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Creative Selection: Inside Apple's Design Process During the Gold...
by Ken Kocienda

Language

English

Pages

302

Publication Date

September 04, 2018

Product Description
Customer Reviews
<p><b>* <i>WALL STREET JOURNAL </i>BESTSELLER *</b><br /><b></b><br /><b>An insider's account of Apple's creative process during the golden years of Steve Jobs.</b></p><p>Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. <i>Creative Selection</i> recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. </p><p>Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.</p><p>Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture.</p><p>An insider's tale of creativity and innovation at Apple, <i>Creative Selection</i> shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times </em>bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. <em>Building a StoryBrand</em> does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, <em>Building a StoryBrand</em> will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p>
Click Here to Kill Everybody: Security and Survival in a Hyper-co...
by Bruce Schneier

Language

English

Pages

288

Publication Date

September 04, 2018

Product Description
Customer Reviews
<p><strong>A world of "smart" devices means the Internet can kill people. We need to act. Now.</strong></p><br /><p>Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers—from home thermostats to chemical plants—are all online. The Internet, once a virtual abstraction, can now sense and touch the physical world.</p><br /><p>As we open our lives to this future, often called the Internet of Things, we are beginning to see its enormous potential in ideas like driverless cars, smart cities, and personal agents equipped with their own behavioral algorithms. But every knife cuts two ways.</p><br /><p>All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In <em>Click Here to Kill Everybody</em>, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality.</p><br /><p>After exploring the full implications of a world populated by hyperconnected devices, Schneier reveals the hidden web of technical, political, and market forces that underpin the pervasive insecurities of today. He then offers common-sense choices for companies, governments, and individuals that can allow us to enjoy the benefits of this omnipotent age without falling prey to its vulnerabilities.</p><br /><p>From principles for a more resilient Internet of Things, to a recipe for sane government regulation and oversight, to a better way to understand a truly new environment, Schneier’s vision is required reading for anyone invested in human flourishing.</p>
CompTIA Security+ Get Certified Get Ahead: SY0-501 Study Guide
by Darril Gibson

Language

English

Pages

610

Publication Date

October 03, 2017

Product Description
Customer Reviews
<b><font>Pass the First Time.</font></b><br /><p>The CompTIA Security+ Get Certified Get Ahead SY0-501 Study Guide is an update to the top-selling SY0-201, SY0-301, and SY0-401 study guides, which have helped thousands of readers pass the exam the first time they took it. </p><br /><p>It covers all of the SY0-501 objectives and includes the same elements readers raved about in the previous two versions. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he’s honed in the classroom that have helped hundreds of students master the Security+ content. </p><br /><p>You’ll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what’s important.</p><br /><p>Over 300 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 75 question pre-test, a 75 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You'll also have access to free online resources including labs and additional practice test questions. Using all of these resources, you’ll be ready to take and pass the exam the first time you take it.</p><br /><p>If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you’ll be a step ahead for other exams. This SY0-501 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security.</p><br /><p>The author supplements the book with blog posts here: http://blogs.getcertifiedgetahead.com/.</p><br /><p>This page provides a full listing of mobile device apps from the author: http://learnzapp.com/partners/darrilgibson/.</p>
Grand Theft Auto V - Game Guide Updated
by GameMainFrame Inc.

Language

English

Pages

213

Publication Date

November 25, 2017

Product Description
Customer Reviews
The smash hit from Rockstar North is not only about fleshed out characters, black humor, and captivating story, or enormous city filled with fun stuff to do. It’s also a game made with an astonishing attention to detail. Digital sandboxes have become pretty common in the last ten years or so. Most developers feel that right now open worlds are where the money is, providing us with a steady flow of gigantic productions that successfully bury their main storyline under dozens of side activities and secrets scattered across the vast maps.<br /> This unofficial player guide to Grand Theft Auto V is a complete guide to Los Santos and its vicinities, for help you experience all of the attractions that the game has to offer in the least painful way possible and to help you achieve 100% completion of the game. Apart from that, chapters devoted to the activities and mini-games available in the game (buying an estate, playing tennis, performance of stunts, diving and many more), describing all of the three playable characters and earning of achievements/ trophies will also be published.<br />Guide to Grand Theft Auto V inculdes:<br /> Amazing details of Grand Theft Auto V – you won't believe what's in the game<br />A complete walkthrough for the single player mode<br />Description off all side tasks and challenges available in the game<br />Description of all available activities and mini-games<br />Whereabouts of all the collectibles in the game<br />Description of abilities of all three playable characters<br />A list of all the achievements/trophies in the game<br /> All the games numerous cheat codes.<br />
Accelerate: The Science of Lean Software and DevOps: Building and...
by , Gene Kim

