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This Is Marketing: You Can't Be Seen Until You Learn to See
by Seth Godin

Language

English

Pages

288

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b><b>A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin</b></b><br /><br />Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from <i>Permission Marketing</i> to <i>Purple Cow</i> to <i>Tribes</i> to <i>The Dip</i>. <br /><br />Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.<br /><br /><i>This is Marketing</i> shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.<br /><br />No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:<br /><br />* How to build trust and permission with your target market.<br />* The art of positioning--deciding not only who it's for, but who it's not for.<br />* Why the best way to achieve your marketing goals is to help others become who they want to be.<br />* Why the old approaches to advertising and branding no longer work.  <br />* The surprising role of tension in any decision to buy (or not).<br />* How marketing is at its core about the stories we tell ourselves about our social status.<br /><br />You can do work that matters for people who care. This book shows you the way.
Unlimited Memory: How to Use Advanced Learning Strategies to Lear...
by Kevin Horsley

Language

English

Pages

189

Publication Date

January 26, 2014

Product Description
Customer Reviews
<h2>Kevin Horsley Broke a World Memory Record in 2013...</h2><br /><b>And You're About to Learn How to Use His Memory Strategies to Learn Faster, Be More Productive and Achieve More Success</b><br /><br />With over 200,000 copies sold, <i>Unlimited Memory</i> is a Wall Street Journal Best Seller and has been the #1 memory book on Amazon for more than two years. It has been translated into more than a dozen languages including French, Chinese, Russian, Korean, Ukrainian, and Lithuanian.<br /><br />Most people never tap into 10% of their potential for memory.<br /><br />In this book, you're about to learn:<br /><br /><h2>How the World's Top Memory Experts Concentrate and Remember Any Information at Will, and How You Can Too</h2><br />Do you ever feel like you're too busy, too stressed or just too distracted to concentrate and get work done?<br /><br />In Unlimited Memory, you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand, and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress and mistakes at work.<br /><br />In this book, you'll find all the tools, strategies and techniques you need to improve your memory.<br /><br />Here’s just a taste of the memory methods you'll learn in this book:<br /> <ul><br /> <li> The 3 bad habits that keep you from easily remembering important information</li><br /> <li> How a simple pattern of thinking can stop you from imprinting and remembering key facts, figures and ideas, and how to break this old pattern so you’ll never again be known as someone with a “bad memory”</li><br /> <li> How to <b>master your attention</b> so you can focus and concentrate longer, even during challenging or stressful situations</li><br /> <li> How to use your car to remember anything you want (like long lists or information you need to remember for your studies or personal life) <b>without writing anything down</b></li><br /> <li> Simple methods that allow you to nail down tough information or complex concepts quickly and easily</li><br /><li> How to combine your long-term memory (things you already know and will never forget) and short-term memory (information you want to remember right now) to <b>create instant recall</b> for tests, presentations and important projects</li><br /><li> The simple, invisible mental <b>technique for remembering names</b> without social awkwardness or anxiety</li><br /><li> How using your imagination to bring boring information to life can help you <i>dramatically improve your attention span and recall</i></li><br /><li> An incredible strategy for remembering numbers (the same system Kevin used to remember Pi to 10,000 digits and beat the world memory record by 14 minutes)</li><br /><li> How to use a mental map to <b>lock in and connect hundreds or even thousands of ideas in your long-term memory</b> (this method will allow you to become a leading expert in your field faster than you ever dreamed possible)</li></ul><br />If you're ready to harness the incredible power of your mind to remember more in less time, this book is for you.<br /><br /><b>About the Author</b><br /><br />For over 25 years, Kevin Horsley has been analyzing the mind and memory and its capacity for brilliance. He is one of only a few people in the world to have received the title of International Grandmaster of Memory. He is a World Memory Championship medalist, and a two-time World Record holder for The Everest of memory tests. Kevin is also an author of four books, and the designer of a mathematics game with the Serious Games Institute at North-West University Vaal Campus.<br /><br />His work has been featured in The Oprah Magazine, Time, Forbes, Inc., The Huffington Post, ELLE, Longevity and on numerous TV and radio shows. <br /><br />Kevin is an International professional speaker and has spoken in many different countries. He assists organizations in improving their learning, motivation, creativity and thinking.
Emotional Intelligence 2.0
by , Jean Greaves

