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Villainous Weapons of Persuasion (Success Villains Book 3)
by Ben Settle

Language

English

Pages

51

Publication Date

August 01, 2019

Product Description
Customer Reviews
If you want the secret weapons of persuasion and influence used by the world’s most cunning villains, then this book can give them to you.<br /><br />It’s called:<br /><i>Villainous Weapons of Persuasion</i><br /><br />It includes:<br /><br />• Bullseye’s “N-Word” that makes ordinary men quake in terror — this word most men fear can persuade even cold and indifferent women to pursue you… lets businesses charge top fees for imperfect products… and was used by a business author to make more money selling water filters door-to-door part time than he did as an airline pilot!<br /><br />• The Emperor Palpatine way to turn flaws into reasons to believe you — this powerful method is taught by one of the world’s greatest sales trainers, was used by Walt Disney to get investor funding for his first theme park when it was overrun with ugly weeds, and turned a small car rental company into one of the biggest in history.<br /><br />• Walter White’s trick for getting people no choice but to do as you say— this gutsy trick was used by a famous ad man to make bullies submit to him… by a preacher to persuade evil men to fear even looking at him… and by a pitchman to persuade entire cities to build skyscrapers back when people were plunging to their deaths in elevators. <br /><br />• Pennywise the clown’s spear of influence that impales all resistance to doing as you say — this deadly weapon of persuasion was used by mail-order men to sell expensive products to skeptical strangers sight unseen… by a telemarketer to sell $200,000 stocks to people who hated his guts… and by authors to sell billions worth of Bible-related books the world over.<br /><br />• Freddy Krueger’s secret for slashing away skepticism — this was used by one of New York’s top salesmen, a garbage service to get featured on Oprah, Johnny Carson to become the most recognized man on TV, and even a desperate publisher to get libraries to loan him non-circulating books.<br /><br />• Apollo Creed’s method of “preeminence” — this means wherever you go, people already know, trust, and respect you, and was used by celebrity inventors (like Thomas Edison), entertainers (like Frank Sinatra), actors (like Steve McQueen), artists (like Pablo Picasso), and even great comic book writers (like Stan Lee) to get whatever they wanted.<br /><br />• Donald Trump’s ace-in-the-hole for turning slander into influence — this lets you benefit from accusations or personal attacks — like Donald Trump used it to get himself elected President, husbands using it to silence wives trying to emasculate them, and even this book’s author to turn being slandered by a rapper into $30k in book sales in a week.<br /><br />Get your copy today, and be far more persuasive and influential by tomorrow
Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
<b>HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.</b><br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /><b>Learn how to use the right words with the right people, and get through the “Communication Wall”</b><br /><br />Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.<br /><br /><b>And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall.</b><br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br /><b>Learn the persuasion psychology, spark interest and enthusiasm and get what you want.</b><br /><br />In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br /><b>The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile®<br />2. Conversational Coaching with the LAB Profile®<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile® of Conflict<br />7. LAB Profile® Inventions and Tools, and more.</b><br /><br /><b>Interested? Just scroll up and get your copy today!</b><br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
Influence: The Psychology of Persuasion
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones

Language

English

Pages

151

Publication Date

July 26, 2017

Product Description
Customer Reviews
<b><i>“Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book.”<br /><br />—Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network<br /><br />“Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such.”<br /><br />—Bob Burg, co-author of The Go-Giver<br /><br />“I think Phil says it best himself at the end of this fabulous read: “Everything you have learned in this book is simple, easy to do and works.” It’s tried and tested, proven and guaranteed to help you get your own way more often.”<br /><br />—Philip Hesketh, professional speaker and author on the psychology of persuasion and influence<br /><br /><h2>Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count.</h2><br /><br />Learn practical and instantly applicable skills in this book by Phil M. Jones, who’s trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. </i></b><br /><br /><h2>Why This Book Will Help Me</h2><br /><br />Let’s face it, the success or failure of almost every human interaction is effected by the ability to choose the exact right words at the exact right time. Hard work, talent and perfect timing can all have great impact on your success, yet without the ability to steer a conversation and create an agreeable outcome so much effort is wasted. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation. <br /><br /><b>When It Really Counts</b><br /><br />Written with business situations in mind, it's applicable to many of life’s big moments. Whether looking to secure a job, close the sale, or help a friend, or loved one see things from another point of view – the ability to influence others is a universal skill. <br /><br />On the ABC hit tv-series “Shark Tank” , entrepreneurs are presenting their business ideas to potential millionaire investors. When these entrepreneurs have the camera rolling, and the lights are on, they know that every single word matters. <br /><br />In your important moments, do you feel that you exactly what to say? <br /><br /><h2>What You Will Learn</h2><br /><br />In Exactly What to Say, Phil delivers what he calls his “Magic Words” and precise examples of how you can use them. Expect to read the book quickly and feel instantly motivated to create your own examples to help you win more business, have more influence in your workplace and grow your persuasiveness in social circumstances. <br /><br /><h2>Author</h2><br /><br />Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and over fifty countries. Global brands, business leaders and celebrities have all consulted Phil’s expertise.<br /><br />In 2013 he became the youngest winner of the British Excellence in Sales and Marketing Award, has written multiple best selling books and continues to speak to audiences globally to demystify the art of selling and help empower people to ask for the things they want in life. <br /><br /><h2>Praise for Exactly What to Say</h2><br /><br />“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” <br /><br />—Sylvie di Giusto, keynote speaker and corporate image consultant<br /><br />“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.”<br /><br />—Grant Leboff, CEO, StickyMarketing.com<br /><br />“If you want to sell more and influence better, then this book is as close as you’ll get..."<br /><br />—Rob Brown, founder Networking Coaching Academy
Fascinate, Revised and Updated: How to Make Your Brand Impossible...
by Sally Hogshead

Language

English

Pages

352

Publication Date

April 26, 2016

Product Description
Customer Reviews
<p>A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.</p><p>In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?</p><p>Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.</p><p>Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:</p><p>• Which brand of frozen peas you pick in the case</p><p>• Which city, neighborhood, and house you choose</p><p>• Which profession and company you join</p><p>• Where you go on vacation</p><p>• Which book you buy off the shelf</p><p>Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—<em>Fascinate</em> explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.</p>
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you’re tired of struggling to make online marketing work…<br /><br />Sick of throwing money down the drain with PPC advertising…<br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business…<br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice…<br /><br />Untested theories which sound good but don’t work in the real world…<br /><br />Or a book full of ‘warm and fuzzy’ stories which make you feel good…<br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what’s working online…<br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…<br /><br />And elevate your business above the competition and CRUSH them into a fine powder…<br /><br />Then ‘Sell Like Crazy’ will change your business-life forever.<br /><br />Here’s just a taste of what Sabri reveals in this revolutionary book... <br /><br />• How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />• Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />• The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer )<br /><br />• How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />• The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />• A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />• The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />• How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />

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