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This Is Marketing: You Can't Be Seen Until You Learn to See
by Seth Godin

Language

English

Pages

288

Publication Date

November 13, 2018

Product Description
Customer Reviews
<b><b>#1<i> Wall Street Journal</i> Bestseller<br /><br />Instant <i>New York Times </i>Bestseller<i><br /><br /></i>A game-changing approach to marketing, sales, and advertising. </b></b><br /><br />Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from <i>Permission Marketing</i> to <i>Purple Cow</i> to <i>Tribes</i> to <i>The Dip</i>. <br /><br />Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. <i>This is Marketing</i> shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. <br /><br />Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. <br /><br />No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:<br /><br />* How to build trust and permission with your target market.<br />* The art of positioning--deciding not only who it's for, but who it's not for.<br />* Why the best way to achieve your goals is to help others become who they want to be.<br />* Why the old approaches to advertising and branding no longer work.  <br />* The surprising role of tension in any decision to buy (or not).<br />* How marketing is at its core about the stories we tell ourselves about our social status.<br /><br />You can do work that matters for people who care. This book shows you the way.
How To Win Friends and Influence People
by Dale Carnegie

Language

English

Pages

285

Publication Date

August 24, 2010

Product Description
Customer Reviews
You can go after the job you want—and get it!<BR> You can take the job you have—and improve it!<BR> You can take any situation—and make it work for you!<BR><BR>Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, <i>How to Win Friends & Influence People</i> will teach you:<BR> <BR> -Six ways to make people like you<BR> -Twelve ways to win people to your way of thinking<BR> -Nine ways to change people without arousing resentment<BR> <BR> And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!
Emotional Intelligence 2.0
by , Jean Greaves

Language

English

Pages

281

Publication Date

June 13, 2009

Product Description
Customer Reviews
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.<br /><br />By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.<br /><br />Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:<br /><br />1) Self-Awareness<br />2) Self-Management<br />3) Social Awareness<br />4) Relationship Management<br /><br />Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it:<br /><br />“Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”<br />—The Dalai Lama<br /><br />“A fast read with compelling anecdotes and good context in which to understand and improve.”<br />—Newsweek<br /><br />"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."<br />--Stephen R. Covey, author, The 7 Habits of Highly Effective People<br /><br />"This book can drastically change the way you think about success...read it twice."<br />--Patrick Lencioni, author, The Five Dysfunctions of a Team
Unlimited Memory: How to Use Advanced Learning Strategies to Lear...
by Kevin Horsley

Language

English

Pages

189

Publication Date

January 26, 2014

Product Description
Customer Reviews
<h2>Kevin Horsley Broke a World Memory Record in 2013...</h2><br /><b>And You're About to Learn How to Use His Memory Strategies to Learn Faster, Be More Productive and Achieve More Success</b><br /><br />With over 200,000 copies sold, <i>Unlimited Memory</i> is a Wall Street Journal Best Seller and has been the #1 memory book on Amazon for more than two years. It has been translated into more than a dozen languages including French, Chinese, Russian, Korean, Ukrainian, and Lithuanian.<br /><br />Most people never tap into 10% of their potential for memory.<br /><br />In this book, you're about to learn:<br /><br /><h2>How the World's Top Memory Experts Concentrate and Remember Any Information at Will, and How You Can Too</h2><br />Do you ever feel like you're too busy, too stressed or just too distracted to concentrate and get work done?<br /><br />In Unlimited Memory, you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand, and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress and mistakes at work.<br /><br />In this book, you'll find all the tools, strategies and techniques you need to improve your memory.<br /><br />Here’s just a taste of the memory methods you'll learn in this book:<br /> <ul><br /> <li> The 3 bad habits that keep you from easily remembering important information</li><br /> <li> How a simple pattern of thinking can stop you from imprinting and remembering key facts, figures and ideas, and how to break this old pattern so you’ll never again be known as someone with a “bad memory”</li><br /> <li> How to <b>master your attention</b> so you can focus and concentrate longer, even during challenging or stressful situations</li><br /> <li> How to use your car to remember anything you want (like long lists or information you need to remember for your studies or personal life) <b>without writing anything down</b></li><br /> <li> Simple methods that allow you to nail down tough information or complex concepts quickly and easily</li><br /><li> How to combine your long-term memory (things you already know and will never forget) and short-term memory (information you want to remember right now) to <b>create instant recall</b> for tests, presentations and important projects</li><br /><li> The simple, invisible mental <b>technique for remembering names</b> without social awkwardness or anxiety</li><br /><li> How using your imagination to bring boring information to life can help you <i>dramatically improve your attention span and recall</i></li><br /><li> An incredible strategy for remembering numbers (the same system Kevin used to remember Pi to 10,000 digits and beat the world memory record by 14 minutes)</li><br /><li> How to use a mental map to <b>lock in and connect hundreds or even thousands of ideas in your long-term memory</b> (this method will allow you to become a leading expert in your field faster than you ever dreamed possible)</li></ul><br />If you're ready to harness the incredible power of your mind to remember more in less time, this book is for you.<br /><br /><b>About the Author</b><br /><br />For over 25 years, Kevin Horsley has been analyzing the mind and memory and its capacity for brilliance. He is one of only a few people in the world to have received the title of International Grandmaster of Memory. He is a World Memory Championship medalist, and a two-time World Record holder for The Everest of memory tests. Kevin is also an author of four books, and the designer of a mathematics game with the Serious Games Institute at North-West University Vaal Campus.<br /><br />His work has been featured in The Oprah Magazine, Time, Forbes, Inc., The Huffington Post, ELLE, Longevity and on numerous TV and radio shows. <br /><br />Kevin is an International professional speaker and has spoken in many different countries. He assists organizations in improving their learning, motivation, creativity and thinking.
Deep Work: Rules for Focused Success in a Distracted World
by Cal Newport

