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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Influence and Income Online: Three Millennial Millionaires Share ...
by James Smiley

Language

English

Pages

168

Publication Date

May 12, 2019

Product Description
Customer Reviews
<h1><strong>Passive Income Freedom + Free $500 Home Study Course</strong><br /></h1><h2>3 Millionaire Millennials Share Their Online Passive Income Blueprints<br /></h2><p>No experience required to get to $5,000–$20,000 per month in the next 6 months!<br /></p><p>(Foreword by Kevin Harrington from ABC’s Hit TV Show Shark Tank)<br /><br />Book authors include these serial entrepreneurs: Stephen Larsen, Josh Forti, Darik Alexander, JR Rivas, Sonya Lee, Arne Giske, Akbar Sheikh, Chris O’Byrne, David Wolff, Kolton Krottinger, Tracey Wong, William Cheverie, Aaron Janda, April Zarling, Baldeep Chawla, Ed Bordi, Håkon Østerberg, Jason Croft, Javier Lozano, Jr., Johnathan King, Jorge Cruz, Kim Barrett, Manny Talavera, Marcus Guiliano, Phillip Caillavet, Samuel Hodgett, Sema Erzouki, Stephen Hauter, Zach Winsett, James Smiley<br /><br />[Inside this book, you’ll get a secret link to your free $500 Home Study Course with exclusive mentoring lessons from Steve Larsen, Josh Forti, James Smiley and more. No credit card needed, 100% free $500 gift.]<br /></p><p>Only six to eight years ago, most people who wanted to take a message or product to the world had to ask permission (from the authorities, associations, and governing bodies that centralized content distribution). <br /></p><p>But now, because of technology (particularly social media and video), decentralization is everywhere (technology inherently decentralizes). This has empowered everyone with a phone to reach the masses without ever worrying about asking for permission again. <br /></p><p>This book reveals how three millennial influencers did just that and took their message to hundreds of thousands (and sometimes millions) of followers—all without ever asking for “permission.” This is the day when kids make $1,000s doing things adults once mocked with statements like: “keep making that face and it will become permanent,” “When are you going to stop dancing and go get a job,” “Stop playing those video games; like someone’s really going to pay you for that!” <br /></p><p>As more Fortune 500 brands fall by the wayside, people like Steve Larsen, Josh Forti, me, and many other entrepreneurs, many of which are featured in this book, are taking up the baton and running without looking back.<br /></p><p>We are the ones Steve Jobs envisioned when he ran the most famous technology commercial of all-time in 1997: <br /></p><p>Here's to the crazy ones. The misfits. The rebels. The troublemakers.The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.<br /></p><p>Thank you, Mr. Jobs… and now to the crazy ones, let’s go get it! <br /></p><p>James Smiley<br /></p><p>(and remember… it’s all about attitude!)<br /></p>
Every Tool's a Hammer: Life Is What You Make It
by Adam Savage

Language

English

Pages

321

Publication Date

May 07, 2019

Product Description
Customer Reviews
<b>“An imperative how-to for creativity.” —Nick Offerman</b><BR> <BR><b>Adam Savage—star of Discovery Channel’s <i>Mythbusters </i>and one of the most beloved figures in science and tech—shares his golden rules of creativity, from finding inspiration to following through and successfully making your idea a reality.</b><BR><BR><i>Every Tool</i>’<i>s a Hammer </i>is a chronicle of my life as a maker. It’s an exploration of making and of my own productive obsessions, but it’s also a permission slip of sorts from me to you. Permission to grab hold of the things you’re interested in, that fascinate you, and to dive deeper into them to see where they lead you.<BR> <BR>Through stories from forty-plus years of making and molding, building and break­ing, along with the lessons I learned along the way, this book is meant to be a toolbox of problem solving, complete with a shop’s worth of notes on the tools, techniques, and materials that I use most often. Things like: <b>In Every Tool There Is a Hammer</b>—don’t wait until everything is perfect to begin a project, and if you don’t have the exact right tool for a task, just use whatever’s handy; <b>Increase Your Loose Tolerance</b>—making is messy and filled with screwups, but that’s okay, as creativity is a path with twists and turns and not a straight line to be found; <b>Use More Cooling Fluid</b>—it prolongs the life of blades and bits, and it prevents tool failure, but beyond that it’s a reminder to slow down and reduce the fric­tion in your work and relationships; <b>Screw Before You Glue</b>—mechanical fasteners allow you to change and modify a project while glue is forever but sometimes you just need the right glue, so I dig into which ones will do the job with the least harm and best effects.<BR> <BR>This toolbox also includes lessons from many other incredible makers and creators, including: Jamie Hyneman, Nick Offerman, Pixar director Andrew Stanton, Oscar-winner Guillermo del Toro, artist Tom Sachs, and chef Traci Des Jardins. And if everything goes well, we will hopefully save you a few mistakes (and maybe fingers) as well as help you turn your curiosities into creations.<BR> <BR>I hope this book inspires you to build, make, invent, explore, and—most of all—enjoy the thrills of being a creator.
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Language

English

Pages

247

Publication Date

September 23, 2009

Product Description
Customer Reviews
<p> </p><b>The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.</b><br /><br />In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.<br />  <br /> Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? <br />  <br /> People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  <br />  <br /> START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
The Phoenix Project: A Novel about IT, DevOps, and Helping Your B...
by , George Spafford

