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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Language

English

Pages

318

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><b><i>NEW YORK TIMES </i>BESTSELLER<i><br /> USA TODAY </i>BESTSELLER</b><br /><br />Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br /></b><br />For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br /><br /> Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? <br /><br /> In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br /><br /> Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Personal History
by Katharine Graham

Language

English

Pages

657

Publication Date

February 09, 2011

Product Description
Customer Reviews
<b><b>As seen in the new movie <i>The Post, </i>here is the</b> captivating, inside story of the woman who helmed the<i> Washington Post</i> during one of the most turbulent periods in the history of American media.<br /><br /><b>Winner of the Pulitzer Prize for Biography</b><br /></b><br />In this bestselling and widely acclaimed memoir, Katharine Graham, the woman who piloted the <i>Washington Post</i> through the scandals of the Pentagon Papers and Watergate, tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling. <br />  <br /> Here is the awkward child who grew up amid material wealth and emotional isolation; the young bride who watched her brilliant, charismatic husband—a confidant to John F. Kennedy and Lyndon Johnson—plunge into the mental illness that would culminate in his suicide. And here is the widow who shook off her grief and insecurity to take on a president and a pressman’s union as she entered the profane boys’ club of the newspaper business.<br />  <br /> As timely now as ever, <i>Personal History</i> is an exemplary record of our history and of the woman who played such a shaping role within them, discovering her own strength and sense of self as she confronted—and mastered—the personal and professional crises of her fascinating life.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance

Language

English

Pages

374

Publication Date

May 19, 2015

Product Description
Customer Reviews
In <i>Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future</i>, veteran technology journalist Ashlee Vance provides the first inside look into the extraordinary life and times of Silicon Valley's most audacious entrepreneur. Written with exclusive access to Musk, his family and friends, the book traces the entrepreneur's journey from a rough upbringing in South Africa to the pinnacle of the global business world. Vance spent over 40 hours in conversation with Musk and interviewed close to 300 people to tell the tumultuous stories of Musk's world-changing companies: PayPal, Tesla Motors, SpaceX and SolarCity, and to characterize a man who has renewed American industry and sparked new levels of innovation while making plenty of enemies along the way. <br /><br />        Vance uses Musk's story to explore one of the pressing questions of our time: can the nation of inventors and creators which led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight

Language

English

Pages

400

Publication Date

April 26, 2016

Product Description
Customer Reviews
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.<BR><BR>Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.<BR> <BR>But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.<BR> <BR>Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
Janesville: An American Story
by Amy Goldstein

Language

English

Pages

369

Publication Date

April 18, 2017

Product Description
Customer Reviews
<b>* <i>Financial Times</i> and McKinsey Business Book of the Year Award Winner</b><BR> <b>* A <i>New York Times</i> Notable Book</b><BR> <b>* NPR Best Books of 2017</b><BR> <BR>“A gripping story of psychological defeat and resilience” (Bob Woodward, <i>The Washington Post</i>)—an intimate account of the fallout from the closing of a General Motors assembly plant in Janesville, Wisconsin, and a larger story of the hollowing of the American middle class.<BR><BR>This is the story of what happens to an industrial town in the American heartland when its main factory shuts down—but it’s not the familiar tale. Most observers record the immediate shock of vanished jobs, but few stay around long enough to notice what happens next when a community with a can-do spirit tries to pick itself up.<BR> <BR>Pulitzer Prize–winning reporter Amy Goldstein spent years immersed in Janesville, Wisconsin, where the nation’s oldest operating General Motors assembly plant shut down in the midst of the Great Recession. Now, with intelligence, sympathy, and insight into what connects and divides people in an era of economic upheaval, Goldstein shows the consequences of one of America’s biggest political issues. Her reporting takes the reader deep into the lives of autoworkers, educators, bankers, politicians, and job re-trainers to show why it’s so hard in the twenty-first century to recreate a healthy, prosperous working class.<BR> <BR>“Moving and magnificently well-researched...<i>Janesville</i> joins a growing family of books about the evisceration of the working class in the United States. What sets it apart is the sophistication of its storytelling and analysis” (Jennifer Senior, <i>The </i><i>New York Times</i>).<BR> <BR>“Anyone tempted to generalize about the American working class ought to meet the people in <i>Janesville</i>. The reporting behind this book is extraordinary and the story—a stark, heartbreaking reminder that political ideologies have real consequences—is told with rare sympathy and insight” (Tracy Kidder, Pulitzer Prize–winning author of <i>The Soul of a New Machine</i>).
Fast Food Nation: The Dark Side of the All-American Meal
by Eric Schlosser

