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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Language

English

Pages

320

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><b><i>NEW YORK TIMES </i>BESTSELLER<i><br /> USA TODAY </i>BESTSELLER</b><br /><br />Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br /></b><br />For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br /><br /> Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? <br /><br /> In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br /><br /> Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
The Startup Way: How Modern Companies Use Entrepreneurial Managem...
by Eric Ries

Language

English

Pages

402

Publication Date

October 17, 2017

Product Description
Customer Reviews
<b>Entrepreneur and bestselling author of <i>The Lean Startup</i>, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  <br /></b><br /> In <i>The Lean Startup</i>, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In <i>The Startup Way</i>, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. <br /><br />Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, <i>The Startup Way</i> is an essential road map for any organization navigating the uncertain waters of the century ahead.
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Language

English

Pages

258

Publication Date

September 23, 2009

Product Description
Customer Reviews
<p> </p><b>The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.</b><br /><br />In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.<br />  <br /> Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? <br />  <br /> People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  <br />  <br /> START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Side Hustle: From Idea to Income in 27 Days
by Chris Guillebeau

Language

English

Pages

273

Publication Date

September 19, 2017

Product Description
Customer Reviews
<b>The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days.</b><br /> <br />To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up.<br /> <br />But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen <i>without</i> leaving your day job?<br /> <br />Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship.  <br /> <br />Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. <br /> <br />You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.
Why Are My Goals Not Working?: Color Personalities for Network Ma...
by , Tom "Big Al" Schreiter

Language

English

Pages

148

Publication Date

November 08, 2017

Product Description
Customer Reviews
<p><b>Can goals be easy? What is the secret?<b><br /></b></b></p><p><b><b>Some goals feel difficult. Other goals feel easy to achieve. Why is this?<br /></b></b></p><p><b><b>There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us.<br /></b></b></p><p><b><b>Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help.<br /></b></b></p><p><b><b>First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories.<br /></b></b></p><p><b><b>Second, our initial goals should be small. We need to build our goal-achieving muscles. This will give us confidence.<br /></b></b></p><p><b><b>Third, we must understand our personality style. This is what sabotages most goals. If our goals are not in alignment with our personality, it all goes wrong fast.<br /></b></b></p><p><b><b>Fourth, do our goals match our internal core values? If not, how can we be motivated when we feel that nagging doubt?<br /></b></b></p><p><b><b>Fifth, instead of using willpower, could we put mini-habits to work instead? This would take away our mental stress.<br /></b></b></p><p><b><b><b>Setting goals that work for us is easy when we have guidelines and a checklist.</b><br /></b></b></p><p><b><b>Don’t feel guilty for not achieving your goals. Instead, feel the adrenaline rush of success each time you achieve your new goals.<br /></b></b></p><p><b><b><b>Scroll up and order your copy of this book now.</b></b></b></p>
Real Artists Don't Starve: Timeless Strategies for Thriving in th...
by Jeff Goins

Language

English

Pages

244

Publication Date

June 06, 2017

Product Description
Customer Reviews
<p><strong>Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.</strong></p><p>For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world’s most successful artists did <em>not</em> starve. In fact, they capitalized on the power of their creative strength. In <em>Real Artists Don’t Starve</em>, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:</p><ul><li>steal from your influences (don’t wait for inspiration),</li><li>collaborate with others (working alone is a surefire way to starve),</li><li>take strategic risks (instead of reckless ones),</li><li>make money in order to make more art (it’s not selling out), and</li><li>apprentice under a master (a “lone genius” can never reach full potential).</li></ul><p>Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it’s also a fulfilling way to thrive.</p><p>From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins’ revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.</p><p>Expanding upon the groundbreaking work in his previous bestseller <em>The Art of Work</em>, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn’t a disadvantage for success; rather, it is a powerful tool to be harnessed.</p>
Unbreakable Laws of Business Credit
by Corey Smith

Language

English

Pages

Publication Date

November 14, 2017

Product Description
Customer Reviews
The Unbreakable Laws of Business Credit is an entrepreneurs guide to establishing any corporate structure and build great business credit at the same time. It reveals how to accumulate start up capital for any business without using a personal guarantee and step by step instructions on applying for corporate credit cards. Learn some of the secrets about using, buying and establishing Shelf Corporation.
Called to Create: A Biblical Invitation to Create, Innovate, and ...
by Jordan Raynor

Language

English

Pages

242

Publication Date

November 07, 2017

Product Description
Customer Reviews
We were created by an infinitely creative God to reflect his love and character to the world. One way we do that is by continuing his creative work. In this energizing book, serial entrepreneur and bestselling author Jordan Raynor helps artists, entrepreneurs, writers, and other creatives reimagine our work as service to God and others, addressing such penetrating questions as<BR><BR>- Is my work as a creative really as God-honoring as that of a pastor or missionary?<BR>- What does it look like to create not to make a name for myself but to glorify God and serve others?<BR>- How can I use my work to fulfill Jesus's command to create disciples?<BR>- Will what I make today matter in eternity?<BR><BR>To answer these questions, Raynor shares compelling stories from an eclectic group of 40+ Christian entrepreneurs, including the founders of TOMS Shoes, Charity: Water, Chick-fil-A, In-N-Out Burger, Guinness, HTC, and Sevenly, as well as nontraditional entrepreneurs such as C. S. Lewis, Johann Sebastian Bach, and J. R. R. Tolkien. Raynor's "show" rather than "tell," story-driven style makes you feel as if you are sitting at the feet of some of the godliest and most successful entrepreneurs of all time.<BR><BR>Perfectly poised to reach today's growing creative class, this unique work restores God's position as the first entrepreneur, helping readers see the eternal value in the work they do today.
The E-Myth Revisited: Why Most Small Businesses Don't Work and Wh...
by Michael E. Gerber

Language

English

Pages

292

Publication Date

March 17, 2009

Product Description
Customer Reviews
<p>An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. </p><p>Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.</p><p><em>The E-Myth Revisited</em> will help you grow your business in a productive, assured way.</p>
Traction: Get a Grip on Your Business
by Gino Wickman

Language

English

Pages

275

Publication Date

April 03, 2012

Product Description
Customer Reviews
<div>Do you have a grip on your business, or does your business have a grip on you?<BR><BR>All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned.<BR><BR>In <I>Traction</I>, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying <I>Traction</I> every day to run profitable, frustration-free businesses—and you can too.<BR><BR>For an illustrative, real-world lesson on how to apply <I>Traction</I> to your business, check out its companion book, <I>Get A Grip</I>.<BR></div>

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Kind Reader Monthly Drawing (March 2017)

Congratulations to February 2017's winner Henry H. of New York, USA.

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