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Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

288

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

368

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. </p> <p>Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. </p> <p>Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. </p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.</p>
Let's Get Digital: How To Self-Publish, And Why You Should (Third...
by David Gaughran

Language

English

Pages

312

Publication Date

January 25, 2018

Product Description
Customer Reviews
<b>*** Updated & Expanded Third Edition! ***</b><br /><br />Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, <i>Let's Get Digital</i> delivers the very latest best practices on publishing your work and finding readers.<br /><br />· Boost your writing career with marketing strategies that are proven to sell more books.<br />· Get expert tips on platform building, blogging and social media.<br />· Discover which approaches are best for selling fiction vs. non-fiction.<br />· Implement powerful ways to make your ebooks more discoverable.<br />· Increase your visibility by optimizing keywords and categories.<br />· Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.<br /><br />And that's just for starters...<br /><br /><i><b>Praise for Let's Get Digital:</b></i><br /><br />"<i>Let's Get Digital</i> is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of <i>Trapped</i>, <i>Origin</i>, and <i>Whiskey Sour</i>.<br /><br />"Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the <i>Righteous </i>series.<br /><br />"Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- <i>Big Al's Books and Pals</i> - 5 stars.<br /><br />"It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- <i>Pixel of Ink</i>.<br /><br /><b>PART ONE: HOW TO PUBLISH A BOOK</b><br />1. Writing to Market<br />2. Finding a Proper Editor<br />3. Covers, Blurbs, Taglines<br />4. Building Your Book<br />5. Pricing to Sell<br />6. Optimizing Metadata--Keywords & Categories<br />7. Distribution: Wide or Exclusive?<br />8. Your First Readers<br />9. Platform Building & Related Terrors<br />10. Planning for Success<br /><br /><b>PART TWO: THE DIGITAL REVOLUTION</b><br />11. Birth of the Kindle<br />12. Pirates!<br />13. The Lure of Self-Publishing<br />14. Myths, Shibboleths, Zombie Memes<br />15. Scammers & Weasels<br />16. The Age of the Algorithm<br />17. How the Kindle Store Works<br />18. Paperbacks, Short Stories. Reviews, Practicalities<br />19. Starting from Zero<br />20. Resources<br /><br /><b>PART THREE: SUCCESS STORIES<br /><br /><i>Let's Get Digital </i>is Book 1 in the Let's Get Publishing series.</b>
Nudge: Improving Decisions About Health, Wealth, and Happiness
by , Cass R. Sunstein

Language

English

Pages

318

Publication Date

February 24, 2009

Product Description
Customer Reviews
<b><b>From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s <i>Blink </i>and Daniel Kahneman’s <i>Thinking Fast and Slow</i><br /></b><br /><b><i>New York Times </i>bestseller</b><br /> <b><b>Named a Best Book of the Year by <i>The </i></b><i>Economist </i>and the <i>Financial Times</i></b></b><br /><br />Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. <i>Nudge </i>is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.<br /><br /><b>More than 750,000 copies sold</b>
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones

Language

English

Pages

151

Publication Date

July 26, 2017

Product Description
Customer Reviews
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.<br /><br />Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.<br /><br />Praise for Exactly What to Say:<br />“Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book.”<br />—Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network<br /><br />“Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such.”<br />—Bob Burg, co-author of The Go-Giver<br /><br />“I think Phil says it best himself at the end of this fabulous read: “Everything you have learned in this book is simple, easy to do and works.” It’s tried and tested, proven and guaranteed to help you get your own way more often.”<br />—Philip Hesketh, professional speaker and author on the psychology of persuasion and influence<br /><br />“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” <br />—Sylvie di Giusto, keynote speaker and corporate image consultant<br /><br />“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.”<br />—Grant Leboff, CEO, StickyMarketing.com<br /><br />“Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business.”<br />—Richard Dixon, director, Holidaysplease<br /><br />“If you want to sell more and influence better, then this book is as close as you’ll get to a magic wand or silver bullet to success!”<br />—Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation<br /><br />“Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You’ll use these gems each and every day.”<br />—Ian Altman, co-author of Same Side Selling, Forbes.com columnist<br /><br />“Exactly What to Say could replace just about every other book on human behavior—it’s that useful.”<br />—John Jantsch, author of Duct Tape Marketing<br /><br />“In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge.”<br />—Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon<br /><br />“Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives.”<br />—Seth Price, bestselling author of The Road to Recognition
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

281

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
How to Market a Restaurant, Coffee Shop, Café, Tea Rooms, Pub, W...
by Stefan Drew

Language

English

Pages

216

Publication Date

February 14, 2018

Product Description
Customer Reviews
Starting a new business is a struggle. Especially if you are starting a Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar or other Food and Drink Outlet.<br /><br />Most people that start hospitality businesses are pretty good at the food and drink side of things. But most new hospitality businesses fail within a few months of opening.<br /><br />Just because you are a food and drink expert doesn’t mean you have high-level marketing skills. That’s why I wrote this book. I wanted to give you a better understanding of how to market a restaurant, coffee shop, café, tea rooms, pub, wine bar and other food and drink outlets.<br /><br />Why? Because you deserve success and shouldn’t be held back just because it could take a lifetime to learn as much about marketing, as you know about food and drink. <br /><br />Read this book, put selected strategies into place and your chances of success are going to skyrocket .. and all for the price of a drink! <br />
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
The Go-Giver: A Little Story About a Powerful Business Idea
by , John David Mann

Language

English

Pages

148

Publication Date

December 27, 2007

Product Description
Customer Reviews
<b>A new edition with expanded content is available now, “<i>The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea</i>” </b><br /><br /><b>An engaging book that brings new relevance to the old proverb “Give and you shall receive”</b> <br /><br /><i>The Go-Giver</i> tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. <br /><br />Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. <br /><br />Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. <br /><br />Imparted with wit and grace, <i>The Go-Giver</i> is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”<br /><br /><br /><i>From the Hardcover edition.</i>

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Enter the Kind Reader Monthly Drawing

Kind Reader Monthly Drawing (March 2017)

Congratulations to February 2017's winner Henry H. of New York, USA.

There's a daily limit of 3 free e-books that can be downloaded at KindReader.com