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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Language

English

Pages

318

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><b><i>NEW YORK TIMES </i>BESTSELLER<i><br /> USA TODAY </i>BESTSELLER</b><br /><br />Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br /></b><br />For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br /><br /> Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? <br /><br /> In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br /><br /> Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Language

English

Pages

247

Publication Date

September 23, 2009

Product Description
Customer Reviews
<p> </p><b>The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.</b><br /><br />In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.<br />  <br /> Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? <br />  <br /> People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  <br />  <br /> START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyo...
by , Jack Tatar

Language

English

Pages

369

Publication Date

October 20, 2017

Product Description
Customer Reviews
<p><b>The innovative investor’s guide to an entirely new asset class—from two experts on the cutting edge</b></p> <p>With the rise of bitcoin and blockchain technology, investors can capitalize on the greatest investment opportunity since the Internet. Bitcoin was the first cryptoasset, but today there are over 800 and counting, including ether, ripple, litecoin, monero, and more. This clear, concise, and accessible guide from two industry insiders shows you how to navigate this brave new blockchain world—and how to invest in these emerging assets to secure your financial future.</p> <p><i>Cryptoassets</i> gives you all the tools you need:</p> <p>* An actionable framework for investigating and valuing cryptoassets</p> <p>* Portfolio management techniques to maximize returns while managing risk</p> <p>* Historical context and tips to navigate inevitable bubbles and manias</p> <p>* Practical guides to exchanges, wallets, capital market vehicles, and ICOs</p> <p>* Predictions on how blockchain technology may disrupt current portfolios</p> <p>In addition to offering smart investment strategies, this authoritative resource will help you understand how these assets were created, how they work, and how they are evolving amid the blockchain revolution. The authors define a clear and original cryptoasset taxonomy, composed of cryptocurrencies, cryptocommodities, and cryptotokens, with insights into how each subset is blending technology and markets. You’ll find a variety of methods to invest in these assets, whether through global exchanges trading 24/7 or initial cryptoasset offerings (ICOs). By sequentially building on the concepts of each prior chapter, the book will provide you with a full understanding of the cryptoasset economy and the opportunities that await the innovative investor .</p> <p>Cryptoassets represent the future of money and markets. This book is your guide to that future.</p> <div><br /> </div>
Everybody Lies: Big Data, New Data, and What the Internet Can Tel...
by Seth Stephens-Davidowitz

Language

English

Pages

357

Publication Date

May 09, 2017

Product Description
Customer Reviews
<p>Foreword by Steven Pinker</p><p>Blending the informed analysis of <em>The Signal and the Noise</em> with the instructive iconoclasm of <em>Think Like a Freak</em>, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.</p><p>By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. </p><p><em>Everybody Lies</em> offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? </p><p>Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. <em>Everybody Lies</em> challenges us to think differently about how we see it and the world.</p>
Life 3.0: Being Human in the Age of Artificial Intelligence
by Max Tegmark

Language

English

Pages

384

Publication Date

August 29, 2017

Product Description
Customer Reviews
<b><i>New York Times</i> Best Seller<br /><br />How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial.</b><br />  <br /> How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?<br />  <br /> What sort of future do <i>you</i> want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance

Language

English

Pages

374

Publication Date

May 19, 2015

Product Description
Customer Reviews
In <i>Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future</i>, veteran technology journalist Ashlee Vance provides the first inside look into the extraordinary life and times of Silicon Valley's most audacious entrepreneur. Written with exclusive access to Musk, his family and friends, the book traces the entrepreneur's journey from a rough upbringing in South Africa to the pinnacle of the global business world. Vance spent over 40 hours in conversation with Musk and interviewed close to 300 people to tell the tumultuous stories of Musk's world-changing companies: PayPal, Tesla Motors, SpaceX and SolarCity, and to characterize a man who has renewed American industry and sparked new levels of innovation while making plenty of enemies along the way. <br /><br />        Vance uses Musk's story to explore one of the pressing questions of our time: can the nation of inventors and creators which led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Zero to One: Notes on Startups, or How to Build the Future
by , Blake Masters

Language

English

Pages

223

Publication Date

September 16, 2014

Product Description
Customer Reviews
<p><b><i>#1 NEW YORK TIMES BESTSELLER<br /></i><br /><br />If you want to build a better future, you must believe in secrets.<br /></b><br />The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In <b><i>Zero to One</i></b>, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. <br /><br />Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.<br /><br />Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. <br /><br /><i>Zero to One</i> presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.</p>
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine...
by , Jill Tracie Nichols

Language

English

Pages

293

Publication Date

September 26, 2017

Product Description
Customer Reviews
<p><strong>“At the core, <em>Hit Refresh,</em> is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from <em>Hit Refresh</em></strong></p><p><strong>“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from the Foreword of <em>Hit Refresh</em> </strong></p><p>The <em>New York Times </em>bestseller <em>Hit Refresh</em> is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal.  </p><p>Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders. </p><p>“Ideas excite me,” Nadella explains. “Empathy grounds and centers me.” <em>Hit Refresh</em> is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.</p>
The Lean Startup: How Today's Entrepreneurs Use Continuous Innova...
by Eric Ries

Language

English

Pages

338

Publication Date

September 13, 2011

Product Description
Customer Reviews
<p><b>Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. <br /></b><br />Eric Ries defines a startup as <b>an organization dedicated to creating something new under conditions of extreme uncertainty</b>. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. <br /><br />The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. <br /><br />Rather than wasting time creating elaborate business plans, <i>The Lean Startup</i> offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.<br /><br /></p>

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Kind Reader Monthly Drawing (March 2017)

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