Language

English

Pages

287

Publication Date

January 05, 2016

Product Description
Customer Reviews
<div><b>Georgetown University professor and popular blogger Cal Newport reveals the new key to achieving success and true meaning in one's professional life.</b><br /></div><div><b><br /></b></div><div><b>An Amazon Best Book of 2016 Pick in Business & Leadership</b></div><div><b><i>Wall Street Journal </i>Business Bestseller</b></div><div><b>A Business Book of the Week at 800-CEO-READ</b></div><div><br /></div><div><div>Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.</div><div><br /></div><div>In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. </div><div><br /></div><div>A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.</div></div>
The Bullet Journal Method: Track the Past, Order the Present, Des...
by Ryder Carroll

Language

English

Pages

320

Publication Date

October 23, 2018

Product Description
Customer Reviews
<b><b><i>New York Times </i>bestseller! The long-awaited book by the founder of the enormously popular Bullet Journal® planner, journal, calendar, and all-around organizational system.<br /></b></b><br />For years Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked. Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. When he started sharing his system with friends who faced similar challenges, it went viral. Just a few years later, to his astonishment, Bullet Journaling is a global movement. <br /><br /><i>The Bullet Journal Method</i> is about much more than organizing your notes and to-do lists. It's about what Carroll calls "intentional living": weeding out distractions and focusing your time and energy in pursuit of what's truly meaningful, in both your work and your personal life. It's about spending more time with what you care about, by working on fewer things. His new book shows you how to...<br /><br />  <b>*</b>  <b>Track the past: </b>Using nothing more than a pen and paper, create a clear and comprehensive record of your thoughts.<br /><br />  <b>*</b>  <b>Order the present:</b> Find daily calm by tackling your to-do list in a more mindful, systematic, and productive way.<br /><br />  <b>*</b>  <b>Design the future:</b> Transform your vague curiosities into meaningful goals, and then break those goals into manageable action steps that lead to big change. <br /><br />Carroll wrote this book for frustrated list-makers, overwhelmed multitaskers, and creatives who need some structure. Whether you've used a Bullet Journal for years or have never seen one before, <i>The Bullet Journal Method</i> will help you go from passenger to pilot of your own life.
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Never Split the Difference: Negotiating As If Your Life Depended ...
by , Tahl Raz

Language

English

Pages

260

Publication Date

May 17, 2016

Product Description
Customer Reviews
<p><strong>A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.</strong></p><p>After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. <em>Never Split </em><em>the Difference</em> takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.</p><p>Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, <em>Never Split the Difference</em> gives you the competitive edge in any discussion.</p>
The Science of Self-Learning: How to Teach Yourself Anything, Lea...
by Peter Hollins

Language

English

Pages

184

Publication Date

November 16, 2018

Product Description
Customer Reviews
<h2><b>How to learn effectively when you have to be <i>both the teacher and student</i>. Work smarter and <i>save yourself countless hours.</i></b></h2> <br />Self-learning is not just about performing better in the classroom or the office. <b>It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.</b><br /><br /><h2><b>Replicable methods and insights to build expertise from ground zero.</b></h2><br /><u><b>The Science of Self-Learning</b></u> focuses not only on learning, but what it means to direct your own learning. Anyone can read a book, but what about more? You will learn to deconstruct a topic and then construct your own syllabus and plan. <b>Gathering information, initial research, having a dialogue with new information - unlock these skills and you will unlock your life.</b><br /><br /><h2><b>Make complex topics painless and less intimidating to approach and break down.</b></h2> <br /><i>Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author.</i> He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.<br /><br /><h2><b>Develop habits and skills to fulfill your career or hobby goals.</b></h2><br />•Understand the learning success pyramid and how self-regulation and confidence impact learning.<br />•<b>How to stay motivated in tedious and tiring learning.</b><br />•The SQ3R Method and conversing with information.<br /><br /><h2><b>Science-based methods to help your brain absorb and retain more.</b></h2><br />•Speed reading and comprehension.<br />•<b>How to plan and schedule like Benjamin Franklin.</b><br />•How to extract information like juice from an orange.<br /><br /><h2><b>Most people have multiple careers in their lives. Self-learning is how you keep up and adapt.</b></h2> <br />The only thing that is given in life is that it will change. Seasons change. Moods change. You will change. Whatever happens, you will need to adapt to your new circumstances. Survival of the fittest isn’t just something that exists in science textbooks - it’s what happens in every phase of your life. <b>The ability to learn is what determines whether you sink or swim.</b><br /><br /><h2><b>Gain the competitive edge and upgrade yourself by learning how to learn: scroll up and click the BUY NOW button.</b></h2> <br />
It Doesn't Have to Be Crazy at Work
by , David Heinemeier Hansso...

Language

English

Pages

227

Publication Date

October 02, 2018

Product Description
Customer Reviews
<p>In this timely manifesto, the authors of the <em>New York Times</em> bestseller <em>Rework </em>broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.</p><p>In <em>Rework</em>, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture—what they call "the calm company." Their approach directly attack the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day.</p><p>Long hours, an excessive workload, and a lack of sleep have become a badge of honor for modern professionals. But it should be a mark of stupidity, the authors argue. Sadly, this isn’t just a problem for large organizations—individuals, contractors, and solopreneurs are burning themselves out the same way. The answer to better productivity isn’t more hours—it’s less waste and fewer things that induce distraction and persistent stress.</p><p>It’s time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert.</p><p>Fried and Hansson have the proof to back up their argument. "Calm" has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, <em>It Doesn't Have to Be Crazy at Work</em> is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.</p>

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