Language

English

Pages

288

Publication Date

March 27, 2018

Product Description
Customer Reviews
<div style="text-decoration-style: initial; text-decoration-"><div style="text-decoration-style: initial; text-decoration-"><span><span style="Times New Roman";"><strong>Accelerate your organization to win in the marketplace.</strong></span></span></div><div style="text-decoration-style: initial; text-decoration-"><span><span style="Times New Roman";"><br /></span></span></div><div style="text-decoration-style: initial; text-decoration-"><span><span style="Times New Roman";">How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research <span><span style=" font-weight: 400; text-decoration: none; white-space: pre-wrap;">to include data collected from the State of DevOps reports conducted with Puppet</span></span>, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations.</span></span></div><div style="text-decoration-style: initial; text-decoration-"><br /></div><div style="text-decoration-style: initial; text-decoration-"><span><span style="Times New Roman";">Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.</span></span></div></div>
CyberStorm
by Matthew Mather

Language

English

Pages

358

Publication Date

March 15, 2013

Product Description
Customer Reviews
<p>The incredibly realistic story of one family's struggle to survive the destruction of New York in a massive terror attack. <strong>Million-copy bestseller now in development for film by 20th Century Fox.</strong><br /></p><p>"I couldn't put it down...shows how dangerous our transition to an interconnected infrastructure has become." <em>Karic Allega</em>, <strong>Joint Military Cyber Command, US NAVY</strong><br /></p><hr /><p><strong>NEW YORK GOES DARK IN THE DEAD OF WINTER...<br /><br />A TERRIFYING MYSTERY BEGINS...<br /><br />BUT WHO IS THE ENEMY? AND <em>WILL THEY STRIKE AGAIN?</em></strong><br /></p><hr /><p>Mike Mitchell is an average New Yorker struggling just to keep his family together when a string of disasters shreds the bustling megacity around them.<br /><br />The Internet and communication networks go down...a deadly epidemic rages across the country...then a monster snowstorm cuts New York off from the world.<br /><br />Days go by without contact to the outside world. Then weeks. Murder and vigilante justice replace law and order. Millions fight to survive.<br /><br />In the chaos, conspiracy theories rage about a foreign cyberattack. Was it the North Koreans? The Russians? The Chinese? Might it be the first shockwave of a global shift in power? But even these questions become unimportant as Mike and his family struggle for survival in the wintry tomb of a doomed New York.<br /><br /><strong>FROM THE BACK COVER</strong><br /><br />Matthew Mather is a leading cybersecurity expert who presented in Washington to the FBI and CIA, warning of the impending danger of possible cyberattacks like the one that "hobbled Atlanta" in March of 2018 as reported by The New York Times.<br /><br />Translated in twenty three countries, <em>CyberStorm</em> is a worldwide bestseller, a new apocalyptic disaster classic in the spirit of <em>On the Beach</em>, <em>Alas Babylon</em>, <em>One Second After</em>, and <em>Lucifer's Hammer</em> that will appeal to fans of Tom Clancy and Brad Thor.<br /><br />Award-winner of the GoodReads Choice Awards in 2013, millions of readers voted <em>CyberStorm</em> into the Top 20 of its category on Goodreads. It has ranked as the number one bestseller in Amazon's technothrillers, conspiracy, military, post-apocalyptic, terrorism, and science fiction categories.</p>
Cracking the PM Interview: How to Land a Product Manager Job in T...
by , Jackie Bavaro

