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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
The Phoenix Project: A Novel about IT, DevOps, and Helping Your B...
by , George Spafford

Language

English

Pages

432

Publication Date

February 06, 2018

Product Description
Customer Reviews
Five years after this sleeper hit took on the world of IT and flipped it on its head, the 5th Anniversary Edition of The Phoenix Project continues to guide IT in the DevOps revolution. In this newly updated and expanded edition of the bestselling The Phoenix Project, co-author Gene Kim includes a new afterword and a deeper delve into the Three Ways as described in The DevOps Handbook. <br />Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in ninety days or else Bill's entire department will be outsourced. <br /><br />With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with a manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. <br /><br />In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Language

English

Pages

247

Publication Date

September 23, 2009

Product Description
Customer Reviews
<p> </p><b>The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.</b><br /><br />In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.<br />  <br /> Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? <br />  <br /> People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  <br />  <br /> START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Life After Google: The Fall of Big Data and the Rise of the Block...
by George Gilder

Language

English

Pages

256

Publication Date

July 17, 2018

Product Description
Customer Reviews
<b>A <i>FINANCIAL TIMES</i> BOOK OF THE MONTH</b><br /> <br /> <b>FROM THE WALL STREET JOURNAL: </b><b>"</b><b>Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel..</b>. <b>Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade."</b><br /> <br /> <b>“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future</b><br /> <br /> The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.<br /> <br /> Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.<br /> <br /> The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable.<br /> <br /> The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.<br /> <br /> Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet.<br /> <br /> Life after Google is almost here.<br /> <br />  <br /> <br /> <i>For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money." </i>
The Lean Startup: How Today's Entrepreneurs Use Continuous Innova...
by Eric Ries

Language

English

Pages

336

Publication Date

September 13, 2011

Product Description
Customer Reviews
<p><b>Most startups fail. But many of those failures are preventable. <i>The Lean Startup </i>is a new approach being adopted across the globe, changing the way companies are built and new products are launched. <br /></b><br />Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. <br /><br /><i>The Lean Startup</i> approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. <br /><br />Rather than wasting time creating elaborate business plans, <i>The Lean Startup</i> offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.<br /><br /></p>
The Heart to Start: Stop Procrastinating & Start Creating
by David Kadavy

Language

English

Pages

140

Publication Date

December 03, 2017

Product Description
Customer Reviews
<p><strong>It’s a terrible feeling.</strong></p><p>To know you have a gift for the world.</p><p>But to be utterly paralyzed every time you try to discover what that gift is.</p><p><strong><em>Enough with the aspiration procrastination. Get the heart to start!</em></strong></p><br /><p>In <em>The Heart to Start</em>, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, showing you how to stop procrastinating, and start creating.</p><p>The original and battle-tested tactics in <em>The Heart to Start</em> eliminate fear in your present self, so you can finally become your future self:</p><ul><li><strong>Tap into the innate power of curiosity.</strong> Find the fuel to propel you through resistance.</li><li><strong>Catch yourself “Inflating The Investment.”</strong> Prevent self-destructive time sucks and find the time to follow your art, even if you feel like you have no time at all.</li><li><strong>Bust through “The Linear Work Distortion.”</strong> Inspire action that harnesses your natural creative style.</li><li><strong>Supercharge your progress with “Motivational Judo.”</strong> Lay perfectionism on its back while propelling your projects forward.</li></ul><br /><p>Inspiring stories weave these techniques into your memory. From Maya Angelou to Seth Godin. From J. K. Rowling to Steven Pressfield. You'll hear from a Hollywood screenwriter, a chef, and even a creator of a hit board game.<p><p>Whether you’re writing a novel, starting a business, or picking up a paintbrush for the first time in years, <em>The Heart to Start</em> will upgrade your mental operating system with unforgettable tactics for ending procrastination before it starts, so you can make your creative dreams a reality.</p><p><strong><em>Take your first step and click the buy button. Download</em> The Heart to Start<em>, and unlock your inner creative genius today!</em></strong></p>
The E-Myth Revisited: Why Most Small Businesses Don't Work and Wh...
by Michael E. Gerber

Language

English

Pages

292

Publication Date

March 17, 2009

Product Description
Customer Reviews
<p>An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. </p><p>Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.</p><p><em>The E-Myth Revisited</em> will help you grow your business in a productive, assured way.</p>
Accelerate: The Science of Lean Software and DevOps: Building and...
by , Gene Kim

Language

English

Pages

288

Publication Date

March 27, 2018

Product Description
Customer Reviews
<strong>Accelerate your organization to win in the marketplace.</strong><br />How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations.<br />Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.
Swipe to Unlock: The Primer on Technology and Business Strategy
by , Neel Mehta

Language

English

Pages

345

Publication Date

September 19, 2017

Product Description
Customer Reviews
<b>Authored by 3 Product Managers at Google, Facebook, and Microsoft, </b><i>Swipe to Unlock</i> is a comprehensive guide on the must-know concepts of technology and business strategy. <b>It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.</b><br /><br />***Swipe to Unlock was updated in 2019 to <b>include over 40 pages of new content</b> to cover the latest developments in the world of tech.***<b> We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.</b><br /><br />This <b>#1 Amazon Business Bestseller won a medal </b>from the <b>North American Book Awards</b> and has been featured in <b>The Wall Street Journal</b>, <b>Forbes</b>, and <b>Business Insider. </b><i>Swipe to Unlock</i> was touted as <b>"our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life"</b> by Jeremy Schifeling.<br /><ul><li>How does Spotify determine what songs to recommend to you?</li><li>How did KaiOS become the third largest mobile operating system in just two years since launching?</li><li>Why does Amazon offer free shipping with Prime if it loses them money?</li><li>How did a single typo take down 20% of the internet?</li><li>Why did Microsoft acquire LinkedIn?</li></ul>By answering real-world questions like this, <b><i>Swipe to Unlock</i> gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.</b><br /><br /><b>Topics Covered: </b>Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!<br /><br /><b>Featured Companies: </b>Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!<br /><br /><b>Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018!</b><br />
Zero to One: Notes on Startups, or How to Build the Future
by , Blake Masters

Language

English

Pages

223

Publication Date

September 16, 2014

Product Description
Customer Reviews
<p><b><i>#1 NEW YORK TIMES BESTSELLER<br /></i><br /><br />If you want to build a better future, you must believe in secrets.<br /></b><br />The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In <b><i>Zero to One</i></b>, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. <br /><br />Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.<br /><br />Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. <br /><br /><i>Zero to One</i> presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.</p>

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