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Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
<b>HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.</b><br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /><b>Learn how to use the right words with the right people, and get through the “Communication Wall”</b><br /><br />Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.<br /><br /><b>And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall.</b><br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br /><b>Learn the persuasion psychology, spark interest and enthusiasm and get what you want.</b><br /><br />In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br /><b>The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile®<br />2. Conversational Coaching with the LAB Profile®<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile® of Conflict<br />7. LAB Profile® Inventions and Tools, and more.</b><br /><br /><b>Interested? Just scroll up and get your copy today!</b><br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink

Language

English

Pages

272

Publication Date

April 05, 2011

Product Description
Customer Reviews
<b>The <i>New York Times</i> bestseller that gives readers a paradigm-shattering new way to think about motivation <b>from the author of <b><b><b><i>When: The Scientific Secrets of Perfect Timing</i></b></b></b></b></b><br /><br /> Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of <i>To Sell Is Human: The Surprising Truth About Motivating Others</i>). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.<br /><br /> Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<div><strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.</div><div><br /></div><div>Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."</div><div><br /></div><div>The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.</div><div><br /></div><div>With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.</div>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
Six Figure Blogging Blueprint: How to Start an Amazingly Profitab...
by Raza Imam

Language

English

Pages

82

Publication Date

April 30, 2019

Product Description
Customer Reviews
<p><strong>Discover how to start an AMAZINGLY profitable blog in the next 60 days (even if you have no experience)</strong></p><p>Are you looking for a <strong>proven</strong>, <em>step-by-step</em> system that allows you to create a profit pulling blog on autopilot - with very little experience?</p><p>Are you ready to start making income<strong> blogging</strong>, but don't know where to begin?</p><p>Well, just imagine what it would be like if you <em>easily</em> saw money rolling into your bank account.</p><p>Because once you master this process, you'll be able to work from anywhere in the world.</p><p>You'll be able to <strong>quit</strong> your job for good.</p><p>And you'll be able to build passive income business profits over the long-term.</p><p>In this short but <em><strong>powerful</strong></em> book, I reveal my story of building a passive income blogging business.</p><p>You'll discover how to do it, step-by-step.</p><p>I'll show you how to get the same results as other ultra-successful bloggers.</p><p>Even if you have a full-time job.</p><p><strong>In this book, you'll discover:</strong></p><ul><li>The <strong>BEST</strong> Topics to Write About (<em>the SECRET to a wildly successful blog</em>)</li><li>Getting Setup the <strong>Easy Way</strong> (<em>step-by-step</em>) - Hosting, Domain Names, and Content Management System</li><li>The Secrets of Designing a <em><strong>Beautiful</strong></em>, <em><strong>Responsive</strong></em> Blog (<em>quickly and easily</em>)</li><li>The <strong>#1 Secret</strong> to Instantly Building Rapport w/ Your Audience</li><li>The <strong>MIND-BLOWING</strong> Content Strategy to Attract Hordes of Eager Readers</li><li>How to Create <strong>FACE-MELTINGLY</strong> Good Blog Posts (they’ll go viral and generate massive traffic)</li><li>The <em>Step-by-Step</em> to Get Featured on the Biggest Blogs, Podcasts, and Websites in Your Industry (<em>and send a stampede of visitors to your blog</em>)</li><li><strong>Email Marketing Magic</strong></li><li>And much, much more</li></ul><p>It's time to stop gambling with your hard-earned money.</p><p>Join the thousands of smart professionals that are leveraging their expertise to make consistent passive income and make money from home from their blog.  </p><p>I'm an Amazon best-selling author will show you <strong><u>exactly</u></strong> how I broke through fear, frustration, and self-doubt to make a consistent, passive income over the past 2 years (over $25,000)</p><p>I reveal the <strong>secrets</strong> I used to profitably grow my income and watch the money and sales roll into my bank account - like clockwork. </p><p>This strategy is powerful, and yet so simple to use.</p><p><u>Even if you are a complete beginner</u>, this strategy will have you earning income streams from your blog in no time.</p><p>And if you ever get stuck, you can always reach out to me. </p><p>So get started today.</p><p><strong>Scroll to the top of this page and click BUY NOW."</strong></p><br /><p>This is book 3 in the "Digital Marketing Mastery" series.</p>
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
INSPIRED.: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you’re tired of struggling to make online marketing work…<br /><br />Sick of throwing money down the drain with PPC advertising…<br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business…<br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice…<br /><br />Untested theories which sound good but don’t work in the real world…<br /><br />Or a book full of ‘warm and fuzzy’ stories which make you feel good…<br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what’s working online…<br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…<br /><br />And elevate your business above the competition and CRUSH them into a fine powder…<br /><br />Then ‘Sell Like Crazy’ will change your business-life forever.<br /><br />Here’s just a taste of what Sabri reveals in this revolutionary book... <br /><br />• How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />• Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />• The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer )<br /><br />• How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />• The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />• A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />• The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />• How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.

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