Language

English

Pages

366

Publication Date

March 04, 2014

Product Description
Customer Reviews
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. <br /><br />Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").<br /><br /><br />CONTENTS:<br /><br />The Product Manager Role<br />What is a PM?<br />Functions of a PM<br />Top Myths about Product Management<br />Project Managers and Program Managers<br /><br />Companies<br />How the PM Role Varies<br />Google<br />Microsoft<br />Apple<br />Facebook<br />Amazon<br />Yahoo<br />Twitter<br />Startups <br /><br />Getting the Right Experience<br />New Grads<br />Making the Most of Career Fairs<br />Do you need an MBA?<br />Why Technical Experience Matters<br />Transitioning from Engineer to Product Manager<br />Transitioning from Designer to Product Manager<br />Transitioning from Other Roles<br />What Makes a Good Side Project? <br /><br />Career Advancement<br />Tips and Tricks for Career Advancement<br />Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo<br />Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign<br />Q & A: Brandon Bray, Principal Group Program Manager, Microsoft<br />Q & A: Thomas Arend, International Product Lead, Airbnb<br />Q & A: Johanna Wright, VP at Google<br />Q & A: Lisa Kostova Ogata, VP of Product at Bright.com <br /><br />Behind the Interview Scenes<br />Google<br />Microsoft<br />Facebook<br />Apple<br />Amazon<br />Yahoo<br />Twitter <br />Dropbox <br /><br />Resumes<br />The 15 Second Rule<br />The Rules<br />Attributes of a Good PM Resume<br />What to Include <br /><br />Real Resumes: Before & After<br /><br />Cover Letters<br />Elements of a Good PM Cover Letter<br />The Cover Letter Template<br />A Great Cover Letter <br /><br />Company Research<br />The Product<br />The Strategy<br />The Culture<br />The Role<br />The Questions <br /><br />Define Yourself<br />"Tell Me About Yourself" (The Pitch)<br />"Why do you want to work here?"<br />"Why should we hire you?"<br />"Why are you leaving your current job?"<br />"What do you like to do in your spare time?"<br />"Where do you see yourself in five years?"<br />"What are your strengths and weaknesses?"<br />Sample Strengths and Weaknesses <br /><br />Behavioral Questions<br />Why These Questions Are Asked<br />Preparation<br />Follow-Up Questions<br />Types of Behavioral Questions <br /><br />Estimation Questions<br />Approach<br />Numbers Cheat Sheet<br />Tips and Tricks<br />Example Interview<br />Sample Questions <br /><br />Product Questions<br />About the Product Question<br />Type 1: Designing a Product<br />Type 2: Improving a Product<br />Type 3: Favorite Product<br />Preparation<br />Tips and Tricks<br />Sample Questions <br /><br />Case Questions<br />The Case Question: Consultants vs. PMs<br />What Interviewers Look For<br />Useful Frameworks<br />Product Metrics<br />Interview Questions <br /><br />Coding Questions<br />Who Needs To Code<br />What You Need To Know<br />How You Are Evaluated<br />How To Approach<br />Developing an Algorithm<br />Additional Questions & Solutions <br /><br />Appendix<br />Top 1% PMs vs. Top 10% PMs<br />Be a Great Product Leader<br />The Inputs to a Great Product Roadmap<br />How to Hire a Product Manager
The Essential Habits Of 6-Figure Bloggers: Secrets of 17 Successf...
by Sally Miller

Language

English

Pages

167

Publication Date

August 27, 2018

Product Description
Customer Reviews
<b>Ever wondered why some bloggers earn six- or even seven-figure incomes while most struggle to make their first $1000? What strategies, habits, or systems have led to their success?</b><br /><br />To answer these questions, Sally Miller interviewed 17 top bloggers across various niches. She examined their business strategies. Looked for common themes. Researched their backgrounds, habits, and characteristics.<br /><br />The results of this research are fascinating. While no two bloggers earn money in the exact same way, they do all share some common traits.<br /><br />The <em>Essential Habits Of 6-Figure Bloggers</em> is a collection of real-life stories. It’s also a success manual for bloggers. <br /><br />In this book, the author lays out <b>the three essential habits of six-figure bloggers</b>. These habits are not about specific tactics (though these are covered). They go deeper. In fact, you can apply these three habits to anything. Not just blogging. <br /><br /><b>Want to lose weight? Pay off your debt? Build a retirement fund? Run a marathon? Practice the three success habits and you can achieve anything you want in life.</b><br /><br />The ideas in these pages aren’t new. Instead, this book provides a framework so that you can sort through the mass of information, tools, and techniques and create your own version of success. <br /><br />You’ll learn the three habits and how to apply them to your blog, or any other situation.<br /><br /><b>When you read this book you will learn from top bloggers, master the three success habits, and create a six-figure blog that leverages your unique talents and experiences.</b><br /><br />In this book, you'll find easy step-by-step instructions on how to:<br /><br />* Pick a blogging niche that's profitable and exciting. <br />* Earn money from your blog - using six proven monetization strategies. <br />* Create systems to stay on track – even when the going gets tough.<br />* Dream bigger than ever before and achieve anything you want.<br /><br />While blogging is not a get-rich-quick scheme, it is a flexible and fulfilling way to make money from home. In this book you will meet bloggers who are earning six- and even seven-figures a year. <br /><br />If you love to write and have a message to share, you can do this too. How would your life change if you could build a profitable, online business you love? <br /><br />When you read this book, you will learn from those who are already doing what you want to do. You’ll discover what it <em>really</em> takes to create a six-figure blog. <br /><br /><b><em>Get your copy today by clicking the BUY NOW button at the top of this page!</em></b>
A Smarter Way to Learn Python: Learn it faster. Remember it longe...
by Mark Myers

