Categories

 > Business & Money > Marketing & Sales

50,263 results were found

Sort by:

This Is Marketing: You Can't Be Seen Until You Learn to See
by Seth Godin

Language

English

Pages

288

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b><b>#1<i> Wall Street Journal</i> Bestseller<br /><br />Instant <i>New York Times </i>Bestseller<i><br /><br /></i>A game-changing approach to marketing, sales, and advertising. </b></b><br /><br />Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from <i>Permission Marketing</i> to <i>Purple Cow</i> to <i>Tribes</i> to <i>The Dip</i>. <br /><br />Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. <i>This is Marketing</i> shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. <br /><br />Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. <br /><br />No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:<br /><br />* How to build trust and permission with your target market.<br />* The art of positioning--deciding not only who it's for, but who it's not for.<br />* Why the best way to achieve your goals is to help others become who they want to be.<br />* Why the old approaches to advertising and branding no longer work.  <br />* The surprising role of tension in any decision to buy (or not).<br />* How marketing is at its core about the stories we tell ourselves about our social status.<br /><br />You can do work that matters for people who care. This book shows you the way.
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Pitch Perfect: How to Say It Right the First Time, Every Time
by Bill McGowan

Language

English

Pages

291

Publication Date

April 01, 2014

Product Description
Customer Reviews
<p>Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.</p><p>Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In <em>Pitch Perfect</em>, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.</p><p><em>Pitch Perfect </em>teaches you<em> </em>how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With <em>Pitch Perfect</em> you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.</p>
Sell It Like Serhant: How to Sell More, Earn More, and Become the...
by Ryan Serhant

Language

English

Pages

226

Publication Date

September 18, 2018

Product Description
Customer Reviews
<b>NATIONAL BESTSELLER<i> ** USA Today </i>Bestseller<i> </i>**<i> Los Angeles Times </i>Bestseller ** <i>Wall Street Journal </i>Bestseller</b><br /><b><br />A lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo's <i>Million Dollar Listing: New York</i> and <i>Sell It Like Serhant</i>.<br /></b><br />"Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game." <br /><b>- Andy Cohen, host of <i>Watch What Happens Live...</i> and <i>New York Times</i> bestselling author of <i>Superficial</i></b><br /><br />Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Whether you are selling a brownstone or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you. <br /><br /><i>Sell It Like Serhant </i>is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on:<br /><ul><li>The Seven Stages of Selling</li><li>Getting FKD: How to Be a Time Manager, Not a Time Stealer.</li><li>Negotiating Like A BOSS</li><li>"The One Who...": Everyone Needs a Hook</li><li>Pulling the Indecisive Client Forward</li><li>And Much More!</li></ul>This book is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. <br /><br />Whatever your business or expertise, <i>Sell It Like Serhant </i>will make anyone a master at sales.<br /><br />Ready, set, GO!<br />
Buying Customers 2.0: Acquire More Customers With Less Money
by Bradley Sugars

Language

English

Pages

232

Publication Date

October 01, 2018

Product Description
Customer Reviews
<p style="text-decoration-style: initial; text-decoration- "><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it," Sugars said. "They say, 'I'm on the radio, I have an ad in the paper,' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company and their life."</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">From building a target market to incentivizing referrals to profit margins and everything in between, "Buying Customers" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built," </span> </p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.
The Curse of Bigness: Antitrust in the New Gilded Age
by Tim Wu

Language

English

Pages

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b>"Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies."--<i>Publishers Weekly</i><BR><BR>From the man who coined the term "net neutrality," author of <i>The Master Switch</i> and <i>The Attention Merchants</i>, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.</b><BR><BR>We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself. History suggests that tolerance of inequality and failing to control excessive corporate power may prompt the rise of populism, nationalism, extremist politicians, and fascist regimes. In short, as Wu warns, we are in grave danger of repeating the signature errors of the twentieth century.<br /><br />In <i>The Curse of Bigness</i>, Columbia professor Tim Wu tells of how figures like Brandeis and Theodore Roosevelt first confronted the democratic threats posed by the great trusts of the Gilded Age--but the lessons of the Progressive Era were forgotten in the last 40 years. He calls for recovering the lost tenets of the trustbusting age as part of a broader revival of American progressive ideas as we confront the fallout of persistent and extreme economic inequality.
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

368

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>

Blog - Latest Entries

Roxane Gay Difficult Women Review
For avid readers, the advent of the Kindle was a godsend. It allowed them to expand their personal libraries as much as they wanted without worrying about taking up too much space. Along with increasing the potential for library depth, the kindle has also allowed for a more diverse reading taste. You can now take risks on books that you previously wouldnt have due to the Kindle eliminating sp...

David Foster Wallace Brief Interviews with Hideous Men & Girl with Curious Hair Reviews
The technology of the Kindle allows you to carry a library with you wherever you go. And, like a library, your Kindle collection should be vast and diverse. Aside from the New York Times Bestseller list, it can be hard to know which books are worth your time to download. Luckily, the literary cannon spans for generations. Of the most recent generation of literary greats, David Foster Wallac...

Junot Diaz The Brief Wondrous Life of Oscar Wao Review
Kindle technology allows you to build an impressive collection of stories without filling shelves upon shelves with books. This convenience makes it possible to experiment with your reading choices without making the commitment to order a book, wait for its arrival, and sticking it on your shelf. Ive found that the Kindle has made me a much more adventurous reader. With this new-found adve...

Ernest Hemingway The Old Man and the Sea Review
As you start to increase your kindle collection, it is wise to download a variety of things to read. And sure, the latest serial novel is a great addition to the collection, but sometimes you need a literary classic. Luckily, there is a plethora of classics to choose from. When it comes to literary classics, there are few authors with a better reputation than Ernest Hemingway. Hemingway, so...

Stephen Kings On Writing: A Memoir of the Craft
For fans of the suspense and horror genres, Stephen King is a household name. Chances are, if you read the genres at all, your kindles are filled with a novel or two of his. But Kings prolific career has not stayed within the genre. In fact, one of Kings greatest efforts came in the form of a nonfiction memoir. Kings On Writing blends personal memoir and advice on writing craft that resu...

More >>

Enter the Kind Reader Monthly Drawing

$25 Amazon.com Gift Card giveaway

There's a daily limit of 3 free e-books that can be downloaded at KindReader.com