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Dollars and Sense: How We Misthink Money and How to Spend Smarter
by , Jeff Kreisler

Language

English

Pages

288

Publication Date

November 07, 2017

Product Description
Customer Reviews
<ul><li><strong>Why is paying for things painful?</strong></li><li><strong>Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past?</strong></li><li><strong>Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store?</strong></li></ul><p>We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In <em>Dollars and Sense</em>, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.</p><p>Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the  pitfalls of household budgeting to the seductive power of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.</p><p>The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, <em>Dollars and Sense</em> provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Why Are My Goals Not Working?: Color Personalities for Network Ma...
by , Tom "Big Al" Schreiter

Language

English

Pages

148

Publication Date

November 08, 2017

Product Description
Customer Reviews
<p><b>Can goals be easy? What is the secret?<b><br /></b></b></p><p><b><b>Some goals feel difficult. Other goals feel easy to achieve. Why is this?<br /></b></b></p><p><b><b>There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us.<br /></b></b></p><p><b><b>Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help.<br /></b></b></p><p><b><b>First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories.<br /></b></b></p><p><b><b>Second, our initial goals should be small. We need to build our goal-achieving muscles. This will give us confidence.<br /></b></b></p><p><b><b>Third, we must understand our personality style. This is what sabotages most goals. If our goals are not in alignment with our personality, it all goes wrong fast.<br /></b></b></p><p><b><b>Fourth, do our goals match our internal core values? If not, how can we be motivated when we feel that nagging doubt?<br /></b></b></p><p><b><b>Fifth, instead of using willpower, could we put mini-habits to work instead? This would take away our mental stress.<br /></b></b></p><p><b><b><b>Setting goals that work for us is easy when we have guidelines and a checklist.</b><br /></b></b></p><p><b><b>Don’t feel guilty for not achieving your goals. Instead, feel the adrenaline rush of success each time you achieve your new goals.<br /></b></b></p><p><b><b><b>Scroll up and order your copy of this book now.</b></b></b></p>
The Belief Economy: How to Give a Damn, Stop Selling, and Create ...
by David Baldwin

Language

English

Pages

208

Publication Date

November 01, 2017

Product Description
Customer Reviews
Old-school marketing is dead. It’s not just about selling anymore. It’s about giving a damn and taking a stand. To reach the next generation of customers, your brand must address their beliefs and ethical concerns. The Belief Economy lays the foundation you’ll need to connect powerfully and passionately with this growing, socially committed audience.<br /><br />Over the next four to six decades, Millennials and Gen Zers will control and influence more than a trillion dollars of our economy per year. The companies they patronize will be those with a strong stated mission and purpose. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a "belief-driven brand" and elevate it above the competition.<br /><br />The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining the competitive edge—while making a profound and positive impact on our world.
Misbehaving: The Making of Behavioral Economics
by Richard H. Thaler

Language

English

Pages

432

Publication Date

May 11, 2015

Product Description
Customer Reviews
<p>Winner of the Nobel Prize in Economics<br /><br /><br /><br />Get ready to change the way you think about economics.</p><br /><p>Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. <em>Misbehaving</em> is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.</p><br /><p>Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.</p><br /><p>Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.</p><br /><p>Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, <em>Misbehaving</em> is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.</p><br /><p>Shortlisted for the <em>Financial Times</em> & McKinsey Business Book of the Year Award</p>
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones

Language

English

Pages

151

Publication Date

July 26, 2017

Product Description
Customer Reviews
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.<br /><br />Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.<br /><br />Praise for Exactly What to Say:<br />“Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book.”<br />—Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network<br /><br />“Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such.”<br />—Bob Burg, co-author of The Go-Giver<br /><br />“I think Phil says it best himself at the end of this fabulous read: “Everything you have learned in this book is simple, easy to do and works.” It’s tried and tested, proven and guaranteed to help you get your own way more often.”<br />—Philip Hesketh, professional speaker and author on the psychology of persuasion and influence<br /><br />“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” <br />—Sylvie di Giusto, keynote speaker and corporate image consultant<br /><br />“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.”<br />—Grant Leboff, CEO, StickyMarketing.com<br /><br />“Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business.”<br />—Richard Dixon, director, Holidaysplease<br /><br />“If you want to sell more and influence better, then this book is as close as you’ll get to a magic wand or silver bullet to success!”<br />—Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation<br /><br />“Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You’ll use these gems each and every day.”<br />—Ian Altman, co-author of Same Side Selling, Forbes.com columnist<br /><br />“Exactly What to Say could replace just about every other book on human behavior—it’s that useful.”<br />—John Jantsch, author of Duct Tape Marketing<br /><br />“In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge.”<br />—Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon<br /><br />“Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives.”<br />—Seth Price, bestselling author of The Road to Recognition
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

361

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, <i>New Republic</i></strong></br></br> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

362

Publication Date

July 01, 2014

Product Description
Customer Reviews
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine <br /><br /><br />“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.” —Success Magazine <br /><br /><br />“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters <br /><br /><br />Required reading for Amazon's Management.<br />
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink

Language

English

Pages

258

Publication Date

April 05, 2011

Product Description
Customer Reviews
Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of<i> To Sell Is Human: The Surprising Truth About Motivating Others</i>) explains in his paradigm-shattering book <i>Drive</i>, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.<br /><br /> Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the <i>wrong</i> way to motivate people for today's challenges. In <i>Drive</i>, he reveals the three elements of true motivation:<br /><br /> *<b>Autonomy</b>—the desire to direct our own lives<br /> *<b>Mastery</b>—the urge to get better and better at something that matters<br /> *<b>Purpose</b>—the yearning to do what we do in the service of something larger than ourselves<br /><br /> Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.<br /><br /> <i>Drive</i> is bursting with big ideas—the rare book that will change how you think and transform how you live.
Expert Secrets: The Underground Playbook for Finding Your Message...
by Russell Brunson

Language

English

Pages

302

Publication Date

June 02, 2017

Product Description
Customer Reviews
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…<br /><br />But only if you know how to get it into the hands of the people whose lives you have been called to change. <i>Expert Secrets</i> will put your message into the hands of people who need it.

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