Language

English

Pages

238

Publication Date

December 06, 2017

Product Description
Customer Reviews
<h2>I wasn't smart enough to learn a computer language like Python—until I got smart about <em>how</em> to learn it.</h2><p>I was smart enough to earn an honors degree in philosophy from Harvard, but an aptitude test told me to avoid computer programming. I'm sure it was right. But then I designed a learning system for myself that quadrupled my aptitude for learning computer languages. It worked so well for me that I've used it to teach coding to grandmothers, cab drivers, musicians, and 50,000 other newbies.</p><p><i>"Mark Myers' method of getting what can be...difficult information into a format that makes it exponentially easier to consume, truly understand, and synthesize into real-world application is beyond anything I've encountered before." —Amazon reviewer Jason A. Ruby reviewing my first book, A Smarter Way to Learn JavaScript</i></p><p><strong>Quadruple your learning ability.</strong></p><p>Washington University research shows that a key teaching method I use—interactive recall practice—improves learning performance 400 percent.</p><p><i>"I don't feel lost and I don't feel that I am forgetting things as I go along." —Amazon reviewer Leonie M. reviewing my second book, A Smarter Way to Learn HTML and CSS</i></p><p><strong>Understanding is easy. Remembering is hard.</strong></p><p>Computer languages are not inherently hard to understand, even for non-techies. <i>Remembering</i> is the problem. If you remember all of Chapter 1 through Chapter 10, you'll understand Chapter 11. But you <em>don't</em> remember. Though you read and read, most of it doesn't stick. You don't have a solid foundation to build on. Halfway through the book, it all collapses. That's when most people give up.</p><p><i>"I've signed up to a few sites like Udemy, Codecademy, FreeCodeCamp, Lynda, YouTube videos, even searched on Coursera but nothing seemed to work for me. This book takes only 10 minutes each chapter and after that, you can exercise what you've just learned right away!" —Amazon reviewer Constanza Morales reviewing my first book, A Smarter Way to Learn JavaScript</i> </p><p><strong>Interactive exercises make it stick.</strong></p><p>Research shows that you will remember everything if you're repeatedly asked to recall it. That's the beauty of flash cards. But technology offers an even better way to make information stick. With my book you get almost a thousand interactive exercises—they're free online—that embed the whole book in your memory. Algorithms check your work to make sure you know what you think you know. When you stumble, you do the exercise again. You keep trying until you know the chapter cold.</p><p><i>"Not only do the exercises make learning fun, they reinforce the material right away so it sinks in deeper." —Amazon reviewer Timothy B. Miller reviewing my second book, A Smarter Way to Learn HTML and CSS</i></p><p><strong>You won't get bored or sleepy.</strong></p><p>The exercises keep you engaged, give you extra practice where you're shaky, and prepare you for each next step. Every lesson is built on top of a solid foundation that you and I have carefully constructed. Each individual step is small. But all the little steps add up to real knowledge—knowledge that you retain.</p><p><i>I finally feel like I KNOW it and won't need to look up the syntax each time..." —Amazon reviewer J. Caritas reviewing my third book, A Smarter Way to Learn jQuery</i></p><p><strong>Really, it ain't that hard.</strong></p><p>Reviewing my books on Amazon, readers who've struggled with programming concepts like functions, loops, and scope write, "I had no idea these things were so simple!"</p><p><i>"...makes it much easier to suddenly realize a concept that seemed abstract and too hard to wrap your head around is suddenly not complicated at all." — Amazon reviewer IMHO reviewing A Smarter Way to Learn JavaScript</i></p><p>You don't need to be a computer genius to learn Python. You just need to be smart about <em>how</em> you learn it.</p>

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