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User Friendly: How the Hidden Rules of Design Are Changing the Wa...
by , Robert Fabricant

Language

English

Pages

400

Publication Date

November 19, 2019

Product Description
Customer Reviews
<p>In <i>User Friendly</i>, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been—and continues to be—remade according to the principles of the once-obscure discipline of user-experience design.</p><p>In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change—an underappreciated but essential history that’s pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, <i>User Friendly</i> provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In <i>User Friendly</i>, Kuang and Fabricant tell the whole story for the first time—and you’ll never interact with technology the same way again.</p>
Don't Make Me Think, Revisited: A Common Sense Approach to Web Us...
by Steve Krug

Language

English

Pages

210

Publication Date

December 23, 2013

Product Description
Customer Reviews
Since<i> Don’t Make Me Think </i>was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.<br /> <br />Now Steve returns with fresh perspective to reexamine the principles that made<i> Don’t Make Me Think</i> a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.<br /> <br />If you’ve read it before, you’ll rediscover what made <i>Don’t Make Me Think</i> so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.<br /> <br /> <br />“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”<br />–Jeffrey Zeldman, author of Designing with Web Standards <p> </p>
Storytelling with Data: Let's Practice!
by Cole Nussbaumer Knaflic

Language

English

Pages

428

Publication Date

October 09, 2019

Product Description
Customer Reviews
<p><b>Influence action through data!</b></p> <p>This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller.</p> <p><i>Let’s practice! </i>helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller <i>storytelling with data</i>’s foundational lessons, <i>Let’s practice! </i>delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes:</p> <p>● <b>Practice with Cole:</b> exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation</p> <p>● <b>Practice on your own:</b> thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions</p> <p>● <b>Practice at work:</b> practical guidance and hands-on exercises for applying <i>storytelling with data </i>lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact</p> <p>The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!</p>
Escaping the Build Trap: How Effective Product Management Creates...
by Melissa Perri

Language

English

Pages

200

Publication Date

November 01, 2018

Product Description
Customer Reviews
<p>To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.</p><p>In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.</p><p>In five parts, this book explores:</p><ul><li>Why organizations ship features rather than cultivate the value those features represent</li><li>How to set up a product organization that scales</li><li>How product strategy connects a company’s vision and economic outcomes back to the product activities</li><li>How to identify and pursue the right opportunities for producing value through an iterative product framework</li><li>How to build a culture focused on successful outcomes over outputs</li></ul>
Product Roadmaps Relaunched: How to Set Direction while Embracing...
by , Michael Connors

Language

English

Pages

267

Publication Date

October 25, 2017

Product Description
Customer Reviews
<p>A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.</p><p>This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.</p><p>Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:</p><ul><li>Articulate an inspiring vision and goals for your product</li><li>Prioritize ruthlessly and scientifically</li><li>Protect against pursuing seemingly good ideas without evaluation and prioritization</li><li>Ensure alignment with stakeholders</li><li>Inspire loyalty and over­-delivery from your team</li><li>Get your sales team working <i>with</i> you instead of against you</li><li>Bring a user­ and buyer-­centric approach to planning and decision-making</li><li>Anticipate opportunities and stay ahead of the game</li><li>Publish a comprehensive roadmap without over­committing</li></ul>
Web Engineering: Modelling and Implementing Web Applications (Hum...
by Springer

Language

English

Pages

462

Publication Date

November 20, 2007

Product Description
Customer Reviews
<p>“Web Engineering: Modelling and Implementing Web Applications” presents the state of the art approaches for obtaining a correct and complete Web software product from conceptual schemas, represented via well-known design notations.</p><br /><p>Describing mature and consolidated approaches to developing complex applications, this edited volume is divided into three parts and covers the challenges web application developers face; design issues for web applications; and how to measure and evaluate web applications in a consistent way.</p><br /><p>With contributions from leading researchers in the field this book will appeal to researchers and students as well as to software engineers, software architects and business analysts.</p>
Mapping Experiences: A Complete Guide to Creating Value through J...
by James Kalbach

Language

English

Pages

384

Publication Date

April 25, 2016

Product Description
Customer Reviews
<p>Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.</p><p>Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.</p><p><i>Mapping Experiences</i> is divided into three parts:</p><ul><li>Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy</li><li>Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments</li><li>See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models</li></ul>
Adobe Illustrator CC Classroom in a Book (2019 Release)
by Brian Wood

Language

English

Pages

480

Publication Date

December 10, 2018

Product Description
Customer Reviews
<p>Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2019 release) choose <i>Adobe Illustrator CC Classroom in a Book (2019 release)</i> from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons show users the key techniques for realizing your creative potential with Adobe Illustrator CC. Following hands-on step-by-step projects, users create logos, illustrations, posters, and more. Explore the new streamlined Tools panel and all of the features essential for being creative in Illustrator, including working with the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. From exacting illustration to free-form painting, you’ll build a strong foundation in Illustrator as you progress through the lessons.</p> <p> </p> <p>The online companion files include all the necessary assets for readers to complete the projects featured in each. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes. </p>
Adobe Photoshop CC Classroom in a Book (2019 Release)
by , Conrad Chavez

Language

English

Pages

416

Publication Date

November 19, 2018

Product Description
Customer Reviews
<p>Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose <i>Adobe Photoshop CC Classroom in a Book (2019 release)</i> from Adobe Press. The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web.</p> <p> </p> <p>In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2019 release covers features like the new Frame tool, designing reflected and radial art with Paint Symmetry, correcting mistakes with updated Undo, Navigating the redesigned Home screen, removing objects with upgraded Content-Aware Fill, saving time with simplified editing and transformations, and much more!</p> <p> </p> <p>The online companion files include all the necessary assets for readers to complete the projects featured in each chapter. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes. </p> <p> </p>
100 Things Every Designer Needs to Know About People (Voices That...
by Susan Weinschenk

Language

English

Pages

255

Publication Date

April 14, 2011

Product Description
Customer Reviews
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.<br /> <br />Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:<br /> <ul> <li>What grabs and holds attention on a page or screen? </li> </ul> <ul> <li>What makes memories stick? </li> </ul> <ul> <li>What is more important, peripheral or central vision? </li> </ul> <ul> <li>How can you predict the types of errors that people will make?</li> </ul> <ul> <li>What is the limit to someone’s social circle?</li> </ul> <ul> <li>How do you motivate people to continue on to (the next step? </li> </ul> <ul> <li>What line length for text is best?</li> </ul> <ul> <li>Are some fonts better than others? </li> </ul>These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.<br /> <br />

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