Pages

504

Publication Date

May 04, 2018

Product Description
Customer Reviews
<p style="margin:0px;">Since Lightroom first launched 11 years ago, Scott Kelby’s <i>The Adobe Photoshop Lightroom Book for Digital Photographers</i> has been the world’s #1 top-selling Lightroom book (it has been translated into dozens of different languages), and in this latest version for Lightroom Classic CC, Scott did his biggest update ever, sharing all his latest techniques, insights, and invaluable tips using his award-winning, step-by-step, plain-English style that makes learning Lightroom easy and fun.</p> <p style="margin:0px;"> </p> <p style="margin:0px;">Scott doesn’t just show you which sliders do what (every Lightroom book does that, right?). Instead, he shares his own personal settings, his time-tested techniques, and his proven step-by-step method of learning Lightroom, so you can begin using it like a pro from the start.</p> <p style="margin:0px;"> </p> <p style="margin:0px;">Each year, he trains thousands of Lightroom users at his live seminars and through his blog at LightroomKillerTips.com, and he has learned first-hand what really works and what doesn’t. He tells you flat-out which techniques work best, which ones to avoid, and why. You’ll learn:</p> <p style="margin:0px;"> </p> <ul> <li>His now famous SLIM (Simplified Lightroom Image Management) system that will teach you, step by step, how to organize your images, back them up, and be able to find them quickly and easily. Scott’s SLIM system is used by photographers all over the world and is taught at colleges and universities, because it’s so simple, straightforward, and it works.</li> <li>How to make your images look like the pros and how to take advantage of the new RAW camera, creative, and B&W profiles—you’ll finally “get” the whole image-editing thing, and you’ll know exactly what to do, in what order, and why. </li> <li>How to use Lightroom along with Photoshop, and how to make the two work together absolutely seamlessly. You’ll be surprised at what you’ll be able to do, even if you’ve never used Photoshop before.</li> <li>There’s a full chapter on how to use Lightroom on your mobile device to expand Lightroom’s power.</li> <li>The last chapter really sets this book apart because this is where Scott answers his #1 most-asked Lightroom question, which is “Exactly what order am I supposed to do things in?” You’ll see his entire start-to-finish Lightroom workflow and learn how to incorporate it into your own workflow.</li> <li>You can also download most of the same images used in the book to follow right along with.</li> <li>And, you’ll get a killer collection of custom Lightroom Develop and Print presets to give you some of the most sought-after looks and effects, all with just one click.</li> </ul> <p style="margin:0px;"> </p> <p style="margin:0px;"> </p> <p style="margin:0px;"> </p> <p style="margin:0px;">This is the first and only book to bring the whole process together in such a clear, concise, and visual way. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this ground- and record-breaking book.</p>
Write, Create, Promote and Sell: A Complete Guide to Selling Your...
by , Hermit Green

Language

English

Pages

Publication Date

May 22, 2018

Product Description
Customer Reviews
There has been an unprecedented revolution in writing and publishing. Now anyone can not only write a book (ebook), but publish it on the Internet and make good money! No huge expensive printing, transporting and stocking shelves. No trying to convince a conventional publisher that your book will be a money-maker.<br /><br />Now you can do it yourself!!<br /><br />This is a NEW, UPDATED and EXPANDED edition of a previously circulated ebook. It contains all the information you need to become an "Indie" (i.e., a new independent author and self-publisher). It also contains a wealth of links to web sites where you can obtain all the services you need for FREE!<br /><br />You will learn how to write your ebook, what software you need, how to compile your ebook into any of the four available formats ("exe", PDF, Epub and Mobi), how and where you can sell it, and how to promote it. This is your best ever opportunity.<br /><br />As an encouragement, I wrote an ebook more than ten years ago, and put it on the Amazon website. What took me a few weeks to write has been steadily selling for over ten years. That was the best, most profitable work I have ever done. A few more ebooks will take care of my retirement. And its addictive! I already know what my next four ebooks are going to be.<br /><br />I'm loving this. I'm sure you will too. <br /><br />Now is the time to stop thinking about it and start producing your first ebook. The information in this ebook will help you every step of the way.
Intuitive Design: Eight Steps to an Intuitive UI
by Everett McKay

