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The Hacking of the American Mind: The Science Behind the Corporat...
by Robert H. Lustig

Language

English

Pages

352

Publication Date

September 12, 2017

Product Description
Customer Reviews
<b>"Explores how industry has manipulated our most deep-seated survival instincts."<b>—David Perlmutter, MD, Author, #1 <i>New York Times</i> bestseller, <i>Grain Brain</i> and<i> Brain Maker</i></b><br /><br />The <i>New York Times</i>–bestselling author of <i>Fat Chance </i>reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.</b><br />  <br /> While researching the toxic and addictive properties of sugar for his <i>New York Times </i>bestseller <i>Fat Chance</i>, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.<br />             <br />Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.<br />             <br />With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<div><strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.</div><div><br /></div><div>Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."</div><div><br /></div><div>The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.</div><div><br /></div><div>With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.</div>
Mastering Amazon Descriptions: An Author's Guide: Copywriting for...
by Brian Meeks

Language

English

Pages

220

Publication Date

February 21, 2019

Product Description
Customer Reviews
It’s your deepest fear.<br /><br />The book doesn’t sell.<br /><br />Could it be your description sucks?<br /><br />Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author’s Guide, comes a new book on the art of copywriting for descriptions.<br /><br />A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.<br /><br />Would you rather pay for 10 or 30 clicks to get a conversion?<br /><br />With 40 descriptions across lots of genres, you’ll find everything you need to understand and train yourself to write proper copy.<br /><br />•Powerful hooks<br />•Engaging copy<br />•Visually Appealing formatting<br /><br />You’ll adore this book, because it’s going to make you love writing descriptions and copywriting.<br /><br />Get it now.<br />
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Way of the Wolf: Straight Line Selling: Master the Art of Persuas...
by Jordan Belfort

Language

English

Pages

257

Publication Date

September 26, 2017

Product Description
Customer Reviews
<b>Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie <i>The Wolf of Wall Street</i>—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.</b><BR><BR>For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in <i>Way of the Wolf</i>, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.<BR> <BR>Written in his own inimitable voice, <i>Way of the Wolf</i> cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-...
by Gundi Gabrielle

Language

English

Pages

317

Publication Date

January 01, 2019

Product Description
Customer Reviews
<h1><strong>Passive Income Freedom!</strong></h1><h2><em>Is it real + possible? Do you need a lot of money or special skills? Can anyone achieve this?</em></h2><p><br /></p><p>If you ever asked these questions, this book will give you some answers and show you in 23 Step-by-Step Blueprints that - <em>yes</em> - Passive Income Freedom is definitely real and achievable for everyone:</p><h3><strong>Including YOU!</strong></h3><h3><em></em><br /></h3><h3><em>Even as a total beginner.</em><br /></h3><p><em></em><br /></p><p>What you will <u><em>not</em></u> find in this book are get rich quick schemes or inflated promises.</p><p>This book is not for lazy people or tricksters trying to beat the system.</p><p>These are <u><strong>solid, proven passive income blueprints</strong></u> that do take work in the beginning and certainly have a learning curve. <br /></p><p><em>Like anything worth having.</em></p><h2><em></em>But...<br /></h2><h2><em></em><br /></h2><h2><em>If you are ready for freedom,</em><br /></h2><p><em></em><br /></p><h3><em>Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs,<br /></em></h3><h3><em>Ready to get out under that pile of debt and bills to pay,<br /></em></h3><h3><em>Ready to become the person you were meant to be<br /></em></h3><h3><em>with the freedom to pursue your passions and</em><br /></h3><h3><em>share some AWEsome with the world...</em><br /></h3><h3><br /></h3><h2>Then...<br /></h2><h3><br /></h3><h3>this book will be an amazing resource. Taking you by the hand and giving you:<br /></h3><h3><br /></h3><h2><strong>A Tour-de-Force Ride through the many - <em>vastly different</em> - realms of passive income entrepreneurship.</strong><br /></h2><p><strong></strong><br /></p><p><strong>So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - <u><em>with</em></u> - an action plan in place on how to get there.</strong><br /></p><p><strong></strong><strong></strong><br /></p><h2><strong>Don't worry, these are fun... :)</strong><br /></h2><h3><br /></h3><h3>As always with SassyZenGirl books, great business info doesn't have to be dull and boring.<br /></h3><p><br /></p><h3><em>You will smile, you will be excited - <u>and</u> - you will have a sound passive income strategy in place once you finish this book!</em><br /></h3><p><strong></strong><br /></p><h3><strong>Are you ready?</strong><br /></h3><h3>Then scroll up to the top and hit that BUY BUTTON...:)<br /></h3><h3> <br /></h3>
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.

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