Language

English

Pages

281

Publication Date

June 13, 2009

Product Description
Customer Reviews
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.<br /><br />By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.<br /><br />Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:<br /><br />1) Self-Awareness<br />2) Self-Management<br />3) Social Awareness<br />4) Relationship Management<br /><br />Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it:<br /><br />“Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”<br />—The Dalai Lama<br /><br />“A fast read with compelling anecdotes and good context in which to understand and improve.”<br />—Newsweek<br /><br />"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."<br />--Stephen R. Covey, author, The 7 Habits of Highly Effective People<br /><br />"This book can drastically change the way you think about success...read it twice."<br />--Patrick Lencioni, author, The Five Dysfunctions of a Team
StrengthsFinder 2.0
by Tom Rath

Language

English

Pages

174

Publication Date

September 01, 2013

Product Description
Customer Reviews
<P>**Once you have purchased this ebook, the unique access code will be sent to the email address you have registered with Kindle.**</P><br /><P>DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?<BR><BR>Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.<BR><BR>To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.<BR><BR>In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.<BR><BR>Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.<BR><BR>AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0<BR>(using the unique access code included with each book)<BR><BR>* A new and upgraded edition of the StrengthsFinder assessment<BR><BR>* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year<BR><BR>* A more customized version of your top five theme report<BR><BR>* 50 Ideas for Action (10 strategies for building on each of your top five themes)<BR><BR>* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes</P>
Deep Work: Rules for Focused Success in a Distracted World
by Cal Newport

Language

English

Pages

287

Publication Date

January 05, 2016

Product Description
Customer Reviews
<div><b>Georgetown University professor and popular blogger Cal Newport reveals the new key to achieving success and true meaning in one's professional life.</b><br /></div><div><b><br /></b></div><div><b>An Amazon Best Book of 2016 Pick in Business & Leadership</b></div><div><b><i>Wall Street Journal </i>Business Bestseller</b></div><div><b>A Business Book of the Week at 800-CEO-READ</b></div><div><br /></div><div><div>Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.</div><div><br /></div><div>In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. </div><div><br /></div><div>A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.</div></div>
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

368

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
The Curse of Bigness: Antitrust in the New Gilded Age
by Tim Wu

Language

English

Pages

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b>"Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies."--<i>Publishers Weekly</i><BR><BR>From the man who coined the term "net neutrality," author of <i>The Master Switch</i> and <i>The Attention Merchants</i>, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.</b><BR><BR>We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself. History suggests that tolerance of inequality and failing to control excessive corporate power may prompt the rise of populism, nationalism, extremist politicians, and fascist regimes. In short, as Wu warns, we are in grave danger of repeating the signature errors of the twentieth century.<br /><br />In <i>The Curse of Bigness</i>, Columbia professor Tim Wu tells of how figures like Brandeis and Theodore Roosevelt first confronted the democratic threats posed by the great trusts of the Gilded Age--but the lessons of the Progressive Era were forgotten in the last 40 years. He calls for recovering the lost tenets of the trustbusting age as part of a broader revival of American progressive ideas as we confront the fallout of persistent and extreme economic inequality.
Peak: Secrets from the New Science of Expertise
by , Robert Pool

Language

English

Pages

339

Publication Date

April 05, 2016

Product Description
Customer Reviews
<DIV><DIV><DIV><DIV><B>“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of </B><I><B>Linchpin</B></I><BR /><BR /><B><B>“Anyone who wants to get better at anything should read [</B><I>Peak</I><B>]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives.”—</B><I>Fortune</I></B><BR /><BR /> Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. <I>Peak</I> distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.<BR />  <BR /><B>“The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day.”—Dan Coyle, author of </B><I><B>The Talent Code</B></I><BR />  <BR /><B>“Ericsson’s research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world.”—Joshua Foer, author of </B><I><B>Moonwalking with Einstein</B></I></DIV></DIV></DIV></DIV>
The Challenger Sale: Taking Control of the Customer Conversation
by , Brent Adamson

Language

English

Pages

240

Publication Date

November 10, 2011

Product Description
Customer Reviews
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies,The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
What Color Is Your Parachute? 2019: A Practical Manual for Job-Hu...
by Richard N. Bolles

Language

English

Pages

352

Publication Date

August 14, 2018

Product Description
Customer Reviews
<b><b>With more than 10 million copies sold in 28 countries, the world's most popular job-search book is updated for 2019, tailoring Richard Bolles's long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers.</b></b><br /><br />In today's challenging job-market, the time-tested advice of <i>What Color Is Your Parachute?</i> is needed more than ever. Recent grads facing a tough economic landscape, workers laid off mid-career, and people searching for an inspiring work-life change all look to career guru Richard N. Bolles for support, encouragement, and advice on which job-hunt strategies work<b>—</b>and which don't. This revised edition combines classic elements like the famed Flower Exercise with updated tips on social media and search tactics. Bolles demystifies the entire job-search process, from writing resumes to interviewing to networking, expertly guiding job-hunters toward their dream job.

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