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Storytelling with Data: A Data Visualization Guide for Business P...
by Cole Nussbaumer Knaflic

Language

English

Pages

252

Publication Date

October 07, 2015

Product Description
Customer Reviews
<b>Don't simply show your data—tell a story with it!</b> <p><i>Storytelling with Data</i> teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.</p> <p>Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:</p> <ul> <li>Understand the importance of context and audience</li> <li>Determine the appropriate type of graph for your situation</li> <li>Recognize and eliminate the clutter clouding your information</li> <li>Direct your audience's attention to the most important parts of your data</li> <li>Think like a designer and utilize concepts of design in data visualization</li> <li>Leverage the power of storytelling to help your message resonate with your audience</li> </ul> <p>Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—<i>Storytelling with Data</i> will give you the skills and power to tell it!</p>
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones

Language

English

Pages

151

Publication Date

July 26, 2017

Product Description
Customer Reviews
<b><i>“Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book.”<br /><br />—Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network<br /><br />“Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such.”<br /><br />—Bob Burg, co-author of The Go-Giver<br /><br />“I think Phil says it best himself at the end of this fabulous read: “Everything you have learned in this book is simple, easy to do and works.” It’s tried and tested, proven and guaranteed to help you get your own way more often.”<br /><br />—Philip Hesketh, professional speaker and author on the psychology of persuasion and influence<br /><br /><h2>Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count.</h2><br /><br />Learn practical and instantly applicable skills in this book by Phil M. Jones, who’s trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. </i></b><br /><br /><h2>Why This Book Will Help Me</h2><br /><br />Let’s face it, the success or failure of almost every human interaction is effected by the ability to choose the exact right words at the exact right time. Hard work, talent and perfect timing can all have great impact on your success, yet without the ability to steer a conversation and create an agreeable outcome so much effort is wasted. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation. <br /><br /><b>When It Really Counts</b><br /><br />Written with business situations in mind, it's applicable to many of life’s big moments. Whether looking to secure a job, close the sale, or help a friend, or loved one see things from another point of view – the ability to influence others is a universal skill. <br /><br />On the ABC hit tv-series “Shark Tank” , entrepreneurs are presenting their business ideas to potential millionaire investors. When these entrepreneurs have the camera rolling, and the lights are on, they know that every single word matters. <br /><br />In your important moments, do you feel that you exactly what to say? <br /><br /><h2>What You Will Learn</h2><br /><br />In Exactly What to Say, Phil delivers what he calls his “Magic Words” and precise examples of how you can use them. Expect to read the book quickly and feel instantly motivated to create your own examples to help you win more business, have more influence in your workplace and grow your persuasiveness in social circumstances. <br /><br /><h2>Author</h2><br /><br />Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and over fifty countries. Global brands, business leaders and celebrities have all consulted Phil’s expertise.<br /><br />In 2013 he became the youngest winner of the British Excellence in Sales and Marketing Award, has written multiple best selling books and continues to speak to audiences globally to demystify the art of selling and help empower people to ask for the things they want in life. <br /><br /><h2>Praise for Exactly What to Say</h2><br /><br />“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” <br /><br />—Sylvie di Giusto, keynote speaker and corporate image consultant<br /><br />“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.”<br /><br />—Grant Leboff, CEO, StickyMarketing.com<br /><br />“If you want to sell more and influence better, then this book is as close as you’ll get..."<br /><br />—Rob Brown, founder Networking Coaching Academy
Nudge: Improving Decisions About Health, Wealth, and Happiness
by , Cass R. Sunstein

Language

English

Pages

320

Publication Date

February 24, 2009

Product Description
Customer Reviews
<b><b>From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s <i>Blink </i>and Daniel Kahneman’s <i>Thinking Fast and Slow</i><br /></b><br /><b><i>New York Times </i>bestseller</b><br /> <b><b>Named a Best Book of the Year by <i>The </i></b><i>Economist </i>and the <i>Financial Times</i></b></b><br /><br />Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. <i>Nudge </i>is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.<br /><br /><b>More than 750,000 copies sold</b>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
How to master Influencing Language and get what you want, without manipulating.<br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /> Learn how to use the right words with the right people, and get through the “Communication Wall”<br /><br />Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. <br />The holes come in specific shapes, unique to each person.<br /><br /> And if you want to communicate with that person, you need to use words, <br /> and behavior that fit exactly with the holes in the other person’s wall.<br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br />Learn the persuasion psychology, spark interest and enthusiasm and get what you want.<br /><br /> In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br />The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile®<br />2. Conversational Coaching with the LAB Profile®<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile® of Conflict<br />7. LAB Profile® Inventions and Tools, and more.<br /><br />Interested? Just scroll up and get your copy today!<br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence. <br /><br /><br /><br /><br /><br />
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
Under the Influence - How to Fake Your Way into Getting Rich on I...
by Trey Ratcliff

Language

English

Pages

566

Publication Date

April 15, 2019

Product Description
Customer Reviews
Join photographer Trey Ratcliff, of the #1 travel photography blog StuckinCustoms.com, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake “Influencers” - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. <br /><br />You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. <br /><br />Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it’s possible to stay zen on the Internet - without needing to unplug completely. <br />
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<div><strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.</div><div><br /></div><div>Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."</div><div><br /></div><div>The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.</div><div><br /></div><div>With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.</div>
Big Things Have Small Beginnings: Learn to Play the Great Game
by Wes Berry

Language

English

Pages

274

Publication Date

November 30, 2018

Product Description
Customer Reviews
<h2><strong>Wall Street Journal and USA TODAY Bestseller</strong></h2><p><strong></strong>Wes Berry built a remarkable $60 million-dollar international business from his family’s small florist shop, which began in Detroit. Now, in his extraordinary new book, he shares what he has learned over the years about leadership and business growth.  In many businesses that fail, the small things are overlooked; they are the things that are often the easiest to implement, but at the same time they are easy to forget.  It’s these small things that have the greatest impact in the long-term.</p><p>Neglecting small things can be the difference between failure and success.</p><p> Gleaning from his personal endeavors in business, Wes instructs and encourages you to take full responsibility as a leader. Drawing on insights from great leaders throughout history, he guides you through the key tasks that made them successful—tasks that will enable you to find complementary employees and associates whom you can help develop in the very same way.</p><p> With each turn of the page, you’ll gain knowledge from strategists such as Sun Tzu, General Douglas MacArthur and Sam Houston that will help you grow in business as well as life. Everyone has to start somewhere in this great game of Business and Life. As Wes himself has learned, those Small Beginnings often inexorably lead to some mighty Big Things!</p><p>Wesley Berry started working at his family’s Detroit-based florist shop when he was just a teenager. He quickly demonstrated a strategic style of management that propelled it from a $60K per year business to a $60 million-dollar international business operating in 130 different countries. In 2016, after 40 years in business, he sold it to “retire” and follow other passions.</p><p>Through the years, he's provided consulting services to over forty businesses and has appeared as a guest on <em>NPR, The Wall Street Journal, The London Times, Entrepreneur</em> and <em>Time magazines</em>, <em>Fox News, Neil Cavuto, Geraldo Rivera</em>, and J<em>ohn Stossel</em>, to name a just few.</p><p>As Wes says,<em>“ The “Big Things”—the successes—all start with some very small beginnings.”</em></p><h2><strong>If you want the Big Things to come your way, read this book and be the one who wins the Great Game.</strong><br /><br /></h2>

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