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The Personal MBA: Master the Art of Business
by Josh Kaufman

Language

English

Pages

464

Publication Date

December 30, 2010

Product Description
Customer Reviews
<p><b>Master the fundamentals, hone your business instincts, and save a fortune in tuition. </b></p><p>The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business <i>really</i> works.</p><p>Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In <i>The Personal MBA</i>, he shares the essentials of sales, marketing, negotiation, strategy, and much more.</p><p>True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.</p>
Making Websites Win: Apply the Customer-Centric Methodology That ...
by , Ben Jesson

Language

English

Pages

354

Publication Date

October 25, 2017

Product Description
Customer Reviews
<h1><strong>Most websites lose.</strong> Almost all of them.</h1><br /><br /><h2>Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.<br /><br /><h2>Others are successful at first, and then get crushed by competitors.<br /><br />This book is about <strong>how to buck the trend</strong>—to make websites that customers love and that are outrageously profitable.</h2><br /><br /><h3>The unique methodology is <strong>based on the authors’ award-winning work growing many of the world’s biggest web companies</strong>—plus hundreds of smaller, market-leading companies <em>in over eighty different industries</em>. In this book, you’ll get</h3><br /><br /><ul><li><strong>What successful web businesses do differently</strong> (and others get wrong)</li><li><strong>How to easily identify your website’s biggest opportunities</strong></li><li><strong>A treasure trove of proven solutions</strong> for growing businesses</li></ul><h2>Discover how to grow your profits—by making winning websites that people love.<br /><br /></h2><h1>Right now, the Kindle version is priced at a special rate. <b>Just scroll up, click buy, and we'll see you on the inside!</b></h1>
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones

Language

English

Pages

151

Publication Date

July 26, 2017

Product Description
Customer Reviews
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.<br /><br />Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.<br /><br />Praise for Exactly What to Say:<br />“Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book.”<br />—Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network<br /><br />“Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such.”<br />—Bob Burg, co-author of The Go-Giver<br /><br />“I think Phil says it best himself at the end of this fabulous read: “Everything you have learned in this book is simple, easy to do and works.” It’s tried and tested, proven and guaranteed to help you get your own way more often.”<br />—Philip Hesketh, professional speaker and author on the psychology of persuasion and influence<br /><br />“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” <br />—Sylvie di Giusto, keynote speaker and corporate image consultant<br /><br />“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.”<br />—Grant Leboff, CEO, StickyMarketing.com<br /><br />“Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business.”<br />—Richard Dixon, director, Holidaysplease<br /><br />“If you want to sell more and influence better, then this book is as close as you’ll get to a magic wand or silver bullet to success!”<br />—Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation<br /><br />“Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You’ll use these gems each and every day.”<br />—Ian Altman, co-author of Same Side Selling, Forbes.com columnist<br /><br />“Exactly What to Say could replace just about every other book on human behavior—it’s that useful.”<br />—John Jantsch, author of Duct Tape Marketing<br /><br />“In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge.”<br />—Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon<br /><br />“Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives.”<br />—Seth Price, bestselling author of The Road to Recognition
Hooked: How to Build Habit-Forming Products
by Nir Eyal

Language

English

Pages

255

Publication Date

November 04, 2014

Product Description
Customer Reviews
<b>How do successful companies create products people can’t put down?</b><br /><br />Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<p><br />Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p><br /><i>Hooked</i> is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. <i>Hooked</i> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p><p><br />Eyal provides readers with:</p><p><br />• Practical insights to create user habits that stick.<br />• Actionable steps for building products people love.</p><p>• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

225

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />• How to get new customers, clients, or patients and how to make more profit from existing ones.<br />• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />• How to annihilate competitors and make yourself the only logical choice.<br />• How to get amazing results on a small budget using the secrets of direct response marketing.<br />• How to charge high prices for your products and services and have customers actually thank you for it.
Write and Grow Rich: Secrets of Successful Authors and Publishers...
by , Donna Kozik

Language

English

Pages

187

Publication Date

October 02, 2018

Product Description
Customer Reviews
<h2>Want to use the written word to supercharge your career? Discover the behind-the-scenes process for 24 authors who've used books to build lucrative, inspiring businesses.</h2><h3><i>24 successful authors. 24 stories to help you turn books into a six-figure calling. </i></h3><p>Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. </p><p>In <i>Write and Grow Rich</i>, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success.</p><h3>In <i>Write and Grow Rich</i>, you'll discover:</h3><ul><li>What these authors would've done differently if they were starting their businesses today</li><li>How they cope with overwhelm and how you can use this overload as an advantage</li><li>Key factors for book-based success in a variety of industries</li><li>How quickly you can expect to start profiting off your writing</li><li>The skills you should start cultivating to take your business to the next level, and much, much more! </li></ul><p><i>Write and Grow Rich</i> is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. </p><h2><u>Buy <i>Write and Grow Rich</i> to start applying time-tested wisdom to your business today!</u></h2><br /><h6>Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.<br /></h6><br />
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
From Mopping Floors to Making Millions on Instagram: 5 Steps to B...
by Ronne Brown

Language

English

Pages

128

Publication Date

July 31, 2018

Product Description
Customer Reviews
<b>How did an impoverished mother of four crack the code of Instagram, quit her job, build multiple online brands, and become a mega-millionaire?</b><br /><br />Once a teenaged mom, Ronnessa “Ronne” Brown defeated the odds by stepping over the stereotypes surrounding her to take her family’s destiny into her own hands. Ronne’s “no excuses” mantra transformed their lives, from being stuck an endless cycle of “jobs” to becoming a millionaire—all by teaching herself how to monetize Instagram.<br /> <br />And so can <i>you</i>.<br /> <br /><i>From Mopping Floors to Making Millions on Instagram</i> shows you how you can:<br />•build a business or brand on Instagram, using Ronne’s simple instructions<br />•follow the dos and don’ts of building a social media business (that Ronne learned the hard way)<br />•engage Instagram audiences to increase sales<br />•convert followers into customers<br />•gain new followers daily<br />•build online relationships that turn into long-term customers<br />•avoid the most common mistakes<br /> <br /><i>From Mopping Floors to Making Millions on Instagram</i> is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over five hundred thousand dollars in revenue within its first year selling beauty and lifestyle products online.<br /> <br />Ronne knows your past does not determine your future—so are <i>you</i> ready to change <i>your</i> life?
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />

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