Language

English

Pages

432

Publication Date

February 06, 2018

Product Description
Customer Reviews
<span><span>Five years after this sleeper hit took on the world of IT and flipped it on its head, the 5th Anniversary Edition of The Phoenix Project continues to guide IT in the DevOps revolution. In this newly updated and expanded edition of the bestselling</span><span style="font-style:italic;"> The Phoenix Project</span><span>, </span><span>co-author Gene Kim includes a new afterword and a deeper delve into the Three Ways as described in </span><span style="font-style:italic;">The DevOps Handbook</span><span>. </span></span><br /><span><span>Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in ninety days or else Bill's entire department will be outsourced. <br /><br />With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with a manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. <br /><br />In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.</span></span>
The Lean Startup: How Today's Entrepreneurs Use Continuous Innova...
by Eric Ries

Language

English

Pages

338

Publication Date

September 13, 2011

Product Description
Customer Reviews
<p><b>Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. <br /></b><br />Eric Ries defines a startup as <b>an organization dedicated to creating something new under conditions of extreme uncertainty</b>. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. <br /><br />The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. <br /><br />Rather than wasting time creating elaborate business plans, <i>The Lean Startup</i> offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.<br /><br /></p>
Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-...
by Gundi Gabrielle

Language

English

Pages

317

Publication Date

January 01, 2019

Product Description
Customer Reviews
<h1><strong>Passive Income Freedom!</strong></h1><h2><em>Is it real + possible? Do you need a lot of money or special skills? Can anyone achieve this?</em></h2><p><br /></p><p>If you ever asked these questions, this book will give you some answers and show you in 23 Step-by-Step Blueprints that - <em>yes</em> - Passive Income Freedom is definitely real and achievable for everyone:</p><h3><strong>Including YOU!</strong></h3><h3><em></em><br /></h3><h3><em>Even as a total beginner.</em><br /></h3><p><em></em><br /></p><p>What you will <u><em>not</em></u> find in this book are get rich quick schemes or inflated promises.</p><p>This book is not for lazy people or tricksters trying to beat the system.</p><p>These are <u><strong>solid, proven passive income blueprints</strong></u> that do take work in the beginning and certainly have a learning curve. <br /></p><p><em>Like anything worth having.</em></p><h2><em></em>But...<br /></h2><h2><em></em><br /></h2><h2><em>If you are ready for freedom,</em><br /></h2><p><em></em><br /></p><h3><em>Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs,<br /></em></h3><h3><em>Ready to get out under that pile of debt and bills to pay,<br /></em></h3><h3><em>Ready to become the person you were meant to be<br /></em></h3><h3><em>with the freedom to pursue your passions and</em><br /></h3><h3><em>share some AWEsome with the world...</em><br /></h3><h3><br /></h3><h2>Then...<br /></h2><h3><br /></h3><h3>this book will be an amazing resource. Taking you by the hand and giving you:<br /></h3><h3><br /></h3><h2><strong>A Tour-de-Force Ride through the many - <em>vastly different</em> - realms of passive income entrepreneurship.</strong><br /></h2><p><strong></strong><br /></p><p><strong>So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - <u><em>with</em></u> - an action plan in place on how to get there.</strong><br /></p><p><strong></strong><strong></strong><br /></p><h2><strong>Don't worry, these are fun... :)</strong><br /></h2><h3><br /></h3><h3>As always with SassyZenGirl books, great business info doesn't have to be dull and boring.<br /></h3><p><br /></p><h3><em>You will smile, you will be excited - <u>and</u> - you will have a sound passive income strategy in place once you finish this book!</em><br /></h3><p><strong></strong><br /></p><h3><strong>Are you ready?</strong><br /></h3><h3>Then scroll up to the top and hit that BUY BUTTON...:)<br /></h3><h3> <br /></h3>
AI Superpowers: China, Silicon Valley, and the New World Order
by Kai-Fu Lee

Language

English

Pages

275

Publication Date

September 25, 2018

Product Description
Customer Reviews
<DIV><B>THE </B><I><B>NEW YORK TIMES</B></I><B>, </B><I><B>USA TODAY</B></I><B>, AND </B><I><B>WALL STREET JOURNAL</B></I><B> BESTSELLER</B><BR /><BR /><B>Dr. Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.  </B><BR /><BR /> In <I>AI Superpowers</I>, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides  a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.</DIV>
The E-Myth Revisited: Why Most Small Businesses Don't Work and Wh...
by Michael E. Gerber

Language

English

Pages

292

Publication Date

March 17, 2009

Product Description
Customer Reviews
<p>An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. </p><p>Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.</p><p><em>The E-Myth Revisited</em> will help you grow your business in a productive, assured way.</p>
Life After Google: The Fall of Big Data and the Rise of the Block...
by George Gilder

Language

English

Pages

256

Publication Date

July 17, 2018

Product Description
Customer Reviews
<b>A <i>FINANCIAL TIMES</i> BOOK OF THE MONTH</b><BR> <BR> <b>FROM THE WALL STREET JOURNAL: </b><B>"</B><B>Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel..</B>. <b>Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade."</b><BR> <BR> <b>“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future</b><BR> <BR> The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.<BR> <BR> Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.<BR> <BR> The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable.<BR> <BR> The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.<BR> <BR> Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet.<BR> <BR> Life after Google is almost here.<BR> <BR>  <BR> <BR> <i>For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money." </i>

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