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Buying Customers 2.0: Acquire More Customers With Less Money
by Bradley Sugars

Language

English

Pages

232

Publication Date

October 01, 2018

Product Description
Customer Reviews
<p style="text-decoration-style: initial; text-decoration- "><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it," Sugars said. "They say, 'I'm on the radio, I have an ad in the paper,' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company and their life."</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">From building a target market to incentivizing referrals to profit margins and everything in between, "Buying Customers" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.</span><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><br style="font-weight: normal; text-decoration: none; box-sizing: border-box; caret- Amazon Ember", Arial, sans-serif;" /><span style="font-weight: normal; text-decoration: none; caret- Amazon Ember", Arial, sans-serif; ">"The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built," </span> </p>
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, ...
by , Bradley Hope

Language

English

Pages

401

Publication Date

September 18, 2018

Product Description
Customer Reviews
<b>The "extraordinary" (<i>Financial Times</i>) instant <i>New York Times</i> bestseller exposing how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs and others--a "must read" (<i>Booklist</i>) tale of finance run amok and "the heist of the century" (Axios).</b><br /><br />In 2009, with the dust yet to settle on the financial crisis, a mild-mannered Wharton grad set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. The scandal is known as 1MDB, and the man behind it, Jho Low, is a figure so preposterous he might seem made up. <br /><br />"An epic tale of white-collar crime on a global scale" (<i>Publishers Weekly</i>, starred review), <i>Billion Dollar Whale </i>reveals how this young social climber pulled off one of the biggest heists in history. Over a half decade, Low siphoned billions from an investment fund--right under the nose of the global financial industry. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like <i>The Wolf of Wall Street</i>.<div><br />Federal agents who helped unravel Bernie Madoff's Ponzi scheme say the 1MDB affair will become the textbook case of financial fraud in the modern age--and its fallout is already being credited for taking down the prime minister of Malaysia. With his yacht and private jet reportedly seized by authorities and facing money-laundering charges in Malaysia, an Interpol red notice, and an ongoing U.S. Department of Justice Investigation, Low has become an international fugitive.<b></b><br /><br /><i>Billion Dollar Whale</i> will join the ranks of <i>Liar's Poker</i>, <i>Den of Thieves</i>, and <i>Bad Blood</i> as a classic harrowing parable of the financial world, hubris, and greed.</div>
Dopesick: Dealers, Doctors, and the Drug Company that Addicted Am...
by Beth Macy

Language

English

Pages

385

Publication Date

August 07, 2018

Product Description
Customer Reviews
<div> <div><b>An instant <i>New York Times </i>and indie bestseller, <i>Dopesick </i>is the only book to fully chart the devastating opioid crisis in America: "a harrowing, deeply compassionate dispatch from the heart of a national emergency" (<i>New York Times</i>) from a bestselling author and journalist who has lived through it</b></div> <div><b><br /></b></div>In this masterful work, Beth Macy takes us into the epicenter of America's twenty-plus year struggle with opioid addiction. From distressed small communities in Central Appalachia to wealthy suburbs; from disparate cities to once-idyllic farm towns; it's a heartbreaking trajectory that illustrates how this national crisis has persisted for so long and become so firmly entrenched. <div><br /></div> <div>Beginning with a single dealer who lands in a small Virginia town and sets about turning high school football stars into heroin overdose statistics, Macy endeavors to answer a grieving mother's question-why her only son died-and comes away with a harrowing story of greed and need. From the introduction of OxyContin in 1996, Macy parses how America embraced a medical culture where overtreatment with painkillers became the norm. In some of the same distressed communities featured in her bestselling book <i>Factory Man</i>, the unemployed use painkillers both to numb the pain of joblessness and pay their bills, while privileged teens trade pills in cul-de-sacs, and even high school standouts fall prey to prostitution, jail, and death. </div> <div><br /></div> <div>Through unsparing, yet deeply human portraits of the families and first responders struggling to ameliorate this epidemic, each facet of the crisis comes into focus. In these politically fragmented times, Beth Macy shows, astonishingly, that the only thing that unites Americans across geographic and class lines is opioid drug abuse. But in a country unable to provide basic healthcare for all, Macy still finds reason to hope-and signs of the spirit and tenacity necessary in those facing addiction to build a better future for themselves and their families.</div> <div><br /></div> <div><b>"An impressive feat of journalism, monumental in scope and urgent in its implications."--Jennifer Latson, <i>The Boston Globe</i> <br /><br /></b></div></div>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
by Kim Scott