Language

English

Pages

373

Publication Date

January 17, 2001

Product Description
Customer Reviews
<DIV><P><I>New York Times</I> Bestseller<BR /><BR /> “Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . <I>Fast Food Nation</I> points the way but, to resurrect an old fast food slogan, the choice is yours.”—<I>Los Angeles Times</I><BR /><BR /> In 2001, <I>Fast Food Nation</I> was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today’s food movement.<BR /><BR /> In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. <I>Fast Food Nation</I> is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves.<BR /><BR /> “As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson.”—<I>San Francisco Chronicle</I><BR /><BR /> “Schlosser shows how the fast food industry conquered both appetite and landscape.”—<I>The New Yorker</I><BR /><BR /> Eric Schlosser is a contributing editor for the <I>Atlantic </I>and the author of <I>Fast Food Nation</I>, <I>Reefer Madness</I>, and <I>Chew on This</I> (with Charles Wilson).</P></DIV>
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine...
by , Jill Tracie Nichols

Language

English

Pages

293

Publication Date

September 26, 2017

Product Description
Customer Reviews
<p><strong>“At the core, <em>Hit Refresh,</em> is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from <em>Hit Refresh</em></strong></p><p><strong>“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from the Foreword of <em>Hit Refresh</em> </strong></p><p>The <em>New York Times </em>bestseller <em>Hit Refresh</em> is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal.  </p><p>Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders. </p><p>“Ideas excite me,” Nadella explains. “Empathy grounds and centers me.” <em>Hit Refresh</em> is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.</p>
Tuxedo Park: A Wall Street Tycoon and the Secret Palace of Scienc...
by Jennet Conant

Language

English

Pages

352

Publication Date

October 15, 2013

Product Description
Customer Reviews
The untold story of an eccentric Wall Street tycoon and the circle of scientific geniuses he assembled before World War II to develop the science for radar and the atomic bomb. Together they changed the course of history.<BR><BR>Legendary financier, philanthropist, and society figure Alfred Lee Loomis gathered the most visionary scientific minds of the twentieth century—Albert Einstein, Werner Heisenberg, Niels Bohr, Enrico Fermi, and others—at his state-of-the-art laboratory in Tuxedo Park, New York, in the late 1930s. He established a top-secret defense laboratory at MIT and personally bankrolled pioneering research into new, high-powered radar detection systems that helped defeat the German Air Force and U-boats. With Ernest Lawrence, the Nobel Prize–winning physicist, he pushed Franklin Delano Roosevelt to fund research in nuclear fission, which led to the development of the atomic bomb. <BR><BR>Jennet Conant, the granddaughter of James Bryant Conant, one of the leading scientific advisers of World War II, enjoyed unprecedented access to Loomis’ papers, as well as to people intimately involved in his life and work. She pierces through Loomis’ obsessive secrecy and illuminates his role in assuring the Allied victory.
Good to Great: Why Some Companies Make the Leap...And Others Don'...
by Jim Collins

Language

English

Pages

300

Publication Date

July 19, 2011

Product Description
Customer Reviews
<p><strong>The Challenge </strong><br /><em>Built to Last,</em> the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. </p><p>But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? </p><p><strong>The Study </strong><br />For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? </p><p><strong>The Standards </strong><br />Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.</p><p><strong>The Comparisons <br /></strong>The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? </p><p>Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. </p><p><strong>The Findings</strong><br /> The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:</p><ul type="DISC"><li><strong>Level 5 Leaders:</strong> The research team was shocked to discover the type of leadership required to achieve greatness. </li><li><strong>The Hedgehog Concept</strong> (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. </li><li><strong>A Culture of Discipline:</strong> When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. </li><li><strong>The Flywheel and the Doom Loop:</strong> Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.</li></ul><p>“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” </p><p>Perhaps, but who can afford to ignore these findings? </p>
Blockchain: The Beginners Guide to Understanding the Technology B...
by Artemis Caro

Language

English

Pages

59

Publication Date

August 15, 2017

Product Description
Customer Reviews
<h2><i>"What the Internet did for communications, Blockchain will do for trusted transactions".</i>- Ginni Rometty, IBM CEO</h2><br /><br /><h2>Get the Kindle version for <b>FREE</b> when you purchase the paperback!</h2><br /><b>Cryptocurrency and it's disruptive architecture, Blockchain, is now making the biggest revolution in the Finance sector for the last 100 years.<br /></b><br />There is a lot of hype surrounding the concept of the blockchain, but what does this term actually mean? What is blockchain technology? Why does it matter? <br /><br />These questions are not always answered with due diligence in the sea of headlines that deal with digital currencies using blockchains.<br /> As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. <br /><br /><b>The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. <br /></b><br /><h2>We will take a practical approach, examining how Blockchains are used in the real world.</h2><br /><b>In this short, concise guide you will learn:<br /></b><br /><ul><li>A Brief History of Blockchain Technology</li><li>Blockchain Basics: Managing Digital Transactions</li><li>What is a Distributed Ledger? </li><li>Blockchain Beyond Bitcoin </li><li>Implications Of Blockchain: Big Data, Privacy & Personal Data</li><li>Profiting from Blockchain Technologies </li><li>Limitations & Challenges of Blockchain</li><li>The Future of Blockchain </li></ul><b>For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets. <br /></b><br /><h2><i>This is ALL About To Change...</i></h2><br /><b>Make sure you take action and join the Financial Revolution by reading this book!<br /></b><br /><br />

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Kind Reader Monthly Drawing (March 2017)

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