Language

English

Pages

218

Publication Date

March 11, 2018

Product Description
Customer Reviews
Make your designs immediately self-explanatory and easy to use, and never “agree to disagree” again about whether they are intuitive!<br /><b>Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven.</b> If this sounds familiar, <i>Intuitive Design: Eight Steps to an Intuitive UI</i> will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs—for mobile, web, and desktop apps. Mission accomplished!
Product Leadership: How Top Product Managers Launch Awesome Produ...
by , Nate Walkingshaw

Language

English

Pages

250

Publication Date

May 12, 2017

Product Description
Customer Reviews
<div><p>In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?</p><p>This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.</p><p>In three parts, <i>Product Leadership</i> helps you explore:</p><ul><li><b>Themes and patterns</b> of successful teams and their leaders, and ways to attain those characteristics</li><li><b>Best approaches</b> for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution</li><li><b>Strategies and tactics</b> for working with customers, agencies, partners, and external stakeholders</li></ul></div>
Photoshop Elements 2018 For Dummies (For Dummies (Computer/Tech))
by , Ted Padova

Language

English

Pages

414

Publication Date

October 13, 2017

Product Description
Customer Reviews
<p><b>The top-selling book on Photoshop Elements—updated in a new edition</b> </p> <p>Photoshop Elements offers photo editors of all skill levels the power to turn run-of-the-mill images into beautiful works of art—and <i>Photoshop Elements 2018 For Dummies</i> shows you how. Those new to photo editing who are looking for advice on making the most common fixes and experienced editors in need of a road map to this version of Photoshop Elements will find great value in this book!</p> <p>Start off by touring the Photoshop Elements interface with introductions to the tools that make the program so powerful. You’ll also follow simple step-by-step instructions for organizing images for editing, creating layers in your images, adjusting color and focus, applying artsy filters, adding text to an image, and so much more.</p> <ul> <li>Get simple explanations for handling image editing</li> <li>Find steps for giving your photos a digital makeover</li> <li>Discover tips for getting better photos</li> <li>Create frame-worthy pieces you’ll be proud to display</li> </ul> <p>If you’re ready to take your photo editing skills to new heights, all the help you need is a page—and a click—away.</p>
The User Experience Team of One: A Research and Design Survival G...
by Leah Buley

Language

English

Pages

264

Publication Date

July 09, 2013

Product Description
Customer Reviews
<p>The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.</p>
Lean UX: Designing Great Products with Agile Teams
by , Josh Seiden

Language

English

Pages

208

Publication Date

September 12, 2016

Product Description
Customer Reviews
<div><p>Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.</p><p>Inspired by Lean and Agile development theories, <i>Lean UX</i> lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. <em>Lean UX</em> shows you how to make this change—for the better.</p><ul><li>Frame a vision of the problem you’re solving and focus your team on the right outcomes</li><li>Bring the designers’ toolkit to the rest of your product team</li><li>Share your insights with your team much earlier in the process</li><li>Create Minimum Viable Products to determine which ideas are valid</li><li>Incorporate the voice of the customer throughout the project cycle</li><li>Make your team more productive: combine Lean UX with Agile’s Scrum framework</li><li>Understand the organizational shifts necessary to integrate Lean UX</li></ul></div>
The Brand Gap: Revised Edition (AIGA Design Press)
by Marty Neumeier

Language

English

Pages

208

Publication Date

August 04, 2005

Product Description
Customer Reviews
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:<br /> <br />• the new definition of brand<br />• the five essential disciplines of brand-building<br />• how branding is changing the dynamics of competition<br />• the three most powerful questions to ask about any brand<br />• why collaboration is the key to brand-building<br />• how design determines a customer’s experience<br />• how to test brand concepts quickly and cheaply<br />• the importance of managing brands from the inside<br />• 220-word brand glossary<br /> <br />From the back cover:<br />Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”<br />

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Kind Reader Monthly Drawing (March 2017)

Congratulations to February 2017's winner Henry H. of New York, USA.

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