Language

English

Pages

269

Publication Date

March 14, 2017

Product Description
Customer Reviews
<p><b>Now a <i>New York Times</i> and <i>Wall Street Journal </i>bestseller</b></p><p>"I raced through <i>Radical Candor</i>--It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. <i>Radical Candor</i> is packed with illuminating truths, insightful advice, and practical suggestions, all illustrated with engaging (and often funny) stories from Kim Scott’s own experiences at places like Apple, Google, and various start-ups. Indispensable." —<b>Gretchen Rubin author of <i>New York Times </i>bestseller <i>The Happiness Project</i></b></p><p>"Reading <i>Radical Candor</i> will help you build, lead, and inspire teams to do the best work of their lives. Kim Scott's insights--based on her experience, keen observational intelligence and analysis--will help you be a better leader and create a more effective organization." —<b>Sheryl Sandberg author of the <i>New York Times </i>bestseller <i>Lean In</i></b></p><p>"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people--whether it be 1 person or a 1,000--you need <i>Radical Candor</i>. Now." —<b>Daniel Pink author of <i>New York Times</i> bestseller <i>Drive</i></b></p><p>From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. When you become a manager, it’s your job to say it--and your obligation.</p><p>Author Kim Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor.</p><p>Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity. </p><p>This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of. </p><p><i>Radical Candor</i> offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.</p>
The Five Dysfunctions of a Team: A Leadership Fable (J-B Lencioni...
by Patrick M. Lencioni

Language

English

Pages

239

Publication Date

November 17, 2011

Product Description
Customer Reviews
In <i>The Five Dysfunctions of a Team</i> Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, <i>The Five Temptations of a CEO</i> and <i>The Four Obsessions of an Extraordinary Executive</i>. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.<br /> <br /> Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.<br /> <br /> Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
Adventures in the Screen Trade
by William Goldman

Language

English

Pages

436

Publication Date

June 05, 2012

Product Description
Customer Reviews
<strong><em>Now available as an ebook for the first time!<br /><br /></em></strong>No one knows the writer's Hollywood more intimately than William Goldman. Two-time Academy Award-winning screenwriter and the bestselling author of <em>Marathon Man</em>, <em>Tinsel</em>, <em>Boys and Girls Together</em>, and other novels, Goldman now takes you into Hollywood's inner sanctums...on and behind the scenes for <em>Butch Cassidy and the Sundance Kid</em>, <em>All the President's Men</em>, and other films...into the plush offices of Hollywood producers...into the working lives of acting greats such as Redford, Olivier, Newman, and Hoffman...and into his own professional experiences and creative thought processes in the crafting of screenplays. You get a firsthand look at why and how films get made and what elements make a good screenplay. Says columnist Liz Smith, "You'll be fascinated.
Crucial Conversations Tools for Talking When Stakes Are High, Sec...
by , Al Switzler

Language

English

Pages

273

Publication Date

September 16, 2011

Product Description
Customer Reviews
</p> <p>The first edition of <i>Crucial Conversations</i> exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to:</p> <ul> <li>Prepare for high-stakes situations</li> <li>Transform anger and hurt feelings into powerful dialogue</li> <li>Make it safe to talk about almost anything</li> <li>Be persuasive, not abrasive</li> </ul>
Life After Google: The Fall of Big Data and the Rise of the Block...
by George Gilder

Language

English

Pages

256

Publication Date

July 17, 2018

Product Description
Customer Reviews
<b>A <i>FINANCIAL TIMES</i> BOOK OF THE MONTH</b><BR> <BR> <b>FROM THE WALL STREET JOURNAL: </b><B>"</B><B>Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel..</B>. <b>Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade."</b><BR> <BR> <b>“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future</b><BR> <BR> The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.<BR> <BR> Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.<BR> <BR> The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable.<BR> <BR> The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.<BR> <BR> Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet.<BR> <BR> Life after Google is almost here.<BR> <BR>  <BR> <BR> <i>For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money." </i>
The Idea Factory: Bell Labs and the Great Age of American Innovat...
by Jon Gertner

Language

English

Pages

432

Publication Date

March 15, 2012

Product Description
Customer Reviews
From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In <i>The Idea Factory</i>, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.<br /><br /><br /><i>From the Trade Paperback edition.</i>

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